Social Media Usage: Policy and Guidelines

Introduction

Brunel University's Social Media Policy and Guidelines are designed for employees who use, or wish to use, social media within their role at Brunel University.

These pages provide guidance on the University’s social media policy and usage; how, why and when to use social media; and etiquette and best practice.

The purpose of the Policy and Guidelines is to:

  • provide support and best practice guidance for employees using or wishing to adopt social media on behalf of Brunel University;
  • encourage effective and beneficial use of social media;
  • protect the University and its community;
  • create consistency and coherence across Brunel social media activities.

Brunel University social media presences

Central University pages

Brunel University official feeds

Services

Admissions

Alumni

Arts Centre

ASK (Academic Skills Service)

Blackboard Learn

Brunel International

Brunel Volunteers

Computer Centre

Copyright

Diverse Brunel

Environment, Sustainability and Travel Group (Brunel BEST)

Freedom of Information

Good Neighbour Award

Graduate School

Library

Open Access Research

Research Support and Development Office

Placement and Careers Centre

eVision

Sport

Sport Development

Student Centre

Well @ Brunel

Academic Schools, subject areas, and research institutes

Business School

Centre for Sports Medicine and Human Performance

Civil Engineering

Creative Writing

Documentary Practice MA

Electronic and Computer Engineering (ECE)

Experimental Techniques Centre (ETC)

Information Systems and Computing

Institute for the Environment (IfE)

School of Social Sciences

Social Work Alumni 

Sociology and Communications

Union of Brunel Students

NB. The University guidelines and policy do not apply to the UBS pages, but their pages do form a valuable part of Brunel’s social media activity.

The Union of Brunel Students (UBS)

LeNurb (Newspaper)

Nightlife

Student Activities

Student Media


Contact

If you have any questions about the content of the Policy or Guidelines, or would like assistance with setting up  effective social media channels, please contact the Communications Team, who manage the University’s social media presence:

Email communications@brunel.ac.uk

Tel +44 (0)1895 265588 / 265972

Wilfred Brown Building, Room A108

Policy

About

Social media has become one of the most important and valuable means of communication in the world. The Higher Education sector has begun to make the most of these communications channels, with many universities adopting social media presences that allow them to engage quickly and easily with their key audiences – in particular prospective and current students, staff, alumni and external partners and stakeholders.

However, social media – and its use by larger organisations and companies – is still in its infancy. To ensure the correct and proper use of social media by an organisation of the size and complexity of Brunel, it is essential that usage is governed by a University-wide Policy, agreed by Senate.

The University expects all who participate in Brunel-affiliated social media to understand how to use the technology appropriately and to read and follow the Policy set out on this page. Participators should also note that they have a legal responsibility to accurately and fairly represent the University in any public online space, and are expected to uphold the integrity of the University.

If you have any queries about the policy, please contact the Communications Team.

Setting up a new site/group

Before setting up a new social media group or site you should notify the Communications Team, who will be able to offer guidance and ensure that your group is listed as one of our official social media presences.

Please see the 'Getting started' tab for more information on planning a new account and deciding whether a separate group or site would be more or less effective than working with the central University channels.

Existing sites/groups

If you already run a social media site or group, please ensure that the Communications Team is aware of your activity and has the full contact details for the person(s) who manages the site. The team maintains a list of all known University official social media presences; if you are not on this list, please contact the Communications Team to be added.

Visual identity and naming

All social media sites/groups affiliated with the University must be appropriately labelled and must present a consistent visual identity in order to reflect the subject or theme of the site/group and to help audiences understand the site/group’s relationship to Brunel University.

Sites/groups should refer to the full term ‘Brunel University’ either in their names/titles or in their descriptions.

All channels maintained by a School, a subject area within a School, or an administration department should use the Brunel University logo as their profile picture, on one of a set of agreed block colour backgrounds: for Schools and subject areas, this should be the School colour; for all administration departments, this should be the standard blue. An approved set of logo profile pictures in different sizes for each of the common channels is available for download - please contact the Communications Team who will supply the download link.

Other visual elements, such as backgrounds and templates including logos for individual areas, can be provided on request for the more common social media channels.  

For additional advice and support on creating or editing the visual identity for your area, please contact the Communications Team.

The University reserves the right to require that administrators alter their social media activity including visual identity if it is considered to be detrimental to Brunel’s public reputation, if the graphics are not of the desired resolution or quality, or if the description does not clearly state the group’s connection to Brunel University.

Personal social media accounts connected to your professional business at Brunel

If you are a member of staff with a personal social media account that you also use professionally and/or in connection with your role at Brunel (eg to promote your academic work, or to represent your profession or area), the following wording or similar should be included in the brief description/'about me' section:

‘The views expressed here are my own and do not necessarily reflect those of Brunel University.’

Personal identity on social media

If you are using your personal profile (such as on Facebook or LinkedIn) to administer a Brunel site, please take precautions to prevent your personal information becoming mixed with professional content. Alternatively, you could consider setting up ‘professional persona’ social media accounts separate from any personal presence you may have, to avoid accidental cross-posting of personal and University-related information.

Using social media for learning and teaching purposes

The University encourages the use of social media to support learning and module delivery. Before using social media for these purposes, please contact the University’s Learning Technology Team to check whether this functionality is already available as part of Blackboard Learn, our Virtual Learning Environment, which now offers many advanced learning opportunities.

Please note that Blackboard Learn must be used for the submission of all assessed work that is required to be submitted online (according to School Policy), by students at all levels. Assignments that form all or part of a student’s module or degree assessment cannot be submitted via social media such as YouTube, Flickr or blogging platforms, or any other non-University system.

If you wish to use external social media platforms such as Facebook or Twitter to deliver modules or for broader student communications, please take particular care to keep your personal and professional presences separate. We strongly recommend the creation of a separate professional or departmental account, accessible to more than one member of staff, for any communications with students. For more information, please see the above policies on ‘Personal social media accounts connected to your professional business at Brunel’ and ‘Personal identity on social media’.

Relevant University policies

A number of wider Brunel University policies also apply to the use of social media. Anyone with responsibility for maintaining a social media site or group on behalf of Brunel University should be familiar with the following policies:

Guidelines

Defining social media

Broadly, social media refers to any form of media that encourages online social interaction between users and content creators. Current leading examples of social media include Facebook, Twitter, LinkedIn, Flickr and YouTube, and tools such as wikis and blogs. However, the social media landscape can and does change rapidly: what is popular today may drop significantly in popularity the following year, and new tools may arise just as quickly.

With this in mind, your use of social media should be responsive, open to adaptation and prepared for the potential need to adopt new social media presences or cease involvement in underused social media sites.

How Brunel University is using social media

Brunel University has embraced the use of social media as an important and valuable part of its communications and marketing activities. Not only does social media allow us to share our news, events, activities and important information with our immediate audiences and with the wider world, but it also allows us to listen, respond and build relationships with our community.

The social, conversational element is central to our use of social media, and our approach favours genuine and informal communications and relationship-building over overt marketing methods.

As well as serving our internal audiences well, this approach is likely to be an effective advertisement for the University. Research has shown that many students use social media to build up a picture of what university life is like (as part of their course decision-making process), and that they consider universities who are using social media to be modern, accessible and easier to approach, as well as being ‘on their level’.

In addition, social media helps us to understand what students are saying about us. Word of mouth is a key decision maker for prospective students and, through social media, we can find out how we are perceived. This can help Brunel in its other marketing and communications activities.

Brunel’s primary social media channels

Each of the University’s primary channels prominently show the Brunel logo, as well as other forms of Brunel branding, to communicate to our audiences that content found in these areas is official Brunel University information.

The Union of Brunel Students activity on social media is managed by the Students’ Union and is not covered by the University’s social media policy and guidelines.

Encouraged practice

The University broadly encourages the following uses of social media.

Teaching and learning support

Please read the policy on 'Using social media for learning and teaching purposes' under the ‘Policy’ tab. Social media offers the potential to support and advance learning opportunities. However, before adopting social media in this way, please contact the University’s Learning Technology Team to check whether existing or similar functionality already exists: ltt@brunel.ac.uk. The University's VLE supports learning and teaching and offers many advanced learning opportunities.

Collaboration

Social media can assist your area with both internal (eg inter-departmental) and external collaboration, and create new ways for people and organisations to communicate and work together. However, users should be aware of potential privacy issues.

External Relations and PR

Social media can help the University communicate with prospective and existing students and staff, as well as other external stakeholders, as part of its marketing and communications strategy.

Recruitment

Effective and well-managed use of social media can help promote the University and thus has the potential to boost the University’s recruitment activities.

Alumni relations

Social media is useful for keeping in contact and developing relationships with graduates. If you are considering how social media can help with alumni relations, please contact the University’s Alumni Officer, who is responsible for these activities:

Vicky Noden
Email
victoria.noden@brunel.ac.uk 

Should you use social media?

The growth of social media over the last few years has created many new and powerful opportunities for universities to communicate with their audiences, and for their audiences to communicate more easily with each other.

But before you decide whether to set up a presence on social media, or if you have recently established your social media presence, you need to carefully consider your purpose and resource, and develop an appropriate strategy to match your goals. The following covers the key points you should consider.

Know social media

First, get to know how social media works, and works well. Familiarise yourself with, for example, how Twitter works and how organisations promote themselves on Facebook, before considering how and why you should start using it. Other universities are a great source of inspiration, but looking at commercial organisations is also valuable.

Administration

Who will manage your presence, and how much time can they devote to it? Will your team have time to respond to queries, and who will take responsibility in case of administrator absences? Administrators should also be enthusiastic about social media and have a broad understanding of how it functions and what it offers (or be keen to learn), and be able to respond to queries within a reasonable timeframe (approx 24 hours).

Your goals

Do you want to improve internal communications, promote your area, or increase attendance at your events? Define what your main goal(s) are and how social media will help you achieve this (as part of your wider communications plan).

Your audience

Spending time thinking about your primary audiences will help you choose the right social media channel(s) for your goals and maximise your success.

Which channels?

Consider carefully which channels will be most effective for you – not all channels work for all purposes. Bear in mind your audience demographic and how your content will suit each channel’s medium.

What is success?

Define how you will measure the success of your channel(s) – better communication? Increased web traffic? Increased event attendance? Decide how and when to evaluate your activity to ensure that your time is being spent effectively.

Content

Identify the type and frequency of content you want to post and consider whether there will be enough content to maintain a healthy level of activity on your site. Also consider what your audience is likely to want to hear from you and how you can meet this demand.

Your peers

Do any other universities or organisations have a similar social media presence to the one you are planning? Monitor and evaluate what they do and how they function effectively.

Name and design

Spend time thinking about an appropriate name for your presence that is simple, clear, and reflects what you do and your connection to Brunel University. The name should also have longevity – altering your name in the future can cause confusion and, in some cases, may not even be possible.

Evaluation

As well as setting aside time for full evaluation of your site/group, on-going evaluation should be part of your daily social media activity. Consider what content is most valuable to your audience and what garners the biggest response and adjust your approach accordingly.

Best practice and etiquette

Be respectful

Anything you post on your site/group reflects directly on both the institution and on your particular area. Be professional and respectful at all times and do not engage in arguments or extensive debates with anyone who is critical of the institution. While it can be appropriate to put right any incorrect assertions made by commenters, or provide extra detail to counteract any criticism, try to do so in a way that will be construed as friendly, rather than combative or oversensitive.

Timeliness is everything

Because social media allows us to share information almost instantly, audiences often expect information to appear straight away. While that’s not always going to be feasible, you should be prepared to provide relevant information in response to new developments, announcements or emergencies, and to do so in a timely manner. A short amount of accurate information delivered at the time of need can often be more valuable than a lengthy report the day after.

However, if you think answering a question might take a while, making the commenter aware that you have seen and are dealing with their question is better than silence.

You may also wish to manage expectations. Where possible, make it clear when the people interacting on your social media platforms can expect a response. If you reply to one student at 1am in the morning then they will all expect it.

Tone of voice

Developing a tone of voice that is friendly and relatively informal is essential – you are engaging in a social forum, so behaving in a social manner is going to be far more effective than talking in a dry, verbose or overly formal way. You should also adopt a consistent voice across sites, if you are using more than one channel to represent your area.

However, using slang, ‘text speak’, or using sentence fragments is generally not appropriate either. Poor spelling, punctuation and grammar reflect poorly on you and the University, so take time to write and check your posts – for both clarity of message and for errors – before publishing them.

Listen

Being a consumer of social media content is essential to your ability to be a successful producer of social media content. ‘Listen’ to online conversations on your preferred tools – such as blogs, Twitter or Facebook – to maintain a clear and current understanding of what is relevant and of interest to the community, as well as to pick up tips and ideas for content from other people on social media.

Your content will live forever

Think before you post and remember that anything you share on social media is not private. It can and will be shared, stored and spread globally. Don’t post anything online that could reflect negatively on Brunel University or that you wouldn’t feel comfortable seeing on the front page of a newspaper or the BBC website.

Don’t let social media absorb all of your time

A lot of time can be spent on social media without any gain. Limit the amount of time you spend attending to your site/group to just what is needed to post and respond to content, evaluate traffic data, review related sites, and monitor comments. You may find it effective to schedule points during the day to post on and monitor your accounts.

Social Media tools such as Hootsuite and Tweetdeck can be used to ‘schedule’ posts and updates throughout a time period, which can be useful if you have limited time to make updates.

Getting your audience’s attention

Your posts are potentially competing for attention alongside hundreds of other posts, so you need to put some thought into what you post if you want to get the reader’s attention.

Consider the words you use and the order you use them. For example, if you just repeat a headline from a news story you want to link to you will most likely find that few of your followers will bother to click through to the actual story. Instead, pull out an interesting detail from the story to entice them to click on your link, front-load your post with the most important/interesting information, or draw out whatever is likely to be of most interest to your audience. (See the 'Getting started' tab under Twitter for examples.)

Posing a question is often an effective way of piquing a reader’s interest. Humour is also acceptable, but avoid saying anything that might be construed as sarcastic or risks offence. Get a colleague or two to check a post if you’re unsure.

Photos and video are a very effective means of capturing attention and generating conversation, as well as encouraging people to share your content. This type of content should either be relevant to your audience’s interests, visually interesting or conveys something important about your area. Please note, however, that particular care should be taken when posting photographs and videos to ensure that consent has been attained, as the immediacy of media such as Facebook and Twitter can make it easy to forget these processes. If you are posting photos which come from a source other than the University’s photography team, you should also ensure that you have the appropriate rights to do so, and credit people appropriately where necessary (however, you won’t need to credit Brunel photographers). If you are in any doubt about whether you have the correct permissions, please contact the Communications Team.

In addition, it is not appropriate to make exaggerated claims or excessively use capital letters or exclamation marks to draw the reader’s attention. The latter two can be overbearing and irritating if used too often.

Posting links to relevant information from other non-Brunel sources can also be very effective at raising engagement, so long as they are demonstrably useful to Brunel’s audiences. However, remember to keep it relevant: linking to videos of cute kittens or funny stories is most likely not going to be appropriate.

Don’t spam your followers

Keep an eye on the frequency of your posts. Too few and your site/group won’t be effective, but post too many and you risk annoying your followers. As a broad rule of thumb, you should make fewer posts on Facebook (we suggest two to three a day, maximum) than on Twitter (which can handle tens of posts a day – if the content is interesting enough). Also, ensure that all content you post or share is likely to be relevant to a large section of your audience.

Share, share, share

Follow other relevant Brunel University social media sites and repost / share / retweet any messages that are relevant to your own audiences. This is a great way of joining up the various Brunel social media sites and strengthening the sense of community (again, beware of reposting/tweeting irrelevant content – see Getting your audience’s attention).

Followers: it’s about quality, not quantity

Rather than focus on getting as many followers as possible onto your social media sites, it is better to first focus on increased engagement with the followers you do have. Fifty students who are constantly engaged with your page and asking questions are better than 500 who click the like/follow button and never come back.

Getting started

About

Before setting up a new social media group or site you should notify the Communications Team, who will be able to offer guidance and ensure that your group is listed as one of our official social media presences.

Please see the sections below for more information on planning a new account and deciding whether a separate group or site would be more or less effective than working with the central University channels.

Facebook

Currently, Facebook is one of the most highly used social media sites in the world, and is a great channel for promoting and building a community for your area, particularly amongst students.

The following steps will help you get started on Facebook. Please remember that these are just the basics – if you want to make your Facebook Page a success, there are literally thousands of invaluable guides, how-tos and top tips on the web that can help you develop your Facebook strategy.

Contact the Communications Team

Contact the Communications Team to discuss what your requirements and aims are. We can help you decide if a Facebook page is right for your area.

Build your plan

Put together a plan for the type of content you will post, how often you can post, what you want your Facebook page to achieve and how you will build your followers (see Should You Use Social Media?).

Set up a professional persona

Create a new ‘personal’ user account to be the administrator of your Brunel Facebook page – this prevents any risk of accidentally mixing your personal Facebook presence with your professional one. We suggest calling yourself ‘Firstname + Brunel’ (eg Rachel Brunel), so it’s clear to your audience that you are representing Brunel professionally.

Read Facebook’s Page guide

The Facebook pages guide will walk you through basic and intermediate steps of starting up your page.

Edit your page details and profile picture/cover photo

Ensure that your Page name and 'About' description clearly states your area’s connection to Brunel University, and upload an approved logo profile picture in line with Brunel's Social Media Policy.You may also wish to choose a cover photo from a selection provided by the Communications Team.

Like other Brunel pages

Remember to ‘like’ other relevant Brunel University Facebook pages – in particular the official Brunel University Facebook page, Brunel International and the Union of Brunel Students (see Brunel University social media presences for the index). This will allow you to stay up-to-date with key conversations going on amongst students and staff across the University

Customise

Some of the most successful Facebook pages have customised content on them (see Coca Cola’s for an advanced example of this: www.facebook.com/cocacola). This type of customisation requires the use of a small plug-in and can range from being quite straightforward to very complex. If you think your page would benefit from customisation, please get in touch with the Communications Team.

Twitter

Twitter is a ‘microblogging’ platform that allows its users to ‘tweet’ and share short messages of up to 140 characters in length. Twitter is great for sharing news and events, creating conversation, and keeping audiences updated with breaking news.

The following steps will help you get started on Twitter, but these are just the basics – if you want to make your Twitter presence a success, there are literally thousands of invaluable guides, how-tos and top tips on the web that will give you confidence in your Twitter strategy.

Contact the Communications Team

Contact the Communications Team to discuss your requirements and aims. The team can help you decide if Twitter will help promote your area.

Build your plan

Put together a plan for the type of content you will tweet, how often you can tweet, what you want Twitter to achieve and how you will build your followers (see Should You Use Social Media?).

Get set up

Read Twitter’s guides to getting started and signing up. These will walk you through the basic and intermediate steps of setting up your feed.

Edit your page details

Ensure that your Page name and bio clearly states your area’s connection to Brunel University, and upload an approved logo profile picture in line with Brunel's Social Media Policy.

Think very carefully about your Twitter name before completing the sign-up process. While it’s possible to change it after you’ve set up your account, it can be very confusing to your audience. Remember: names are limited to 15 characters, so you will need to ensure your ‘Bio’ is very clear about who you are and what your connection is to Brunel University.

Follow other Brunel people

Remember to ‘like’ other relevant Brunel University Twitter accounts – in particular the official Brunel University Twitter feed, Brunel International and the Union of Brunel Students (see Brunel University social media presences for the index). You can then share content tweeted by them, and potentially get your content retweeted to a larger number of followers.

Understand what makes Twitter tick

To make the most of Twitter, you’ll need to get to grips with how to take advantage of RTs, hashtags, link shorteners, etc. Again, the Twitter Help Centre will help you to work out what these are and how to use them successfully.

Edit your links

If you are linking to a news item or piece of information somewhere else on the web, you may need to edit the description to help encourage click-throughs to the content. Front-load your description with key words and/or important information, and distil the description into as few words as possible without interfering with the meaning.

Shorten your links

Consider using a service like http://bitly.com or http://tiny.cc/ to shorten long links that would otherwise take up valuable tweet space. If you sign up for these services, you can also use the shortened urls to track how many people clicked on your links in the first place – a valuable way of measuring the success of your content.

LinkedIn

LinkedIn is a professional networking platform which allows users to connect to current colleagues and contacts and identify new ones, to exchange knowledge, best practice, ideas and opportunities. Once you have set up an account, you can create a professional profile, search for and interact with experts, follow companies that interest you, join interest groups, look for career opportunities and find business or professional partners.   

The University encourages the use of LinkedIn for the following purposes:

• networking and building partnerships between staff, students, alumni, and external partners and stakeholders;
• communicating relevant University news, events and information.

Brunel has two main LinkedIn presences: a University page and an official alumni group.

Brunel University page

Brunel's official University page is managed by the Development and Alumni Relations Office. Any student or former student who lists their education as Brunel University will automatically follow the page and see posts and updates - the page also provides information about alumni careers and notable former students. The University prioritises information relevant to alumni through this channel and content will be moderated accordingly. You are welcome to submit content for consideration for posting - please contact alumni@brunel.ac.uk.

The University’s official company page is managed by the Communications Team. Interested LinkedIn users can search for and ‘follow’ Brunel to receive notification of news and events posted on the page, and can browse lists of other users to find colleagues or professionals in their fields.

The Official Brunel University Alumni Group

The Official Brunel University Alumni Group is managed by the Development and Alumni Relations Office. The group is limited to former students who must apply to join, and aims to encourage networking between alumni and Brunel staff and advertise postgraduate and professional development courses, events and employability initiatives.

The Alumni Group can set up subgroups for Schools and departments. If you would like to set up a subgroup, email the Alumni team including an outline of how you would use the subgroup and why it is necessary as an addition to the larger alumni group.

Subgroups should not be further divided as this reduces the scope of networking and communications opportunities.

Can I create a separate group for my area?

The University recommends that separate groups are not created, as this fragments our audience and dilutes networking and communications opportunities. However, it may be appropriate to create a group for some specific, stand-alone purposes – to discuss circumstances in which this may be appropriate, please contact the Alumni team

‘Official’ groups run from outside Brunel

You may find that a self-styled ‘official’ group already exists for your School or department, managed by a former student or other user with no formal connection to Brunel. In these cases, please contact the Communications team for advice on regaining control of the ‘official’ site.

YouTube

Brunel University has a single YouTube channel at www.youtube.com/bruneluniversity through which content is hosted that promotes Brunel University, its courses or services. The Communications Team welcomes submissions to the channel from across the University.

Videos that are informative rather than promotional can be hosted by Brunel University Media Services. This material can then be embedded in web pages, presentations and elsewhere, or shared as a link.

Examples of videos that might be suitable for hosting on YouTube include:

  • Content showcasing facilities or achievements in particular areas
  • Student diaries or tips for new students
  • Virtual tours of campus facilities
  • Q&A sessions with staff
  • Promotional campaigns
  • Highlights or compilations of clips from events such as conferences or lectures

Examples of videos that might be suitable for hosting by Brunel Media Services include:

  • Instructions, information videos and ‘how to’ guides
  • Full recordings of events such as lectures or seminars

The Communications Team reserves the right to refuse a video for hosing on the Brunel University channel if it is not of a high enough quality, is not substantially relevant, or does not promote the University or an aspect of its provision.

Separate School/department YouTube channels

If you produce or are thinking of producing video content for YouTube, there are a number of benefits to be gained from submitting your videos to the official channel rather than creating an individual channel for your area. In particular, you will receive increased views (the Brunel channel has had nearly 20,000 views and over 230,000 individual video views) and central support in disseminating the material.

If you produce a series of videos on the same subject, you may wish to consider requesting that a playlist be created within the Brunel University channel.

If you intend to produce a large number of videos and/or the content is of interest only to a very specific audience, you may wish to set up an individual channel for your area. Individual Schools and departments are welcome to set up their own specific YouTube channels, however the University requires that these channels should only contain content that is relevant to the area with they are concerned in order to avoid confusion and duplication. The Communications Team may take selected videos for inclusion on the main University channel, and welcome suggestions to this effect.

How to submit a video for YouTube

Please use the online form at www.brunel.ac.uk/youtube to submit a video for consideration to the Brunel University channel.

  1. Contact the Communications Team to check whether your content is a good fit for the Brunel channel (the Communications Team reserve the right to reject content if it is not of an appropriate topic, or if the video is of a low quality).
  2. Fill in the online submission form at www.brunel.ac.uk/youtube.
  3. Email the video to communications@brunel.ac.uk (you may wish to use the Brunel Dropoff service to do this: https://dropoff.brunel.ac.uk), or send a copy on CD/DVD. Send the highest resolution copy you have (HD/minimum of 720p preferably). Supported video formats are detailed on YouTube.
  4. The Communications Team will review and upload your content and provide you with links to the finished video (and any relevant playlists).

Video hosting by Brunel Media Services

For information on video production by Media Services please contact terence.tiernan@brunel.ac.uk or neil.graveney@brunel.ac.uk.

If you produce the video yourself, or it is produced by a third party (such as by students or an external company), you will need to send a hosting request to multi-media@brunel.ac.uk along with a copyright form. Details of how to do this are available on the intranet at https://moss.brunel.ac.uk/SiteDirectory/computercentre/mediaservices/Pages/Multimedia.aspx under ‘Policy for Video Streaming Files’.

Copying videos from YouTube 

If you would like to request that material be copied from YouTube by Brunel Media Services, for example to include in a presentation or project, please ensure that it has been copyright cleared by the Copyright Officer before contacting Media Services. 

 

Flickr

Brunel’s Flickr account is a very effective tool for sharing multimedia content (photos, video) with a wide internal and external audience. We recommend that staff and students maximise exposure of the University's photo and video content by submitting it to the central Brunel channel.

All staff can submit photos for inclusion in the photostream; however, to ensure a high level of quality and engagement with our audiences, the Communications Team reserves the right to refuse any content that is not of a high enough quality, is not relevant enough, and/or lacks visual impact.

How to submit content

  1. Contact the Communications Team with your request and to send your content (you may wish to use the Brunel Dropoff service to do this: https://dropoff.brunel.ac.uk). Alternatively, you can send the files by CD/DVD. Please provide the highest resolution files you have. JPGs, GIFs and PNGs are all acceptable file types.

  2. As well as your image files, include a document with the following details:
    Titles What should your set of photos (album) be called? And what should each individual photo be called? Titles should be meaningful and clear, as people may find your content in isolation from the album it belongs to.
    Descriptions Both the album and each individual photo can have a description (either the same description or individual ones). While you don’t need to have lengthy descriptions, a short line or two explaining what’s happening and who is in the photo is best practice.
    Tags These are keywords which help search engines find your content. All Brunel images on Flickr are tagged with general tags like ‘Brunel’, University’ and ‘Students’, but please also suggest keywords that specifically reflect your images.

  3. Let the Communications Team know if you would like any of your photos to be freely downloadable. By default, all Brunel photostream images are copyrighted, but this can be altered if necessary.

  4. The Communications Team will review and upload your images and provide you with links to the album.

Page last updated: Tuesday 02 October 2012