Visual identity and naming
All social media sites/groups affiliated with the University must be appropriately labelled and must present a consistent visual identity in order to reflect the subject or theme of the site/group and to help audiences understand the site/group’s relationship to Brunel University.
Sites/groups should refer to the full term ‘Brunel University’ either in their names/titles or in their descriptions.
All channels maintained by a School, a subject area within a School, or an administration department should use the Brunel University logo as their profile picture, on one of a set of agreed block colour backgrounds: for Schools and subject areas, this should be the School colour; for all administration departments, this should be the standard blue. An approved set of logo profile pictures in different sizes for each of the common channels is available for download - please contact the Communications Team who will supply the download link.
Other visual elements, such as backgrounds and templates including logos for individual areas, can be provided on request for the more common social media channels.
For additional advice and support on creating or editing the visual identity for your area, please contact the Communications Team.
The University reserves the right to require that administrators alter their social media activity including visual identity if it is considered to be detrimental to Brunel’s public reputation, if the graphics are not of the desired resolution or quality, or if the description does not clearly state the group’s connection to Brunel University.
