Corporate Business Projects
Brunel MBA is an intensive, research-led MBA designed to maximise students’ investment in a global executive career. A strong focus of this programme is the collaboration between applied research and knowledge of our academics and students and organisations. We believe such collaboration can increase research influence on policy and practice. The MBA Business Project is a vehicle for strengthening this type of collaboration.
Businesses can benefit from our research and the great acumen of our MBA students in a variety of ways including:
- insights into new business areas,
- advice on sustainability and corporate social responsibility,
- enhanced project management skills and
- insights into consumers’ changing attitudes to aging, climate change etc.
Engagement and collaboration with businesses also benefits us by gaining an improved understanding of business requirements, identifying new research themes and widening our corporate networks.
Sample MBA Business Projects
Recent MBA Business Projects have included, amongst others:
- evaluating the market for outsourcing services in small and medium size businesses and designing best fit business models in Europe
- evaluating the aging population trend in Europe and highlighting directions, opportunities and key decisions to be made by an outsourcing company
- researching the market and developing a recommended marketing strategy to maximizing sales of ‘quality assured’ Chinese manufactured ATM parts
- developing a recommended marketing strategy for a product in a specific country including adjustments to product features/design, sales channel (direct, agents, license agreements), and demand generation (advertising, direct approach, regulatory lobbying, exhibitions).
''We asked the Brunel MBA marketing student to review the market strategy of a new product across a number of international markets. They pulled together product and market information from both internal company sources and their own external research. They then applied this to a number of marketing models and presented the results back to senior management. The international perspective and structured approach were particularly helpful and the results help clarify our thinking on which markets to prioritise and which markets to drop from our near term growth plans.''
Roy Dodd
Managing Director
ATM Parts Co
