Programme Structure

Robust Academic Programme

The richness of the Brunel MBA curriculum is based on the key business concepts that can help managers and CEOs alike develop the expertise required to lead and manage in the international business context. The highly commended Leadership Masterclass Series and the Career Development Programme combined with over 500 hours of student-tutor direct (teaching) contact hours successfully maintain the balance between theory and practise and reflect the School’s ambitions for its graduates.

The Brunel MBA academic component comprises seven core modules, followed by elective modules in General Management, Healthcare or Aviation and is crowned by a Business Project. Please note that elective modules are subject to a minimum enrolment.

View Brunel MBA programme schedule

September 2014 Intake Schedule


MBA Modules

Please click on the module title below for further details and information on course tutors.

Core Modules

Corporate and Business Finance

  • Financial reporting
  • Financial statement analysis
  • Ratio analysis
  • Relevant costs and contribution analysis
  • Budgeting and planning
  • Budgeting and performance measurement - problems and future directions
  • Investment appraisal
  • Acquisitions and mergers
  • Cost of capital
  • Corporate financial decisions
  • Financial markets and sources of funds

Course Tutors


 

Strategic Marketing Management

  • Introduction to marketing concepts; the marketing orientation and evolution of marketing Marketing ethics, social responsibility and sustainability
  • Internet marketing and database management: the impact of technology
  • Product and branding decisions
  • Price and place decisions
  • Promotion / communication decisions
  • Integrating the marketing mix
  • Service marketing decisions
  • Marketing planning – audit, strategy development, implementation and evaluation
  • Organisational and financial implications of marketing activity

Course Tutor

Jon Twomey
(practitioner tutor)


 

Leading People & Managing Organisations

  • Organisational behaviour and chaos
  • Planning and resourcing
  • Managing yourself: self-development and awareness
  • Learning in organisations
  • Motivating and leading
  • The skills of interviewing
  • Organisational decision-making
  • Managing conflicts of interest
  • Groups at work
  • Diversity and similarity in organisations
  • Training, development and culture
  • Workplace communications

 

Corporate and Competitive Strategy

  • Perspectives on the content, processes and context of strategic management
  • Environmental assessment: global (macro); market; competitive industry sector and value chain
  • Distinctive assets/resources and capabilities (technologies, skills etc.) as sources of advantage
  • Strategic position analysis; the generation and evaluation of strategic options
  • Alternative growth logics: internally-generated innovation; mergers/acquisitions; alliances and network participation
  • Corporate strategy: diversification, portfolio management and parenting concepts
  • Governance issues: shareholder value creation; broad stakeholder analysis; the balanced scorecard approach to setting objectives; planning processes and strategic control
  • Key concepts in strategy implementation: corporate vision, mission, identity and (ethical) values; leadership and transformational change

Course Tutors

Gary Cook (practitioner tutor)


 

Operations Management

  • Scope and nature of operations management
  • Strategic context for operations management
  • Alternative strategic approaches to 'supply' management and 'quality' management
  • Service operations and service quality management
  • Operations design and business process re-engineering
  • Operations and facilities strategy
  • From inventory control to lean operations
  • From quality management to total quality management to zero defects
  • Management of risk

Course Tutors

Amir Sharif

Second course tutor TBC


 

International Business

  • The drive toward competitive advantage through global operations; the economic, political, technological and cultural dimensions of globalisation; the importance of emerging economies for global operations
  • The rise of a global market culture: the role and impact of the IMF, World Bank and WTO
  • Ethical issues: moral principles and practices of different cultures; capitalist, entrepreneurial self-interest versus moral constraint
  • Assessing, understanding and managing cultural diversity in markets
  • Diversity or integration in the multinational organisation; comparative managerial and leadership styles
  • Impact of electronic communications and the internet; arbitrage and the exploitation of knowledge
  • Corporate governance and regulation in a comparative framework; the power of the multinational and its positive and negative impacts
  • Market entry strategies; cross-border alliances and joint ventures
  • Distributed operations and supply chain networks
  • International Human Resource Management
  • Security issues and risk assessment; global capital markets and the globalisation of environmental risk
  • Ethics and the natural environment
  • Political, legal, economic and cultural developments in the European Union

Course Tutors

Satwinder Singh

Second course tutor TBC


 

Business Economics

  • Demand Analysis
  • Various elements of Demand
  • Elasticity
  • Estimation of Demand Function; and Hypotheses testing
  • Problems in Applying Linear Regression Model
  • Business and Economic Forecasting
  • Time Series Analysis of business phenomena
  • Production Function
  • Total Factor Productivity
  • Returns to Scale
  • Cost Functions
  • Applications of Cost Theory

Course Tutors

Prof Francesco Moscone

Second course tutor TBC


 

Elective Modules

Information Systems in Organisations

  • Overview of information systems and business strategy
  • Aligning information systems, strategy, and structure
  • The impact of information systems on:
    • Organisations
    • The design of work
    • Business processes
  • Architecture and infrastructure
  • The role of the Internet and electronically-mediated trading in supply chains
  • Data security and business recovery
  • Ethical and legal issues
  • IS management:
    • Structure of the MIS function
    • Planning and funding IT programmes and projects
    • Project management
  • Knowledge management

Course Tutors

Sarmad Alshawi 


 

Managing for the Future

It is not the aim of this module that students will be able to predict the future! Instead, the aim is to introduce students to several methods developed specifically for considering, elaborating and interrogating 'futures' more thoroughly, and in a structured or semi-structured way, in order to improve the quality of actions that they will be capable of taking in their own rights as managers and practitioners. These methods include those developed in industry as well as within academia.

The module will provide you with opportunities to:

  • Consider the nature of the World which our actions inhabit and identify the direct practical implications which different understandings of the World have on the practical actions which we take within it
  • Exercise enquiry methods and apply imaginative approaches to identifying 'futures'
  • Identify a range of possible responses, consider possible consequences of inaction and thus evolve well-judged, plausible and steps which might be taken
  • Synthesise incomplete and ambiguous evidence into coherent understandings and defensible courses of action
  • Exercise personal initiative and to work with peers to achieve tangible, constructive and imaginative outcomes
  • Provide evidence of accomplishment through non-graded presentations and graded individual assignments

 

Healthcare Policy

  • Introduction to principles, concepts, perspectives and subject-matter of Health Policy Analysis
  • Models, principles and concepts of health policy processes
  • Policy making and administrative structures and processes in England
  • Influences on the health policy process; resource allocation, public expenditure and the determination of social priorities; demographic factors and their impact on social needs and on the demand for and supply of health and social services
  • Review, analysis and evaluation of selected recent and current health policies in England.
  • International dimensions and influences on health policy; World Health Organisation influences and proclamations; European Union institutions, policy-making and influences; the globalisation of health and social policy.

Course Tutors

The school of Health Sciences and Social Care


Managing Service Operations and Change in Healthcare

  • Social, health and political context of change
  • Ideology of change in healthcare
  • Approaches to health management theory and practice
  • Approaches to leadership in healthcare
  • Change management – models, theory and practice
  • Organisational culture – theory and practice
  • Strategies for change management
  • Managing resistance to change in healthcare
  • Managing change conflict in healthcare
  • Evaluating management initiatives
  • Managing change through action research

Course Tutors

The school of Health Sciences and Social Care


Airline Management, Economics and Ethics

  • Principles of airline company management structures (including Corporate Governance)
  • Economics of national and international airline businesses
  • Employment of professional ethics in the airline industry (including Corporate Social Responsibility)
  • Air transportation safety procedures
  • Airline marketing planning and strategies
  • Customer service management and planning
  • Environmental factors in Aviation Management
  • Managing and planning for change in the airline industry

Course Tutors

Abrahim Althonayan


Airport Operations and Management

  • Airport management, organisation and structure
  • Airport strategic planning process
  • Airport development planning
  • Airport economics and business strategy development
  • Airport cost and revenue structure
  • Terminal Management and passenger processing
  • Airport operations and surrounding environment (including Corporate Social Responsibility)

Course Tutors

Sarmad Alshawi


Page last updated: Friday 28 February 2014