Leadership Masterclass Series

In addition to the core modules, the Brunel MBA includes an orientation/induction workshop at the start of each intake period, and the following skills workshops, known as Leadership Masterclass Series.

These are a sequenced set of integrative and professional workshops which aim to develop personal and leadership skills which are assessed via a developmental portfolio.  They are also geared towards improving your performance as a manager.

Students must partake in all of the core LMS workshops (total of 9), and can elect to take up to 3 others. Upon successful attendance and submission of learning journal entries as part of their portfolio onto the University's eLearning system (u-Link), candidates will then also be considered for the Brunel Business School 'Certificate of Leadership Development'.

Masterclasses

Study Skills

 
Outline of the Workshop

After completing the workshop, the participant should be able to:

  • Understand the meaning of studying at Postgraduate level
  • Determine and reflect upon their personal values, decision and learning styles
  • Be able to put into practice effective reading, writing and critical analysis approaches
  • Adopt and take note of best practices in learning and studying skills

Activities include:

  • Review of MBTI and Personal Values Questionnaire
  • Completion of the Honey and Mumford Learning Styles Questionnaire (LSQ)
  • How do case studies work?
  • Searching for journal and other articles via the Brunel eLibrary
  • Analysis of reading material (qualitative and quantitative)
  • Critical analysis techniques

Course Tutors

Time Management

 
Outline of the Workshop

After completing the workshop, the participant should be able to:

  • Highlight the importance of managing time
  • Illustrate the effects of work stress
  • Show how to improve productivity and demonstrate how to determine your personal efficiency curve
  • Highlight how to work productively with others
  • Show the dangers of procrastination and illustrate the 'Time Stealers'
  • Review how to prioritise your tasks
  • Demonstrate the importance of daily "to do" lists and highlight how to organise your work area
  • Show how to take advantage of technology
  • Show how to deal with paperwork
  • Show how to revise personal habits
  • Demonstrate the importance of concentration

Activities include:

  • The value of time – calculating opportunity cost
  • Personal routines – self diagnostic
  • Improving your time planning skills
  • Group work – Time management research exercise and presentations
  • Personal key learning points & action plan and feedback

Course Tutors

Jon Twomey (external practitioner)


 

Managing Across Cultures

 
Outline of the Workshop

After completing the workshop, the participant should be able to:

  • Demonstrate an intellectual understanding of the importance of cross-cultural understanding;
  • Evaluate the relevance of our own culture to effective cross-cultural working;
  • Participate in activities to identify their personal strengths and weaknesses in respect of the particular international management competencies (e.g. communication, team building, negotiation etc.) covered on the module;
  • Engage with sensitivity and understanding of the practical affects of cultural diversity on group functioning and learning;
  • Evaluate group processes in a structured and systematic fashion;
  • Feedback on individual and group behaviour in a sensitive yet effective manner;

Activities include:

  • SPM assessment of personal cross-cultural management style
  • International communication and negotiation exercises highlighting key cross-cultural issues and processes
  • Co-consulting on participants 'live' cross-cultural issues

Course Tutors

Negotiation and Management of Conflict

 
Outline of the Workshop

After completing the workshop, the participant should be able to:

  • Recognize conflict and identify the issues and relationships involved in the conflict situation
  • Learn about different conflict handling styles and evaluate their effectiveness across different situations
  • Manage conflict more effectively in interpersonal and team contexts
  • Evaluate and explore negotiation tactics to make possible for parties to reach an agreement
  • Identify the ways in which task characteristics and interpersonal dynamics can help or hinder negotiation
  • Improve performance in specific business skills including negotiation, communication, flexibility, compromising, etc

Activities include:

  • Identify conflict and its sources
  • Identify own preferences towards handling styles
  • Negotiation tactics exercise (testing own negotiation skills)
  • Negotiation on a business problem (again in different types of context)

Course Tutors

Leadership, Recruitment and Performance

Outline of the Workshop
After completing the workshop, the participant should be able to:

  • Justify the need for leadership assessment, recruitment, and selection
  • Recognize the range of different approaches to leadership assessment
  • Manage and design assessment procedures as multi-stage selection methods
  • Evaluate different types of psychometric tests available on the marketplace
  • Compare the validity, reliability, and adverse impact of different types of test and selection methods
  • Identify the ways in which psychometric tests contribute to predicting leadership performance accurately
  • Improve performance in specific business skills including selection system design, the use of ability and personality tests, and selection decision making

Activities include:

  • Experiencing cognitive ability and personality tests commonly used for leadership and managerial assessment
  • Feedback skills and the professional standards applied to giving leadership feedback after selection procedures

Sampling access to other resources including web-based testing and recruitment procedures, the BPS framework for testing competence, and developing feedback skills in leadership assessment

Course Tutors

Neil Anderson


Corporate Social Responsibility

 
Outline of the Workshop

After completing the workshop, the participant should be able to:

  • Recognise ethical issues in the contemporary business and management environment
  • Apply one or multiple ethical frameworks to evaluate the various courses of action
  • Evaluate CSR arguments in relation to business and management, particularly in the international context
  • Propose CSR solutions that are mindful of the perspectives of affected stakeholder groups
  • Improve personal awareness of one’s stance in relation to ethical thinking and behaviour, and organisational responses to CSR

Activities include:

  • A stakeholder analysis will be performed as a whole class exercise to elicit the CSR implications
  • Brief ethics vignettes will be investigated in class to debate and set out the application of ethical theory and the competing or complementary solutions this may lead to
  • In-depth CSR and business ethics case studies will be worked on in groups, and the findings/proposals presented and debated
  • "India: 100% cotton" film to be viewed and discussed in class to focus debate on international CSR

Course Tutors

Entrepreneurship

Outline of the Workshop

After completing the workshop, the participant should be able to:

  • Make things happen
  • Produce innovative solutions to business problems
  • Manage more effectively in interpersonal and team contexts
  • Produce entrepreneurial solutions to business problems
  • Evaluate entrepreneurial solutions to business problems

Activities include:

  • Identify possible entrepreneurial solutions to business problems
  • Identify own and others perception of open thinking
  • By the use of business games develop typical entrepreneurial thinking
  • Apply entrepreneurial thinking to one or two live case studies
  • Access to, input, advice and insight from a range of entrepreneurs, business contacts and external guests to this LMS workshop

Course Tutors

Keith Dickson

Second course tutor TBC


 

Using Social Media for Business

Outline of the Workshop
After completing the workshop, the participant should be able to:

  • What happened- History and theory of digital exchange
  • Who is it happening to, social and economic issues, effect on web 1.0 businesses and what does this mean to you as a student, business person and the world.
  • "I am the brand" - Making sense of your digital identity
  • Implementing Web 2.0 and social media – the basics (leading attendees through setting up key tools and accounts they will need)
  • What do businesses need to implement and what do I need to take action on
  • Return on Investment on Web 2.0 and social media for me and my organization (via case studies)

Activities include:

  • Highlight the importance of networking, collaboration and social media for their organizations
  • Talk and demonstrate the effects of using and not using Web 2.0
  • Show and demonstrate how to improve productivity
  • Know the difference between a broadcast and a conversation
  • Know the importance of daily maintenance and communication through social media
  • Show how to take advantage of social media technology
  • Show how to deal with the perceived overload and pressure of too much information

Course Tutors

Peter Klein


Team Challenge using MarkStrat (TM)

 
Outline of the Workshop

After completing the workshop, the participant should be able to:

  • Apply and understand all their MBA learning in a competitive team-based business challenge
  • Apply concepts of strategic marketing and branding, financial management and operations management
  • Exercise and develop individual and interpersonal skills in order to achieve company goals
  • Identify factors which affect the success and / or failure of launching new products to market
  • Identify factors which affect the success and / or failure of maintaining existing products within the market
  • Apply concepts of competitive advantage, core competency, strategic marketing and brand positioning

Activities include:

  • Problem-solving, evaluating and understanding data
  • Team-building and team dynamics
  • Business decision-making
  • Presenting and justifying business decisions
  • Using the MarkStratTM business simulation game

Note: Prizes will be awarded to the team which meets and / or exceeds its business objectives

Course Tutors

Elective: Project Management

 
Outline of the Workshop

After completing the workshop, the participant should be able to:

  • Understand the role of projects in their organisations
  • Understand the critical project management tasks, tools and techniques required during the project life-cycle
  • Demonstrate the skills necessary to evaluate and manage risks and uncertainty in projects
  • Take organisational dynamics into account when dealing with implementation issues
  • Apply project management principles to projects

Activities include:

  • Use of project management tools such as PERT, CPM and Gantt charts
  • Use of evaluation tools such as PRM, EVA and EVM

Course Tutors

John Sharp (external practitioner)


 

Elective: Global Diversity in Organisations

Outline of the Workshop
After completing the workshop, the participant should be able to:

  • Demonstrate an evidence based understanding of diversity and diversity management
  • Demonstrate an understanding of how diversity management contributes to the triple bottom line (people, profit and planet related performance outcomes) in various organisational cases and settings;
  • Demonstrate how to develop competencies in managing diversity in small, medium and large organisations, both in the UK and globally;
  • Develop evidence based arguments to achieve support from leadership and line management for diversity management initiatives and interventions;
  • Evaluate tools, measures, interventions, programmes, strategies and processes of diversity management in terms of their usefulness;
  • Engage in collaborative, communicative and analytical activities in learning groups;

Activities include:

  • Case study and interactive exercises in order to explore differences in diversity management practices by sector, country and size of organisations
  • In-class discussions, interactive exercises and learner-centred discussions

Evidence based examination of diversity management

Course Tutors

Mustafa Ozbilgin


Elective: Lean in Healthcare

Outline of the Workshop

After completing the workshop, the participant should be able to:

  • Understand when and how to apply lean principles in healthcare [and other public and commercial sectors]. This includes an appreciation of some of the unique and challenging aspects of health and social care systems which need to be considered. Just how different are they from other public services or indeed batch manufacturing systems?
  • Understand how whole systems thinking and lean work together in complex systems so that participants can identify the key issues and how to work on them in an effective holistic way.
  • Apply some basic 'lean whole systems' concepts, tools and approaches to understand and analyse complex healthcare [and other] systems such as; process & system mapping, flow & push/pull, visual management, levels of systems, systems control, bottlenecks, feedback processes, significant events and whole work teams.

Activities include:

  • Presentations covering
    • introduction to challenges of working with complex systems such as healthcare
    • Introduction to and worked examples of key lean whole systems concepts as above
  • Individual and group exercises to apply learning
  • Healthcare case studies to illustrate lean whole systems including
    • Relatively simple services such as Wheelchair services
    • Large complex multi-agency challenges such as patient flow across hospitals, community and social services both in individual hospitals and across large cities such as Sheffield

Course Tutors

Alastair Mitchell-Baker (external practitioner)

Graham Bates (external practitioner)


 

Page last updated: Thursday 18 August 2011