Angela Ayios


Contact Details

Room: ESGW 202b
Brunel University London
United Kingdom
Tel: +44 (0)1895 266873


Dr Angela Ayios' doctoral thesis investigated the determinants of interpersonal trust in east-west joint ventures in Russia. Her trust typology has since been extended in work with Dr Lisa Harris to analyse the operation of trust in call centres. She lectures in business ethics, especially in the international context, and qualitative research methods, at undergraduate, post-graduate and MBA-Level.

Teaching and Research


Business ethics
Qualitative research methods
Issues and controversies in management
Work placement tutor

Research Interests

  • Professional ethics
  • The operation of social capital in particular amongst disadvantaged groups
  • Business ethics and international business ethics
  • Corporate social responsibility
  • Learning in higher education
  • Trust 


Journal Papers

(2005)  Ayios, A.  and Harris, L. , Customer relationships in the e-economy: mutual friends or just a veneering?, Qualitative Market Research: An International Journal 8 (4)  : 454- 469

(2003)  Ayios, A. , Competence and trust guardians as key elements of building trust in east-west joint ventures in Russia, Business Ethics: A European Review 12 (2)  : 190- 202

Book Chapters

(2004)  Ayios, A.  and Harris, L. , Building trust in stakeholders relationships: are call centres sweat shops or massage parlours?. In: Budd, L.  and Harris, L.  eds. e-Economy: Rhetoric or Business Reality?. Abingdon, New York : Routledge 187- 208


(2004)  Ayios, A. , Trust and Western-Russian business relationships. Ashgate Publishing

Page last updated: Monday 24 November 2014