Cristina Stoian
Lecturer
Contact Details
Brunel University
Uxbridge
UB8 3PH
United Kingdom
Summary
Dr Stoian obtained her PhD at the Business Economics Department of the Autonomous University of Barcelona, Spain, in 2010. She has been a visiting researcher at Växjö/Linnaeus University, Sweden (2005) and Montpellier Business School, France (2009). In collaboration with the Autonomous University of Barcelona she lectured graduate and undergraduate multi-cultural students in both English and Spanish as well as to proposed and conducted innovative courses such as “Doing Business in Emerging Markets”. Her background is strongly embedded in the areas of International Business and International Marketing with special focus on European and Emerging Markets. Furthermore, her main research interests include: strategies and practices of international/entrepreneurial new ventures and multinational corporations; organisational and institutional determinants of international strategy; business incubators; branding and consumer purchasing behaviour in the global market. She is the author(co-author) of several articles published in international journals at 3* level.
Teaching and Research
Teaching
International Business
Doing Business in Europe/Emerging Markets
SME Internationalisation
International Marketing Strategies
Strategic Management
Entrepreneurship (and Small Business Ventures)
International Entrepreneurship
Introduction to Management Enquiry
Issue and Controversies in Management Project
Research Interests
- Internationalisation of Small and Medium-sized Enterprises (SMEs)
- Firm and Environmental Determinants of International Behaviour
- International Marketing Strategy (Adaptation/Standardisation)
Research Centres
Publications
Publications
Journal Papers
(2012) Stoian, MC., Rialp, A. and Rialp, J., International Marketing Strategy and Export Performance in Spanish SMEs: A Contingency Approach, International Journal of Entrepreneurship and Small Business
(2011) Stoian, MC., Rialp, A. and Rialp, J., Export Performance under the Microscope: A Glance through Spanish Lenses, International Business Review 20 (2) : 117- 135
(2010) Stoian, MC. and Rialp, A., Analysing Export Behaviour through Managerial Characteristics and Perceptions: A Multiple Case-Based Research, Journal of Global Marketing 23 (4) : 333- 348
(2007) Johannisson, B., Caffarena, L., Discua, A., Epure, M., Hormiga, E., Kapelko, M., Murdock, K., Nanka, D., Olejarova, M., Sánchez, A., Sekki, A., Stoian, MC., Tötterman, H. and Bisignano, A., Interstanding the Industrial District - Contrasting Conceptual Images as a Road to Insight, Entrepreneurship & Regional Development 19 (6) : 527- 554
