Dorothy Ai-wan Yen
Senior Lecturer
Contact Details
Brunel University
Uxbridge
UB8 3PH
United Kingdom
Summary
Dorothy Ai-wan Yen (PhD, University of Leeds) is a lecturer in Marketing at Brunel Business School, Brunel University. She initially studied for her BA degree in Advertising at the National Cheng-Ching University in Taiwan, then completed her MSc in International Marketing Management and her PhD in Marketing at the University of Leeds. Dorothy has several years of experience of working in advertising and market research firms. She has conducted research projects in UK, Europe and the Far East.
Teaching and Research
Teaching
Research Interests
Dorothy's major research interest is in international business relationships, with a particular focus on cross-cultural Anglo-Chinese buyer-supplier relationships and the Chinese notion of guanxi and its influence on business performance. She is also interested in overseas Chinese students' consumer behaviour and marketing in Higher Education. Dorothy has published in the journal of Industrial Marketing Management and Total Quality Management.
Research Centres
Publications
Publications
Journal Papers
(2012) Yen, DA., Yang, HS. and Cappellini, B., Ranking Gives Power: Relationships between UK universities and Chinese agents, Journal of General Management 38 (1) : 23- 44
(2012) Yen, DA. and Cappellini, B., Little Emperors in the UK: acculturation and food over time, Journal of Business Research Forthcoming
(2011) Yen, DA. and Barnes, BR., Analyzing stage and duration of Anglo-Chinese business-to-business relationships, INDUSTRIAL MARKETING MANAGEMENT 40 (3) : 346- 357
(2011) Yen, DA., Barnes, BR. and Wang, CL., The measurement of guanxi: Introducing the GRX scale, INDUSTRIAL MARKETING MANAGEMENT 40 (1) : 97- 108
(2011) Barnes, BR., Yen, D. and Zhou, L., Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships, Industrial Marketing Management 40 (4) : 510- 521
(2007) Yen, DA., Yu, Q. and Barnes, BR., Focusing on relationship dimensions to improve the quality of chinese-western business-to-business exchanges, Total Quality Management and Business Excellence 18 (8) : 889- 899
Book Chapters
(2012) Yen, DA. and Barnes, B., Exploring Western and Chinese Business Relationship Paradigms. In: The Handbook of Institutional Approaches to International Business. Elgar
(2010) Yen, DA., Wang, CL. and Barnes, B., The Chinese notion of Guanxi. In: Wang, CL. ed. Handbook of Contemporary Marketing in China. USA : Nova Science Publishers
