Joyce Ko
Lecturer
Contact Details
Brunel University
Uxbridge
UB8 3PH
United Kingdom
Summary
Joyce, Wai Wai Ko (PhD, AHEA, MBA, BA) is a Lecturer in strategic entrepreneurship who has gained rich practical industry experience (Operation, Sales and Marketing) by being appointed as key or senior executive positions in the industry. Joyce sees herself as an active researcher and a devoted academic with practical industry experiences who enjoys the challenges of the workplace. Her work has been published in Journal of Business Ethic, Nonprofit and Voluntary Sector Quarterly, and Journal of Small Business Management. Her current research interests include strategic management, knowledge, learning and capability development.
Teaching and Research
Teaching
Management and the Morden Corporation
Principles and Practice of Marketing
Marketing Communications
Issues and Controversies in Management Project
Business Project and Professional Development
Dissertation Supervision
Work Placement
Research Interests
- knowledge/skill formation and transfer,
- capabilities development,
- organizational learning,
- social network,
- social capital,
- marketing strategy and corporate social responsibility.
Research Centres
Publications
Publications
Journal Papers
(2013) Liu, G. and Ko, WW., Charity Retailing in the UK: A Managerial Capabilities Perspective, Journal of Small Business Management Forthcoming
(2013) Liu, G., Eng, TY. and Ko, WW., Strategic Direction of Corporate Community Involvement, Journal of Business Ethics Forthcoming
(2013) Liu, G., Takeda, S. and Ko, WW., Strategic Orientation and Social Enterprise Performance, Nonprofit and Voluntary Sector Quarterly Forthcoming
(2012) Liu, G. and Ko, WW., Organizational Learning and Marketing Capability Development: A Study of Charity Retailing Operation of British Social Enterprises, Nonprofit and Voluntary Sector Quarterly 41 (4) : 580- 608
(2011) Liu, G. and Ko, WW., An Analysis of Cause-Related Marketing Implementation Strategies through Social Alliance: Partnership Conditions and Strategic Objectives, Journal of Business Ethics 100 (2) : 253- 281
(2011) Liu, G. and Ko, WW., Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective, Journal of Business Ethics 104 (2) : 251- 268
(2010) Liu, G., Liston-Heyes, C. and Ko, WW., Employee Participation in Cause-Related Marketing Strategies: A Study of British Consumer Service Industries, Journal of Business Ethics 92 (2) : 195- 210
Conference Papers
(2012) Liu, G., Takeda, S. and Ko, WW., Market Orientation, Entrepreneurial Orientation and Social Enterprise Performance, Academy of Marketing Annual Conference
(2011) Liu, G. and Ko, WW., Organizational Learning and Marketing Capability Development in Charity Retailing Sector, Academy of Marketing Annual Conference
(2010) Liu, G., Liston-Heyes, C. and Ko, WW., Charity Shops: An Investigations of Commercial Knowledge Exchange Between UK Nonprofit Organizations, Academy of Marketing Annual Conference
(2009) Liu, G., Chaney, I. and Ko, WW., An Analysis of Cause-Related Marketing Implementation Strategies: Perceptions from both the For-Profit and Non-Profit Sectors, Academy of Marketing Annual Conference
(2009) Liu, G., Liston-Heyes, C. and Ko, WW., Employee Participation in Cause-Related Marketing Strategies: A Study of British Consumer Service Industries, Academy of Marketing Annual Conference
