Sharifah Alwi
Lecturer
Contact Details
Brunel University
Uxbridge
UB8 3PH
United Kingdom
Summary
Faridah holds PhD in Marketing (area specialisation: Corporate Brand) from Manchester Business School, UK, MSc in Marketing and BSc(Hons) Business & Management from University of Salford, UK. She was formerly a lecturer at the Faculty of Business & Accountancy, University of Malaya, Malaysia. She has written some papers and her publication appears in European Journal of Marketing, Journal of Product & Brand Management, Journal of Brand Management and Corporate Reputation Review.
Teaching and Research
Teaching
Brand management
Promotion management
Marketing management
Consumer behavior
Research Interests
Faridah’s specific research interest is on online branding. Other research interests include online brand experience, corporate brand image of higher institution and Islamic branding of financial institution.
Research Centres
Publications
Publications
Journal Papers
(2012) Muhamad, R., Melewar, TC. and Alwi, SF., Segmentation and brand positioning for Islamic financial services, European Journal of Marketing 46 (7/8) : 900- 921
(2008) Alwi, SF. and Da Silva, R., Online and Offline Corporate Brand Images: Do They Differ?, Corporate Reputation Review: an international journal 10 (4) : 217- 244
(2008) Da Silva, RV. and Alwi, SF., Online Brand Attributes and Online Corporate Brand Images, European Journal of Marketing 42 (9-10) : 1039- 1058
(2008) Da Silva, RV. and Alwi, SF., The Link Between Offline Brand Attributes and Corporate Brand Image in Bookstores, Journal of Product and Brand Management 17 (3) : 175- 187
