As a research intensive school, Brunel Business School has built a distinctive research culture to form a vibrant research community in which scholarship of international quality can flourish. Our success in the last RAE (Research Assessment Exercise) placed us in the top 25% of UK Business Schools, with 80% of our staff deemed to be producing work of international excellence.
Digital screens drive customers to spend
The influx of digital video screens throughout the UK’s shopping centres is testament to the impact of Brunel’s research into the effectiveness of the medium. The little-researched issue of digital signage (DS) has meant that, although improvements in screen technology have made the platform cost-effective, there was little understanding of what consumers thought about it or whether advertising through the medium was effective. In 2003, Dr Charles Dennis was commissioned... read more