T C Melewar

Teaching

Strategic marketing management
Corporate branding

Research Interests

• Branding
• Corporate identity
• International marketing

Research Centres

Centre for Research in Marketing (CREAM)

Publications

Journal Papers

(2013) Gupta, S., Czinkota, M. and Melewar, TC., Embedding knowledge and value of a brand into sustainability for differentiation, Journal of World Business 48 (3) : Forthcoming

(2013) Sarstedt, M., Wilczynski, P. and Melewar, TC., Measuring reputation in global markets-A comparison of reputation measures' convergent and criterion validities, Journal of World Business 48 (3) : Forthcoming

(2013) Melewar, TC., Rageh, A. and Woodside, A., Using netnography research method to reveal the underlying dimensions of the customer/tourist experience, Qualitative Market Research: An International Journal 16 (2/3) : Forthcoming

(2012) Melewar, TC., Sarstedt, M. and Hallier, C., Corporate identity, image, and reputation management: A further analysis, Corporate Communication: An International Journal 17 (1)

(2012) Muhamad, R., Melewar, TC. and Alwi, SF., Segmentation and brand positioning for Islamic financial services, European Journal of Marketing 46 (7/8) : 900- 921

(2012) Melewar, TC., Gotsi, M. and Andriopoulos, C., Shaping the research agenda for corporate branding, European Journal of Marketing 46 (5) : 600- 608

(2012) Melewar, TC., Gotsi, M. and Andriopoulos, C., Shaping the research agenda for corporate branding: Avenues for future research, European Journal of Marketing 46 (5) : 600- 608

(2011) Rageh, A., Melewar, TC., Lim, L. and Woodside, A., Customer experiences with brands: Literature review and research directions, The Marketing Review 11 (3) : 205- 225

(2011) Argyriou, E. and Melewar, TC., Consumer attitudes revisited: A Review of attitude theory in marketing research, International Journal of Management Reviews 13 (4) : 431- 451

(2011) Lim, LLK. and Melewar, TC., Digital and virtual world research on brands and marketing development, Journal of Brand Management 19 (1) : 1- 3

(2011) Zvobgo, M. and Melewar, TC., Drivers of globally integrated marketing communications: A review of literature and research propositions, Journal of Promotion Management 17 (1) : 1- 20

(2011) Bartholmé, RH. and Melewar, TC., Exploring the auditory dimension of corporate identity management, Marketing Intelligence and Planning 29 (2) : 92- 107

(2011) Gupta, S., Navare, J. and Melewar, TC., Investigating the implications of business and culture on the behaviour of customers of international firms, Industrial Marketing Management 40 (1) : 65- 77

(2011) Bourlakis, M. and Melewar, TC., Marketing perspectives of logistics service providers Present and future research directions, European Journal of Marketing 45 (3) : 300- 310

(2011) Bartholme, RH. and Melewar, TC., Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension, Corporate Communications: An International Journal 16 (1) : 53- 64

(2011) Srivoravilai, N., Melewar, TC., Liu, MJ. and Yannopoulou, N., Value marketing through corporate reputation: An empirical investigation of Thai hospitals, Journal of Marketing Management 27 (3-4) : 243- 268

(2010) Bourlakis, M., Gupta, S. and Melewar, TC., A relational insight of brand personification in business-to-business markets, Journal of General Maanagment 35 (4) : 65- 76

(2010) Melewar, TC. and Lim, L., Branding and marketing of technological and industrial products, European Journal of Marketing 44 (5) : 545- 546

(2010) Garry, T., Melewar, TC. and Wright, LT., Business-to-business marketing in the 21st century, Journal of Business and Industrial Marketing 25 (5) : 323- 323

(2010) Melewar, TC., Sorensen, T. and Lim, L., Clinical trials: a branding opportunity, Global Journal of Management and Business Research 10 (1) : 97- 103

(2010) Dinnie, K. and Melewar, TC., International perspectives on nation branding, International Marketing Review 27 (4) : 386- 387

(2010) Dinnie, K., Melewar, TC., Seidenfuss, KU. and Musa, G., Nation branding and integrated marketing communications: an ASEAN perspective, International Marketing Review 27 (4) : 388- 403

(2010) Dennis, C. and Melewar, TC., Special issue on places for people in a turbulent world, Journal of Place Branding and Public Diplomacy 6 (2) : 76- 78

(2010) Gupta, S., Melewar, TC. and Bourlakis, M., Transfer of brand knowledge in business-to-business markets: a qualitative study, Journal of Business and Industrial Marketing 25 (5) : 395- 403

(2010) Melewar, TC. and Podnar, K., Understanding and interpreting the relationship between human and corporate identity: an empirical study, 4. , Global Business and Management Research: An International Journal 2 (4) : 366- 385

(2009) Melewar, TC., Adding new dimensions to corporate identity management and corporate communications: exploring the sensory perspective, The Marketing Review 9 (2) : 155- 170

(2009) Melewar, TC., Pickton, D., Gupta, S. and Chigovanyika, T., MNE executive insights into international advertising programme standardisation, Journal of Marketing Communications 15 (5) : 345- 365

(2009) Melewar, TC., The notion of relationship in branding, Journal of Brand Management 17 (2) : 95- 96

(2008) Melewar, TC., Development and progress in branding research, Journal of Brand Management 16 (3) : 117- 118

(2008) Gupta, S., Grant, S. and Melewar, TC., The expanding role of intangible assets of the brand, Management Decision 46 (6) : 948- 960

(2008) Melewar, TC., Hayday, D., Gupta, S. and Cohen, G., EU enlargement: A case study of branding standardisation, EuroMed Journal of Business 3 (2) : 179- 201

(2008) Melewar, TC., Lim, L. and Chou, MW., Do you know y? Mobile Internet and thumb generation, International Journal of Technology Marketing 3 (2)

(2008) Roslin, RM. and Melewar, TC., Hypermarkets and the small retailers in Malaysia: Exploring retailers' competitive abilities, Journal of Asia-Pacific Business 9 (4) : 329- 343

(2008) Melewar, TC., Mackay, C., Small, J., Argyriou, E. and Lim, L., International corporate branding: a communication and corporate image case study, World Journal of Business and Management 2 (1)

(2008) Melewar, TC., Na, KJ., Holland, R., Shackleton, J. and Hwang, YY., The effect of evaluation criteria on design attributes and brand equity in the product evaluation process, Journal of Brand Management 16 (3) : 195- 212

(2008) Melewar, TC., Mui, H., Gupta, S. and Knight, J., The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: a case study, Marketing Intelligence and Planning 26 (4) : 405- 415

(2007) Bridges, K., Melewar, TC. and Otubanjo, BO., "Geiz-ist-geil" strategy: a three-company study, Management Decision 45 (6) : 1023- 1037

(2007) Melewar, TC. and Small, J., Contemporary thinking, topics and trends in international branding - Part 1 - Guest Editorial, International Marketing Review 24 (3) : 249- 251

(2007) Small, J. and Melewar, TC., Contemporary thinking, topics and trends in International branding - Part II - Guest Editorial, International Marketing Review 24 (4) : 381- 383

(2007) Powell, S., Balmer, J. and Melewar, TC., Corporate marketing and the branding of the organisation, Journal of Brand Management 15 (1) : 1- 3

(2007) Melewar, TC., Balabanis, G. and Mueller, R., In-group and out-group orientations and their relation to formation of country-of-origin image stereotypes, International Journal of Business and Globalization 1 (3) : 328- 344

(2007) Otubanjo, BO. and Melewar, TC., Understanding the meaning of corporate identity: a conceptual and semiological approach, Corporate Communications: an international journal 12 (4) : 414- 432

(2006) Karaosmanoglu, E. and Melewar, TC., Corporate communications, identity and image: A research agenda, Journal of Brand Management 14 (1-2) : 196- 206 Download publication

(2006) Melewar, TC. and Karaosmanoglu, E., Editorial: Corporate branding, identity and communications: a contemporary perspective, Journal of Brand Management 14 (1-2) : 1- 4 Download publication

(2006) MELEWAR., Argyriou, Evmorfia. and Kitchen, Philip J.., The relationship between corporate websites and brand equity: A conceptual framework and research agenda, International Journal of Market Research 48 (5) : 575- 599

(2006) Melewar, TC., Badal, E. and Small, J., Danone branding strategy in China, Journal of Brand Management 13 (6) : 407- 417 Download publication

(2006) Melewar, TC. and Karaosmanoglu, E., Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives, European Journal of Marketing 40 (7/8) : 846- 869

(2006) Melewar, TC. and Pike, W., The demise of independent wine production in France: a marketing challemge?, International Journal of Wine Marketing 18 (3) : 183- 203

(2006) Melewar, TC., Bassett, K. and Simes, C., The role of communication and visual identity in modern organisations, Corporate Communications: an international journal 11 (2) : 138- 147

(2005) Melewar, TC., Hussey, G. and Srivoravilai, N., Corporate visual identity: The re-branding of France Télécom, Journal of Brand Management 12 (5) : 379- 394 Download publication

(2005) Argyriou, E., Melewar, TC. and Meadows, M., A relationship marketing perspective in electronic banking: evidence from Greece, Journal of Euromarketing 15 (1) : 47- 73

(2005) Melewar, TC., Karaosmanoglu, E. and Paterson, D., Corporate identity: concept, components and contribution, Journal of General Management 31 (1) : 59- 81

(2005) Tucker, L. and Melewar, TC., Corporate reputation and crisis management: The threat and manageability of anti-corporatism, Corporate Reputation Review 7 (4) : 377- 387 Download publication

(2005) Melewar, TC. and Akel, S., The role of corporate identity in the higher education sector: a case study, Corporate Communications: An International Journal 10 (1) : 41- 57

(2004) Melewar, TC., Meadows, M., Zheng, W. and Rickards, R., The influence of culture on brand building in the Chinese market: A brief insight, Journal of Brand Management 11 (6) : 449- 461 Download publication

(2004) Melewar, TC. and Vemmervik, C., International advertising strategy: a review, reassessment and recommendation, Management Decisions 42 (7) : 863- 881

(2004) Melewar, TC. and Roslin, RM., Linking practices reflective of Asian values and relationship marketing in the grocery distribution channels in Malaysia, International Journal of Retail and Distribution Management incorporating Retail Insights 32 (1) : 33- 44

(2004) Melewar, TC. and Sambrook, L., The importance of brand power: a review of the European car market, European Business Journal 16 (4) : 167- 177

(2003) Melewar, TC. and Walker, C., Global corporate brand building: guidelines and case studies, Journal of Brand Management 11 (2) : 157- 170 Download publication

(2003) Melewar, TC. and Osborne, L., Can Swiss multinational corporations be considered as truly global firms: a brief insight, European Business Journal 15 (1) : 24- 34

(2003) Melewar, TC., Determinants of the corporate identity construct: A review of the literature, Journal of Marketing Communications 9 (4) : 195- 220

(2003) Melewar, TC. and Mott, A., Is the French model of capitalism becoming more like the Anglo-Saxon model, Journal of General Management 28 (4) : 47- 63

(2003) Melewar, TC. and Crawford, G., The importance of impulse purchasing behaviour in the international airport retail environment, Journal of Consumer Behaviour 3 (1) : 85- 98

(2003) Melewar, TC. and Smith, N., The Internet revolution: some global marketing implications, Marketing Intelligence and Planning 21 (6) : 363- 369

(2002) Melewar, TC. and Jenkins, E., Defining the corporate identity construct, Corporate Reputation Review 5 (1) : 76- 90 Download publication

(2002) Melewar, TC. and Bains, N., Industry in transition: Corporate identity on hold?, International Journal of Bank Marketing 20 (2-3) : 57- 66

(2002) Melewar, TC. and Navaleker, A., Leveraging corporate identity in the digital age, Marketing Intelligence and Planning 20 (2) : 96- 103

(2002) Fletcher, R. and Melewar, TC., The complexities of communicating to customers in emerging markets, Journal of Communication Management 6 (1) : 9- 23

(2002) Balabanis, G., Mueller, R. and Melewar, TC., The human values' lenses of country of origin images, International Marketing Review 19 (6) : 582- 610

(2002) Melewar, TC. and Stead, C., The impact of information technology on global marketing strategies, Journal of General Management 27 (4) : 15- 26

(2002) Balabanis, G., Mueller, R. and Melewar, TC., The Relationship between consumer ethnocentrism and ruman values, Journal of Global Marketing 15 (3-4) : 7- 37

(2001) Melewar, TC. and Wooldridge, AR., The dynamics of corporate identity: A review of a process model, Search in this title: Journal cover: Journal of Communication Management Journal of Communication Management 5 (4) : 327- 340

(2001) Melewar, TC., Meadows, M. and Saunders, J., Corporate visual identity strategies: An empirical study of UK MNEs with subsidiaries in Malaysia, Global Focus 13 (2) : 157- 172

(2001) Melewar, TC. and Storrie, T., Corporate identity in the service sector, Public Relations Quarterly 46 (2) : 20- 26

(2001) Melewar, TC., Hunt, C. and Bridgewater, S., Business-to-Business relationship marketing: An Internet and international perspective, The Marketing Review 2 (2) : 169- 185

(2001) Balabanis, G., Diamantopoulos, A., Mueller, RD. and Melewar, TC., The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies, Journal of International Business Studies 32 (1) : 157- 175

(2001) Melewar, T., Saunders, J. and Balmer, JMT., Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia, European Journal of Marketing 35 (3/4) : 414- 427

(2001) Melewar, TC., Measuring visual identity: a multi-construct study, Corporate Communications: an international journal 6 (1) : 36- 42

(2001) Mohd Roslin, R. and Melewar, TC., Supplier-retailer relationships in grocery distribution in Malaysia: Indications of dominance, conflict, and cooperation, Journal of Asia-Pacific Business 3 (2) : 5- 36

(2000) Balabanis, G., Turnbull, S. and Melewar, TC., International advertising strategies of multinational enterprises in the Middle East, International Journal of Advertising 19 (4) : 529- 548

(2000) Melewar, TC., Saunders, J. and Balmer, JMT., The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia, Corporate Reputation Review 3 (3) : 194- 200 Download publication

(2000) Roslin, RM. and Melewar, TC., Discovering Relational Bonds in Channel Relationships: A Case Study of Malaysia, Journal of Global Marketing 14 (3) : 49- 76

(2000) Melewar, TC. and Saunders, J., Global corporate visual identity systems: using an extended marketing mix, European Journal of Marketing 34 (5/6) : 538- 550

(2000) Melewar, TC. and Harrold, J., The role of corporate identity in merger and acquisition activity, Journal of General Management 26 (2) : 17- 31

(1999) Melewar, TC. and Saunders, J., International corporate visual identity: Standardization or localization?, Journal of International Business Studies 30 (3) : 583- 598

(1998) Melewar, TC. and Saunders, J., Global corporate visual identity systems: Standardization, control and benefits, International Marketing Review 15 (4) : 291- 308

Conference Papers

(2010) Ismail, AR. and Melewar, TC., A structural model to examine the antecedents and consequences of customer with experiential brands, 6th Thought Leaders International Conference on Brand Management Download publication

(2009) Ismail, AR., Melewar, TC. and Lim, L., A netnography study on branded customer experience: Evidence from the Red Sea, 2009 European Applied Business Research Conference (EABR'09) Download publication

(2008) Dinnie, K. and Melewar, TC., Mediterranean nation branding: a three-country case study, 1st Annual EuroMed Conference of the EuroMed-Academy-of-Business, EUROPEAN AND MEDITERRANEAN TRENDS AND CHALLENGES IN THE 21ST CENTURY 693- 696

(2008) Asaad, Y., Cohen, G. and Melewar, TC., Antecedents and consequences of market orientation in universities: Literature review and conceptual framework, Academy of Marketing Conference Download publication

(2008) Ismail, AR., Melewar, TC. and Lim, L., Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization, Academy of Marketing Annual Conference Download publication

(2008) Holland, R., Holt, C., Ariyatum, B. and Melewar, TC., Corporate identity and corporate branding: a case for integrating design, International Conference of the Academy of Marketing Science (AMS)

(2008) Ismail, AR. and Melewar, TC., The role of customer experience in building brand loyalty within the service context, 13th International Conference on Corporate and Marketing Communications Download publication

(2005) Melewar, TC. and Karaosmanoglu, E., The interface between corporate identity and image, 4th Corporate Identity/Association Research Group, Proceedings of the 4th Corporate Identity/Association Research Group

(2005) Melewar, TC. and Small, J., Consumer ethnocentrism: A review of literature and research propositions, 2005 Academy of Marketing Conference (AM2005), Proceedings of the 2005 Academy of Marketing Conference 145- 145

(2005) Melewar, TC., Argyriou, E. and Arnott, D., The effects of flow on consumer attitudes and behaviour towards websites: A conceptual framework and research agenda, 2005 Academy of Marketing Conference (AM2005), Proceedings of the 2005 Academy of Marketing Conference (AM2005) 175- 175

(2004) Melewar, TC. and Argyriou, E., The relationship between web-advertising and brand equity, 2004 Academy of Marketing Conference, Virtue in Marketing: Proceedings of the 2004 Academy of Marketing Conference

(2004) Melewar, TC. and Srivoravilai, N., The relationship between organisational reputation, legitimacy and support: A research agenda, 4th Annual Conference of the European Academy of Management (EURAM 2004), Proceedings of the 4th Annual Conference of the European Academy of Management (EURAM 2004)

(2003) Melewar, TC. and Srivoravilai, N., Corporate reputation measurement: A review of literature, 2003 Academy of Marketing Conference, History of the Next Decade: Proceedings of the 2003 Academy of Marketing Conference 42-

(2003) Melewar, TC. and Patterson, D., Towards a better understanding of corporate identity: An exploratory study, 1st Conference on Business, Economics, Management and Marketing, Proceedings of the 1st Conference on Business, Economics, Management and Marketing 181- 183

(2003) Melewar, TC. and Karaosmanoglu, E., The role of corporate communication in corporate image formation: A communication framework and research agenda, 7th International Conference on Corporate Reputation, Identity and Competitiveness, Proceedings of the 7th International Conference on Corporate Reputation, Identity and Competitiveness

(2003) Melewar, TC. and Karaosmanoglu, E., The role of corporate communication and corporate identity/corporate image interface: A communication framework and research agenda, 32nd European Marketing Academy Conference, Proceedings of the 32nd European Marketing Academy Conference

(2003) Melewar, TC. and Patterson, D., Corporate identity: An exploratory study of the communication, design and culture subconstructs, 3rd European Academy of Management Conference, Proceedings of the 7th International Conference on Corporate and Marketing Communications

Book Chapters

(2004) Melewar, TC. and Chan, F., Corporate identity: Some research hypotheses. In: Academy of World Business, Marketing and Management Development Conference Proceedings. Queensland, Australia : University of Southern Queensland (1)

(2004) Melewar, TC. and Karaosmanoglu, E., Linking corporate communication and corporate image constructs: A review of literature and research hypotheses. In: Melewar, TC. ed. Expanding the role of Corporate and Marketing Communications in the New Business Landscape: Proceedings of the 9th International Corporate and Marketing Communications Conference. Warwick : University of Warwick 170- 171

(2004) Melewar, TC. and Argyriou, E., The relationship between brand websites and brand equity: A literature review and conceptual framework. In: Melewar, TC. ed. Expanding the role of Corporate and Marketing Communications in the New Business Landscape: Proceedings of the 9th International Corporate and Marketing Communications Conference. Warwick : University of Warwick 27- 28

(2002) Melewar, TC., Integrated approach to corporate image management in multinational enterprises (MNEs). In: De Pelsmacker, P. ed. Corporate and Marketing Communications in the New Millenium: Proceedings of the 7th Annual conference [held at] Universiteit Antwerpen Management School. Antwerp : Universiteit Antwerpen Management School 181- 183

(2002) Melewar, TC., Understanding the corporate identity construct: A research agenda. In: De Pelsmacker, P. ed. Corporate and Marketing Communications in the New Millenium: Proceedings of the 7th Annual Conference [held at] Universiteit Antwerpen Management School. Antwerp : Universiteit Antwerpen Management School 177- 180

Books

(2012) Melewar, TC. and Gupta, S., Strategic International Marketing. Palgrave MacMillan

(2008) Melewar, TC. and Karaosmanoğlu, E., Contemporary thoughts on corporate branding and corporate identity management. Palgrave MacMillan

(2008) Melewar, TC., Facets of Corporate Identity, Communication and Reputation. Taylor & Francis

(2004) Melewar, TC., Expanding the role of corporate and marketing communications in the new business landscape.