Current Research
Faculty members of the Centre for Research in Marketing are engaged in a wide variety of cutting edge research projects, a few of which are detailed here:
Business of Sports
Project Leader: Professor S.A. Greyser
Business School Brands and Identity:
Project Leader: Professor J.M.T. Balmer, Dr. Dorothy Yen
Business-to-Business Branding:
Project Leader: Dr S. Gupta
Corporate Brands, Corporate Identity,
Multiple Projects Leaders: Professor T.C. Melewar and Professor J.M.T. Balmer, Dr SFS Alwi
Corporate Heritage Brands and Corporate Heritage Identities:
Project Leader: Professor John M.T. Balmer
Corporate Marketing/Corporate Ethical Marketing:
Project Leader: Professor John M.T. Balmer
Design and Marketing
Project Leader: Professor T.C. Melewar
Emerging market multinationals, their internationalisation and branding strategiesRejuvenating the mature SME: The assimilation of graduate professional staff
Project Leaders: Dr. Martyn Pitt and Dr.Geraldine Cohen
Employer Branding and Multi Cultural Talent Management in Global Companies
Project Leader: Dr. Geraldine Cohen in conjunction with the 'Branding for Talent' company
Guanxi and Anglo-Sino business-to-business relationships
Project Leader: Dr. Dorothy Yen
Identity based views of the corporation/firm
Project Leader: Professor John M.T. Balmer
Internal Corporate Branding:
Project Leader: Dr SFS Alwi
International Marketing:
Project Leader: Professor T.C. Melewar, Dr S Gupta
Islamic Financial Services Corporate Brands
Project Leader: Dr SFS Alwi
Knowledge Transfer Partnerships (KTP) – Achievements and challenges for ICT Off-Shoring: Developed Countries Perspectives' vs. and Developing Perspectives
Project Leader: Dr. Maged Ali
Marketing and Sustainability
Project Leader: Mrs Christina Scandelius
Monarchies as Corporate Brands: Insights from the British Crown
Project Leader: Professor John M.T. Balmer
Religion, Marketing and Identity
Professor T.C. Melewar
SMEs and other Stakeholders
Project Leaders: Dr. Martyn Pitt and Dr.Geraldine Cohen
Visual Identity and Identification:
Project Leader: Professor T.C. Melewar
