Business Analytics and Marketing | Brunel Business School

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Why study Business Analytics and Marketing at Brunel?

Business analytics and marketing shape how organisations understand markets, customers and digital behaviour. Our programmes combine data analysis, marketing insight and hands-on use of AI tools to create an engaging learning experience. You’ll develop practical skills, work with real cases and gain confidence in using technology for decision-making. This approach prepares you for data-driven roles across today’s digital business landscape.

Undergraduate courses

Develop analytical skills and marketing insight through degrees using real data, digital platforms and AI-enabled tools

Postgraduate courses

Strengthen your expertise in analytics, digital strategy and consumer insight with advanced methods and AI-driven applications

The Brunel MBA

Choose from three pathways on this year-long intensive programme to develop your specific interests and progress in your career

Research and PhD programmes

Explore research in data analytics, digital behaviour and marketing innovation supported by active, internationally recognised scholars
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Getting ready for your future

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Undergraduate placement year

Undergraduate placement year

Gain real-world experience at a leading company while you study
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Postgraduate work placements

Postgraduate work placements

We were one of the first business schools in the UK to introduce placements for Master's students - see how we can help boost your career
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Your future career

Your future career

Our graduates report 12% higher salaries than graduates nationally
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Meet our global alumni network

Meet our global alumni network

Reconnect, network and keep updated on the latest alumni opportunities

Discover more about Business Anlaytics and Marketing

Why study at Brunel Business School?

Become part of our Association to Advance Collegiate Schools of Business (AACSB) accredited business school

Accreditations and exemptions

Our accredited degrees give you exemptions from professional exams

Staff profiles

Learn from experts in analytics, digital marketing and AI applications who combine research strength with practical experience

Student experiences

Discover stories from our business school community about student life, placements, and career journeys post-graduation

Connect with us 

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Register for a spot at one of our upcoming open days

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News

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Ranked 5th in London for Business Studies - National Student Survey 2025

Study at Brunel Ranked 5th in London for Business Studies - National Student Survey 2025