A vibrant, collegial, and international group of scholars (including both faculty and PhD students) engaged in leading-edge marketing research and scholarship. The group’s research activities seeks to meaningfully advance theory, practice, and also inform research-informed marketing teaching in the business school. All marketing faculty are research-active and publish in leading academic journals.
Over the last two decades the group has built up an international reputation for its scholarship apropos corporate brands, corporate identity, and corporate marketing. In addition, the research group are engaged in pioneering scholarship apropos a diverse range of marketing topics including consumer acculturation and culture, CSR communications, corporate heritage, digital marketing, marketing/PR history, marketplace cultures, and social media etc.
The ultimate heritage brand: the British Monarchy