A vibrant, collegial, and international group of scholars (including both faculty and PhD students) engaged in leading-edge marketing research and scholarship. The group’s research activities seeks to meaningfully advance theory, practice, and also inform research-informed marketing teaching in the business school. All marketing faculty are research-active and publish in leading academic journals.
Over the last two decades the group has built up an international reputation for its scholarship apropos corporate brands, corporate identity, and corporate marketing. In addition, the research group are engaged in pioneering scholarship apropos a diverse range of marketing topics including consumer acculturation and culture, CSR communications, corporate heritage, digital marketing, marketing/PR history, marketplace cultures, and social media etc.
PortForward: Towards a green and sustainable ecosystem for the EU Port of the Future
Developing a Process Model of Corporate Hubris
'Placing' the Experiences of White Working Class Men in Elementary Occupations
Integrating Highly-Qualified Migrants
Knowledge Exchange Processes in Multicultural Teams
The role of planned and improvisational knowledge implementation processes in teams
Country Report Germany: The state of diversity policies in Germany
Educational Intervention To Improve Uptake Of Hepatitis B And C Testing In South East Asians
Minimising disasters - can supply chain management help?
The ultimate heritage brand: the British Monarchy
Exploratory Study ICT-enabled innovation in social services in the EU
OASIS - Openly Accessible Services and Interacting Society
SHEQuIP - Sudan Higher Education Quality Improvement Project
Innovation at work: Psychological well-being, processes and outcomes
LiveCity - Live Video-to-Video Supporting Interactive City Infrastructure
Daiwa Foundation sponsored project with Tokyo University
BIOPOOL: Services associated to digitalised contents of tissues in biobanks across Europe
ACCA / ESRC Business Case for Diversity
Enhancing Doctoral Supervision and Quality
SMPs' role in the internationalisation efforts of UK SMEs
Patent use, Technology Licensing and IP management in UK firms