Dr Christina Ferreira (PhD: Royal Holloway College, University of London) and Dr Jessica Chelekis (PhD: Indiana University, USA) – newly appointed faculty members of the marketing and corporate brand research group – celebrated their membership of the research group by delivering their innaugural research addresses to the group’s faculty and doctoral student membership.
Dr Ferreira‘s presentation focussed on her recent published output which looked, among others, on materiality in consumer consumption practices.
Dr Chelekis who specialises in sustainability and global value chains, explained her anthropological approach apropos marketing research and made reference to her field work undertaken in Brazil.
The delivery of innaugual presentations is a long-standing tradition of the marketing and corporate brand research group. Professor John MT Balmer (Director of the Marketing and Corporate Brand Research Group) organised the event and, on behalf of the group, congratulated Drs Chelekis and Ferreira on joining the faculty and thanked them for their insightful presentations. He also noted how they both had research interests in South America and explained this would furner burnish the international credential of the research group.