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PhD Student Workshop for Marketing and Corporate Brand Research Group Students

The Marketing and Corporate Brand Research Group hosted a workshop for the doctoral students linked to the group, on November 15th 2017.

Seven doctoral students at various stages of their studies attended the morning PhD workshop which focussed on two themes:

  1. Preparing for the Viva Voce Examination
  2. Developing a Publications Portfolio

Speaking to the first theme, Dr Geraldine Cohen drew on her many years’ experience as an external PhD examiner and PhD examination board chair to explain the importance, nature, and problems/opportunites vis-a-vis the PhD viva and advised on how to prepare for the examination. 

The second presentation was delivered by Dr Christina Ferreira, who reflected on her recent experience as a young academic apropos the importance of developing a publications portfolio in terms of first academic appointments and scholarly development.

Dr Ana Canhoto, Dr Weifeng Chen and Professor John MT Balmer also made contributions to the above themes.

As part of the workshop, final-year PhD student, Natthida Jareankieatbovor gave a presentation of her research findings, and these were commented upon by marketing faculty.

The PhD workshop was organised by Professor John MT Balmer (Director of the Marketing and Corporate Brand Research Group), and was part of a programme of activities to support the research culture in the group and to support the development of its doctoral students and early career researchers.