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The 20th ICIG symposium: Professor Balmer celebrates an important milestone

Professor John MT Balmer (Director of the Marketing and Corporate Brand Research Group) will celebrate an important milestone of the International Corporate Identity Group (ICIG) which he established in 1994 and which has held a conference in most years since then in that the 20th Symposium will be held in June 2018 and will be hosted by Dr Klement Podnar in Slovenia. He noted: "The 20th Symposium represents an important milestone not only for the ICIG but also for the corporate marketing territory. The ICIG has always been at the forefront of cutting edge research and scholarship in the territory and has been hugely influential in publishing special editions and books on the territory." Attendance to the symposium is by invitation. Click here for the call for papers.