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Vice-Chancellor's Prize for Doctoral Research awarded to marketing student Dr. Anisah Hambali

Dr. Anisah Hambali, a former PhD student from the Marketing and Corporate Brand Research Group, at Brunel Busines School, Brunel University London, has been awarded the Vice-Chancellor’s Prize for Doctoral Research during the recent  2017 Winter Graduation held in Westminster, London.  The title of her thesis is, “Introducing Celebrity Corporate Brand: Moving Beyond Endorsement and Exploring its Effect on Corporate Brand Enhancement.”

Supervised by Dr. Sharifah Alwi and Professor John M.T. Balmer, Dr. Hambali is a worthy receipt of this prestigious accolade not only because of the cutting-edge focus of her thesis, but also the quality and rigour of the study. She has also been a very active PhD member of the Marketing and Corporate Brand Research Group and won the college’s 3-Minutes Thesis Competition in 2016 and represented the college in the final round. In 2013, she was awarded with the Conference Fund Prize by the Academy of Marketing.

Dr. Hambali is persuing an academic career and has been appointed as Assistant Professor in Brand Management and Marketing in Sultan Qaboos University, Oman. She takes up this faculty appointment in January 2018.

Commenting on her award, Dr Hambali said:

“The award of the Vice Chancellor’s prize is a terrific honour and is the cherry on the cake having completed my PhD on celebrity corporate brand endorsement. I came to Brunel because of its international reputation in corporate branding and to work with Dr Sharifah Alwi and Professor John Balmer who are known authorities in the field”.

Congratulations to Dr. Anisah Hambali.