This intermediate CIM qualification provides insight into what influences customer behaviour, helping you to devise effective integrated marketing strategies.
You can study the CIM Certificate in Professional Marketing (Level 4) at Brunel Business School where you will only be required to pass the Digital Marketing module. This is because the content from your Marketing degree course already covers the content in the mandotary CIM modules, Marketing, and Integrated Communications.
Digital Marketing module
This module relates to the importance of the ever-evolving digital landscape in marketing and will help you develop your digital marketing skills. We will study the nature of the challenges and opportunities within the digital environment and exlore the skills and tools needed to support and enhance marketing activities. We will also look at the monitoring and measurement of efficacy and performance through analytics. From this data, future successful campaigns and projects can be built.
Digital Marketing is taught in a small group via a 4-day workshop that will run in November 2018. All efforts are made to help you make a significant start on your assignment during the workshop. Attending the workshop in its entirety is compulsory.
Brunel Business School offers strong personal support with the assignment due to the professional nature of the qualification. We'll give you all the help you need to stay on track and hit the CIM standard.
Workshop provisional dates: 5th to 8th November 2018 (TBC)
The module will be assessed through coursework. The submission deadline is scheduled for end of March 2019 (Exact date TBC)
Fees quoted are highly subsidised by Brunel Business School (BBS) and are well below those charged by external CIM training centres.
At the discretion of the Head of School, undergraduates will be given a £300 discount, bringing the fees down to £550.
This fee amount covers:
CIM student membership for one year
CIM assessment fee*
Individual support for the assignment until submission
*Fees are based on successful completion of the qualification at first attempt; the price doesn't include the fee for any resits you may need.
How do I secure my place?
Brunel Business School is committed to high levels of teaching so the workshop is kept to a small group; it's therefore a good idea to register early and secure your place. The course going ahead is subject to a minimum number of registrations being reached.
For more information contact Sabina Mirza, our Accreditation Coordinator