Human Centred Research
Human Centred Research Cluster will be underpinned by the international research on Human Centred Design, which is an approach that integrates multidisciplinary expertise towards enhancing human well-being and empowering people. It leads to products, systems and services which are physically, perceptually, cognitively and emotionally intuitive. Human Centred Design involves techniques which communicate, interact, empathise and stimulate the people involved, obtaining an understanding of their needs, desires and experiences which often transcends that which the people themselves actually knew and realised.
Since 2007 the Human Centred Design Institute (HCDI) of Brunel University has developed an international reputation for research excellence, and is the largest research organisation of its type in Europe, encompassing all aspects from the psychological and sociological to the technological. The new research cluster will initially consist of the migration of the previous HCDI team into the new college structure. The aim of the cluster is to act as a focal point for Human Centred Design (HCD) and other human centred research at Brunel University. Specific existing and well tested areas of activity include:
Augmented Cognition: the design and evaluation of cognitive technologies which act in partnership with humans, aiding or improving human performance.
Branding, Design Strategy and Innovation: tools for creating and developing brands through design as a total sensory experience, and management strategies for adding value through design.
Ergonomics and Human Factors: designing products, systems and services based on human capabilities and limitations.
Human Centred Design Process: developing human centred design practice and process through collaboration with a range of businesses and consultancies.
Inclusive Design: approaches and methods for designing products, systems and services which empower people.
Information Architecture: methods for designing products, systems and services which help people to understand and interact with complex data.
- Perception Enhancement: methods for designing products, systems and services which aid the perception of key environmental stimuli for purposes of interaction and sensory branding.
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This centre is a part of the College of Engineering, Design and Physical Sciences.