Business and Management (Marketing) BSc

Placement Offered This course has a Placement Year option.

  • Overview
  • Course Content
  • Special Features
  • Teaching & Assessment
  • Employability
  • Fees
  • Entry Criteria
Business School of the Year 2003

Brunel Business School has won the Times Higher Education Awards Business School of the Year 2013

About the Course

Brunel's Business and Management degree will equip you with a broad knowledge and appreciation of business and management as well as the analytical, technical and interpersonal skills required to understand, analyse and address the problems that today’s companies face. The Marketing pathway develops a more in depth understanding of the marketing functions. It also offers the chance to explore the fundamental principles and practices of other major aspects of modern day marketing, such as market research, database marketing, exporting and the marketing of not-for-profit services.

  • Theories and principles of marketing communications and how they are translated into operational practice
  • Theories of consumer behaviour and the practical implications of marketing management
  • Taught by tutors with extensive managerial and consulting experience in industrial and commercial settings
  • Management study that offers a broad range of career options
  • A year’s work placement in year 3 (for those who undertake placement)

Compulsory business modules in this pathway offer you a range of skills in business and management (see Course Content), whilst compulsory specialist subjects include Marketing Communications, Strategic Marketing, Consumer Behaviour, Marketing Channels, and International Marketing.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Brunel University London has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

You will also learn valuable technical skills along the way: numerical methods and statistical software packages such as SPSS and EXCEL without the need for A level maths or the overseas equivalent.

Experience Brunel Business School Booklet Experience Brunel Business School Booklet 2014

Aims

  • You will learn about the world of business and management and develop the skills to get a good job when you graduate.
  • You will enhance your ability to communicate your ideas and to take responsibility for your learning.
  • The marketing pathway will equip you with transferrable intellectual vocational and interpersonal skills towards a broad range of marketing and advertising roles.

Also available as 4 year ordinary degree, see BSc Business and Management (Marketing) with Placement Year.

Enquiries

Admissions and Course Enquiries
Web:
Admissions Enquiries Information
Tel (before application): +44 (0)1895 265599 (Course Enquiries)
Tel (after application): +44 (0)1895 265265 (Admissions Office)
Contact Admissions or Course Enquiries Online

Related Courses

Course Content

The BSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

 

Level 1

Compulsory

Introduction to Management Enquiry

Managing Information with Technology

Organisational Behaviour and Analysis

Introduction to Accounting

International Business Environment

Principles and Practice of Marketing

 

Level 2

Compulsory

Database and Customer Relationship Management

Marketing Communications

Critical Perspectives in Management

Consumer Behaviour

Marketing Research

Marketing Channels and Logistics

 

Level 3

Compulsory

International Marketing

Strategic Marketing

Issues and Controversies in Marketing Project

Optional

Entrepreneurship and Small Business Ventures

Internet Marketing

Business Ethics, Environmental Sustainability and Governance

Brand Management

Read more about the structure of undergraduate degrees at Brunel and what you will learn on the course.

Business School of the Year 2003

Brunel Business School has won the Times Higher Education Awards Business School of the Year 2013

Special Features

  • Management study that offers a wide choice of job opportunities after graduation.
  • Includes a module on Management Enquiry to help you adapt to university study  through active learning sessions on topics such as working in  groups, report writing and time management.
  • Employability focused initiatives through the Business School’s unique Business Life Employability Programme (see Employability).
  • Student Pastoral Care that goes beyond the assignment of a personal tutor, to offer continuous help and assistance on non-academic and social issues.
  • High quality teaching from lecturers with 'hands-on' experience in consultancy and training.
  • Tutors that are active researchers in one of the School’s six centres of business research and bring up-to-the minute findings to the course content.
  • Brunel graduates enjoy the 13th highest graduate starting salaries in the UK.
For those who undertake a work placement
  • A year’s paid work placement
  • The opportunity to gain paid professional experience working in prominent companies or organisations. These are high-quality placements with graduate-like responsibilities. Many students get offered full-time graduate posts at the companies where they carried out their work placements.


Accreditation

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Brunel University London has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Accreditation attests to the relevance and rigour of our curriculum. Equally importantly, it also means our graduates are exempt from having to take a number of the examinations needed to qualify as an accountant or a chartered marketer.

The following professional bodies accredit our Business and Management degree programmes.

See details of the accreditations and exemptions.

Teaching and Learning

Staff expertise

Many of our lecturers:

  • Are internationally or nationally recognised for their innovative work and research;
  • Work as consultants for major companies worldwide;
  • Have practical and personal experience in business/have run their own companies.

Lectures

These provide a broad overview of key concepts and ideas. They provide a framework from which to carry out more in-depth study. For each module there will be one lecture per week.

Seminars

Small seminar groups allow students to make individual contributions. You will undertake in-depth analysis of issues as you exchange and explore ideas with other students.

Workshops

Workshops in the Business School labs give students the opportunity to obtain valuable hands-on experience of industry software, computing equipment, business design and multi-media packages.

One-to-one Sessions with tutors

In your first year you will be assigned a personal tutor who will be available to help with academic or personal issues. In your second year this support will be continued through the Business School’s Pastoral Care programme – BBS Student Support – a team of specially chosen personal tutors who are available throughout the working week. Additionally, if you choose a four-year sandwich course, you will also be allocated an industrial tutor who will provide support during your work placement. In your final year you will receive one‑to‑one supervision for your major project.

Availability of tutors

Academic staff must be available for a number of hours each week for students who need to get advice. Their availability will be displayed on their office doors so that students can make an appointment or drop by to see them if they have any concerns about their studies.

Web-learning and support

eLearning and knowledge management are now standard ways in which companies communicate with their employees. Students will be expected to participate in email discussion groups and engage with online material using the university’s web‑based learning facility, u-Link.

Other

There will be email discussion groups, research talks on key management issues and presentations by outside speakers. Throughout the course, you will also be expected to undertake group work and individual projects and presentations.

Assessment

Each subject is assessed either by a combination of continuous appraisal and examination or by coursework or examination alone. As a rough guide, the split is approximately 50:50 exam to coursework but the exact ratio varies depending on the modules you select. Your results from Level 1 do not count towards your final degree classification, but you have to pass the first year to continue with the degree. Level 2 is worth a third of your final mark and Level 3 the rest. In your final year you will undertake an assessed project of around 8,000 words worth a third of your Level 3 marks.

Employability

Business and Management (Marketing) graduates have a range of career opportunities although many of them are interested in Marketing Executive and PR Executive roles. Others seek careers in sales and recruitment. Graduates who have developed their social media and internet marketing skills have further opportunities open to them in the field of digital marketing.

On average 72.5% of our graduates were working or combining work with further study six months after graduating. This figure was substantially higher for students who opted for the Placement option as part of their course (4 year thick sandwich).

In 2010/11 Business and Management (Marketing) graduates were employed in the following positions:

  • HR Assistant
  • Marketing Associate
  • Account Executive
  • Online Marketing Coordinator
  • Personal Banker
  • Business Development Executive
  • Marketing Assistant
  • Graduate Marketing Executive
  • Trade Development Manager
  • Buyer
  • HR Consultant
  • Brand Partnership Intern

Read more about Business and Management Marketing.

Business Life

Business Life is a unique employability programme offered free of charge to all of our students alongside their academic study. It was conceived, developed and is delivered in association with leading employers from business, industry and the public sector. The programme begins the moment you join us and lasts throughout your degree. By the time you graduate you will have an impressive portfolio of work experience, certificates, industry contacts and skills.

The programme offers:

  • High quality personal, technology, language and business skill training courses and workshops.
  • Career development and planning services, including mentoring, industry taster sessions and guest speaker series.
  • Sector leading work experience programme covering placements, volunteering, internships and vacation work.
  • Help with marketing your capabilities, through networking events, CV development, employer exhibitions and student showcases.
  • Lifelong continuous professional development, including short courses and Masters programmes at preferential rates.

As part of the Business Life Employability Programme you will be invited to participate in events and training that will help you obtain job-ready skills, recognised certificates and to build up valuable examples of your work that will give you a real employability advantage.

Read more about employability.

Professional Development Centre (PDC)

Brunel’s award-winning Professional Development Centre (PDC) is your one-stop-shop when it comes to employment and career planning and is based at the heart of the university on the first floor of the Bannerman Centre. Business School students are supported by dedicated Placement Officers and Careers Consultants that work with you from the day you start until two years after you graduate.

Within the PDC is the Job Shop, which is visited by most students on arrival at the University. The Job Shop helps students find temporary or part-time work whilst studying for their degree which enables you to develop the transferable skills sought after by employers.

The Work Placement Year

One of Brunel’s most distinctive features is a commitment to include periods of work experience within ‘sandwich’ degrees – degree study that includes a year’s paid work placement as part of the course. Four-year sandwich degrees help students to develop the practical knowledge and skills required to succeed in the competitive graduate job market.

Placements are on offer at different sized organisations across the public and private sector, providing the opportunity to choose the type of experience most suited to you.

In addition to providing a valuable opportunity to put what you have learnt in your degree into practice and to earn some much appreciated money, students find their work placement experience significantly enhances their employability when they come to graduate. In fact many students are offered employment with their work placement company upon graduation.

How the Placement Scheme Works

Students undertaking a work placement spend at least 44 weeks in an organisation working for a particular department, performing a role relevant to their studies. Work placements are carried out at the end of a student’s second year at Brunel.

Whilst a student is out on placement, an academic member of Brunel Business School keeps in touch and all placement students and their employers are invited to attend a tutorial day at Brunel. Most work placements are organised with companies based in the UK, but where a student has contacts overseas, it is possible to organise a placement outside the UK, subject to certain conditions being met.

Features

  • A sandwich placement is totally different from the kind of work experience you may have had whilst at school
  • A work placement is a proper job with a proper organisation – quite often the organisation is a household name
  • Work placement students earn proper salaries: currently students are generally being paid between £13,000 and £17,000 per annum, depending on the market sector and location – some have been known to earn considerably more than this

Employers of placement students from Brunel include:

IBM, Adidas, Lloyds TSB, British Airways, Orange, Microsoft, Warner Bros, Morgan Stanley, Air France, Walt Disney, PricewaterhouseCoopers, United Biscuits, Nissan.Read about work placements.

Destinations of Leavers from Higher Education (DLHE) survey

Business and Management (Marketing) graduates have a range of career opportunities although many of them are interested in Marketing Executive and PR Executive roles. Others seek careers in sales and recruitment. Graduates who have developed their social media and internet marketing skills have further opportunities open to them in the field of digital marketing.

In 2013/14, six months after graduating:

Read more about graduate destinations for this subject area

At Brunel we provide many opportunities and experiences within your degree programme and beyond – work-based learning, professional support services, volunteering, mentoring, sports, arts, clubs, societies, and much, much more – and we encourage you to make the most of them, so that you can make the most of yourself.

» More about Employability

Fees for 2016/7 entry

UK/EU students: £9,000 full-time; £1,000 placement year

International students: £15,400 full-time

See our fees and funding page for full details of scholarships available to Brunel applicants

Fees quoted are per annum and are subject to an annual increase.

Entry Requirements 2016/7

  • GCE A-level AAB – BBB.
  • BTEC Level 3 Extended Diploma DDD in Business.
  • BTEC Level 3 Diploma DD in Business with an A-level at grade B.
  • BTEC Level 3 Subsidiary Diploma D in Business with A-levels grade BB.
  • International Baccalaureate Diploma 30 points.
  • Access to Higher Education Diploma Complete and pass Access to Business or related subject course with 45 credits at Level 3 Distinction. Applicants must also have 4 years Management or Managerial work experience.

GCSE Mathematics grade C and GCSE English grade C are also required.

Please check our Admissions pages for more information on other factors we use to assess applicants within our grade range as well as our full GCSE requirements and accepted equivalencies in place of GCSEs.

Entry criteria are subject to review and change each academic year.

For non-EU qualification equivalencies, please check the relevant country entry criteria.

International and EU Entry Requirements

If your country or institution is not listed or if you are not sure whether your institution is eligible, please contact Admissions

This information is for guidance only by Brunel University London and by meeting the academic requirements does not guarantee entry for our courses as applications are assessed on case-by-case basis.

English Language Requirements

  • IELTS: 6.5 (min 5.5 in all areas)
  • Pearson: 58 (51 in all subscores)
  • BrunELT: 65% (min 55% in all areas)

Brunel University London strongly recommends that if you will require a Tier 4 visa, you sit your IELTS test at a test centre that has been approved by UK Visas and Immigration (UKVI) as being a provider of a Secure English Language Test (SELT). Not all test centres have this status. The University can accept IELTS (with the required scores) taken at any official test centre or other English Language qualifications we accept as meeting our main award entry requirements.

However, if you wish to undertake a Pre-sessional English course to further improve your English prior to the start of your degree course, you must sit the test at an approved SELT provider. This is because you will only be able to apply for a Tier 4 student visa to undertake a Pre-sessional English course if you hold a SELT from a UKVI approved test centre. Find out more information about it.

Brunel also offers our own BrunELT English Test and accepts a range of other language courses. We also have Pre-sessional English language courses for students who do not meet these requirements, or who wish to improve their English.

Our International Pathways and Language Centre offers a number of foundation and pre-masters courses to provide you with the academic skills required for your chosen course.

Page last updated: Friday 17 June 2016