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Postgraduate programmes

MA Media and Public Relations

The academic study of public relations and the media is very new and this new MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our MA is innovative because it combines theory and practice, which is a distinctive feature of MAs in Screen Media. Also innovative is our combined examination of the impact of public relations on the media and the use of public relations practices within media organisations, with particular reference to their promotional cultures. This provides students with a broad and advanced understanding of the relationship between public relations and the media.

This programme has grown out of the research interests and expertise of the teaching team, giving it a distinctive character. The focus on PR within the media will range from that of large corporations to smaller-scale, alternative forms including ‘DIY’ practices employed directly by lower-budget producers via social media and other online channels, key areas of contemporary development in PR and marketing more generally.

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