Brunel Design team triumphs in the UK-China Up-Cycling Competition in Guangzhou
A team led by Stephen Green from Brunel’s Design subject area have recently returned from a successful two weeks in China taking part in a cross cultural initiative to promote the role of design in addressing the challenge of making more effective use of Industrial waste. Based at Guangzhou Academy of Fine Arts, one of China’s leading Universities for design, 16 teams from 6 Chinese Universities and 10 from the UK tackled the challenge arranged with the support of the British Council and the Valuda Group, a major Chinese recycling organisation.
At the closing ceremony Stephen’s team was awarded the event’s top prize for their concept to transform waste industrial barrels into household tools using minimal manufacturing processes, but adding value through elegant functional design and the creation of a unique brand based on a traditional Chinese character, ‘Pin’ meaning products with quality and integrity. Three Brunel Design students were part of the group travelling to China.
Laura Hodges, who graduates this year was also part of the winning team and commented: ‘This trip gave us incredible insights into how the design profession is developing in China, and the commitment amongst everyone we met to use design to tackle environmental issues. Winning was an unexpected bonus – we had a great team!’