According to the latest figures published by Cancer Research UK:
>There are 73, 000 new cases of skin cancer reported in the UK every year
· One third of young British holiday-makers double their chances of developing the most fatal form of skin cancer during the summer months because they plan to get burnt on the beach.
Sol Mate - How does it work?
Holly Davis' Sol Mate design consists of a base station which tests and analyses your skin type. Alongside the base station, users wear a fashionable wrist band which determines the levels of UV rays present where you are at regular intervals, the information is then stored and provides recommended skin care protection advice, such as which factor sunscreen to wear based on UV levels at certain times of the day. This aims to ensure around the clock protection when exposed to lengthy periods of sun exposure.
Inventor, Holly Davis, says: “I have fair skin and being an outdoors person I am constantly in the sun. I always find it hard to know what factor sunscreen to wear to ensure I'm protected at all times of the day. I hope, through Sol Mate, I will be able to raise awareness of the dangers of sun burn and skin cancer amongst young British people who still don't make regular use of sunscreen at home and abroad. Over 2,300 people in the UK die of skin cancer every year; there's still a misconception that unless you're on holiday, you don't need to wear sunscreen. Whether you're on holiday or at a picnic in the local park, the sun is equally as strong and likely to cause skin damage if you don't take the necessary precautions.“
Paul Turnock, Industrial Technology and Product Design Course Director at Brunel University's School of Engineering and Design, comments, “Holly has identified a fast growing misunderstanding amongst today's British youth and holiday makers who think it's OK to burn to get a tan. The Sol Mate is an impressively simple and effective design that could go on to protect many people from the dangers of sun burn and potential skin cancer.“
Top Tips for safer skin according to the Cancer Research UK's National Sun Safety Campaign include:
1. Spend time in the shade between 11:00am and 3:00pm
2. Make sure you never burn
3. Aim to cover up with a t-shirt, hat and sunglasses
4. Remember to take extra care with children
5. Then use factor 15+ sunscreen
Holly's project and many others were showcased at Brunel University's annual flagship design and engineering show MADE IN BRUNEL June 08.
For more information about the show go to: www.madeinbrunel.com.
Sol Mate was also selected to take part in the 2008 New Designers Show at the Business Design Centre in Islington.
Notes to Editors
Interviews and images are available on request.
For further information, please contact:
Dominique Nunes / Katy Askew at Racepoint Group
Tel: 020 8752 3214 / 07
Email: Dominique.email@example.com / firstname.lastname@example.org