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Researching employers

Why do you really want to work for this organisation?

This is the key question you should be looking at when researching a company.

Popular employers get many applications from candidates who just fancy working for a ‘big name’. If you can demonstrate a genuine interest you are half way there. Briefly indicate how you’ve researched the organisation and show them what interests you about their business, its ethos, specific projects or the client base.

Display recent knowledge of the company and awareness of the industry and commercial pressures. Sound keen and enthused and show them that you have you researched their work and found a specific case or area interesting. Do not make vague and general comments or cut and paste information from the website. Instead try to show you have carried out research and then share your opinion.

Questions to help fuel your research?
  • What does this company actually do and has it been in the trade press or the wider news lately?
  • Why do you want to work there? Talk about clients, competitors, culture, strengths and challenges. Keep it positive.
  • What are some of the issues and trends in this profession or industry and how might you be able to help to contribute towards solutions?
  • What impact you believe economic and technological changes will have and why do you feel the company is in a good position to compete moving forward?
  • What skills do you believe will be in demand now and in the future and again how do you hope to contribute?
What other sites can you use for research?

Our Industry A-Z gives links to websites that will help you to explore a work sector in more depth.