I am a Reader in Marketing, and a member of the Marketing and Corporate Brand Research Group.
My research focuses on the use of digital technology in interactions between firms and their customers. I am particularly interested in the use and consequences of algorithmic decision making, and the development of digital footprints.
I have taught across various programmes, including MBA and executive education, and led on the pedagogical use of new technologies (for instance, I was part of the academic team that founded the Google Online Marketing Challenge).
I hold a PhD from the London School of Economics, as well as an MBA from London Business School. Prior to joining academia, I worked as a management consultant in the telecommunications industry and as a portfolio manager at a leading media and entertainment company, among others.
I lead the Division of Marketing.
Newest selected publications
Canhoto, AI. and Arp, S. (2017) 'Exploring the factors that support adoption and sustained use of health and fitness wearables'. Journal of Marketing Management, 33 (1-2). pp. 32 - 60. ISSN: 0267-257X Open Access Link
Quinton, S., Canhoto, A., Molinillo, S., Pera, R. and Budhathoki, T. (2016) 'Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy'. Journal of Strategic Marketing. pp. 1 - 13. ISSN: 0965-254X Open Access Link
Quinn, L., Dibb, S., Simkin, L., Canhoto, A. and Analogbei, M. (2016) 'Troubled waters: the transformation of marketing in a digital world'. European Journal of Marketing, 50 (12). pp. 2103 - 2133. ISSN: 0309-0566 Open Access Link
Canhoto, AI. and Murphy, J. (2016) 'Learning From Simulation Design to Develop Better Experiential Learning Initiatives: An Integrative Approach'. Journal of Marketing Education, 38 (2). pp. 98 - 106. ISSN: 0273-4753 Open Access Link
Canhoto, AI., Quinton, S., Jackson, P. and Dibb, S. (2016) 'The co-production of value in digital, university–industry R&D collaborative projects'. Industrial Marketing Management, 56. pp. 86 - 96. ISSN: 0019-8501 Open Access Link