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Dr Bidit Dey

Dr Bidit Dey
Senior Lecturer

Eastern Gateway 211

Summary

Bidit is a senior lecturer in Marketing and the Deputy MBA Director. His research interest revolves around the adoption and use of technologies particularly in emerging economies. He has been actively involved in a number of training programmes and consultancy projects. He is a fellow of the Higher Education Academy and also a member of the British Academy of Management, and Academy of Marketing.

Newest selected publications

Muhammad, SS., Dey, BL. and Weerakkody, V. (2017) 'Analysis of Factors that Influence Customers' Willingness to Leave Big Data Digital Footprints on Social Media: A Systematic Review of Literature'. Information Systems Frontiers. ISSN: 1387-3326 Open Access Link

Journal article

Dey, BL., Balmer, JMT., Pandit, A. and Saren, M. (Accepted) 'Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media'. Information Technology and People. ISSN: 0959-3845 Open Access Link

Journal article

Dey, BL., Balmer, JMT., Pandit, A. and Saren, M. (Accepted) 'Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media'. Information Technology and People. ISSN: 0959-3845 Open Access Link

Journal article

Dey, BL., Balmer, JMT., Pandit, A., Saren, M. and Binsardi, B. (2017) 'A quadripartite approach to analysing young British South Asian adults’ dual cultural identity'. Journal of Marketing Management, 33 (9-10). pp. 789 - 816. ISSN: 0267-257X Open Access Link

Journal article
More publications(10)