Lecturer and MBA Deputy Director
Bidit is a lecturer in Marketing and the Deputy MBA Director. His research interest revolves around the adoption and use of technologies particularly in emerging economies. He has been actively involved in a number of training programmes and consultancy projects. He is a fellow of the Higher Education Academy and also a member of the British Academy of Management, and Academy of Marketing.
- Technology adoption and appropriation in emerging markets.
TeachingMarketing Communications; Marketing Research; Corporate Branding Theory and Issues
Ali, F. , Dey, BL. and Filleri, R. (2015) 'An assessment of service quality and resulting customer satisfaction for Pakistan International Airlines'. International Journal of Quality and Reliability Management, 32 (5).
Sorour, K. and Dey, BL. (2014) 'Energising political movements in developing countries: The role of social media'. Capital and Class, 38 (3). pp. 508 - 515. doi: 10.1177/0309816814550390
Dey, B. (2013) 'A qualitative enquiry into the acceptance and appropriation: A case study on Bangladeshi farmers’ use of mobile telephony'. Journal of Customer Behaviour, 12 (2-3). pp. 261 - 280.
Dey, BL. , Binsardi, B. and Ahmed, M. (2013) 'The acceptance and adoption of mobile telephony by Bangladeshi farmers: A qualitative enquiry'. International Journal of Management Practice, 6 (2). pp. 178 - 198. doi: 10.1504/IJMP.2013.055830
Dey, BL. , Binsardi, B. , Prendergast, R. and Saren, M. (2013) 'A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid'. INTERNATIONAL MARKETING REVIEW, 30 (4). pp. 297 - 322. doi: 10.1108/IMR-03-2012-0058
Dey, B. , Newman, D. and Prendergast, R. (2011) 'Analysing appropriation and usability in social and occupational lives: An investigation of Bangladeshi farmers' use of mobile telephony'. Information Technology and People, 24 (1). pp. 46 - 63. doi: 10.1108/09593841111109413
Dey, B. , Newman, DR. and Prendergast, R. (2010) 'Ethnographic approach to user-centred evaluation of telecentres'. International Journal of Innovation in the Digital Economy, 1 (3). pp. 22 - 39. doi: 10.4018/jide.2010070102
Dey, BL. , Sorour, K. and Filieri, R. (2015) ICTs in developing country: Research, practices and policy implications. Palgrave Macmillan
Dey, B. and Ali, F. (2015) 'A critical review of scholarly works on ICT for development', in Dey, BL. , Sorour, K. and Filieri, R. (eds.) ICTs in developing country: Research, practices and policy implications. Palgrave Macmillan
Brown, D. , Woodruffe-Burton, H. and Dey, BL. (2014) 'Do transactions speak louder than words? The role of workplace interpersonal transactions in relationship management' , Academy of Marketing Conference. Bournemouth, UK. [unpublished].
Dey, BL. , Pandit, A. and Woodruffe-Burton, H. (2014) 'A qualitative enquiry into the adoption, use and appropriation of smartphones by British South Asian young adults' , Academy of Marketing Conference. Bournemouth, UK. [unpublished].
Brown, D. , Woodruffe-Burton, H. and Dey, B. (2013) 'Effects of channel conflict upon managers and salespersons within the UK automotive industry manufacturer-dealer dyad' , Academy of Marketing Conference: Marketing Relevance. Cardiff, Wales. July. [unpublished].
Dey, BL. , Pandit, A. and Hazrul, N. (2013) 'The co-creation of value at the bottom of the pyramid: A case study of Bangladeshi farmers’ use of mobile telephony' , Academy of Marketing Conference. Cardiff, Wales. July. [unpublished].
Dey, BL. (2009) 'An overview of the use and appropriation of mobile telephony in rural Bangladesh – from the farmers’ perspectives' , British Association for South Asian Studies (BASAS) Conference. University of Edinburgh. March. [unpublished].
Dey, BL. (2008) 'Initial development of the doctoral research on the use and appropriation of mobile telephony by rural Bangladeshi farmers' , Community Informatics and Development Informatics Conference. Prato, Italy. [unpublished].
Dey, BL. , Prendergast, R. and Newman, DR. (2008) 'How can ICTs be used and appropriated to address agricultural information needs of Bangladeshi farmers?' , Special Interest Group (SIG) on ICT for Development Workshop. ESCP-EAP University, Paris, France. December. Association for Information Systems.
Dey, BL. (2007) 'Connecting Bangladeshi farming communities with mobile telephony technologies: A proposed model' , Third International Conference on Community and Technology. Michigan State University. June. [unpublished].