Dr Busayawan Lam
Michael Sterling 156
- Email: email@example.com
- Tel: +44 (0)1895 266592
Dr Busayawan Lam is a senior lecturer and the Director of Teaching and Learning at Design Department. She specialises in the areas of New Product Development (NPD) process, Innovation Strategy and Management, and Design Strategy.
She was trained in Industrial Design at Chulalongkorn University, Thailand, and practiced as a product designer in a small-and-medium-sized exporter company in Thailand. She later obtained MSc Industrial Design at University of Salford and PhD Design Research at Brunel University London. She worked as a researcher at the National Metal and Materials Technology Centre (MTEC) Thailand. She has many years of experience studying user requirements, ascertaining design trends and recommending strategic design directions for a variety of organisations ranging from a domestic general hospital equipment producer to a global electronics company. Her current research interests include co-design, community-led design and social innovation.
- Director of Teaching & Learning
- Recognised Programme Developer
- Module Leaders of 4 undergraduate modules and 3 postgraduate modules
- Liaison Tutor (LBIC)
- Members of Department Management Board, College Education Panel, CEDPS College Education Committee and Academic Appeals Panel
Newest selected publications
Lam, B. and Choi, Y. (2017) 'Strategic Design as a Driver for New Thinking and Practice in Core Business Functions'. New Design Ideas, 1 (1). pp. 12 - 27. ISSN: 2524-2148 Open Access Link
Lam, B. and Choi, Y. (2017) 'Emerging Trends in Design Management Education in the UK'. Design Management Review, 28 (3). pp. 24 - 29. ISSN: 1948-7169 Open Access Link
Lam, B. (2017) 'Applying strategic design as a holistic approach to investigate and address real world challenges'. Strategic Design Research Journal, 10 (2).Open Access Link
Shams, M. and Lam, B. (2016) 'Strategic Design Versus Silent Design: A Reckoning'. DMI Review, 27 (3). pp. 28 - 33. ISSN: 1557-0614 Open Access Link