Fred has been an academic staff at Brunel University Business School since October 2017. He has considerable teaching and research experience in higher education. Fred’s multi-disciplinary approach to researching sustainability, value chain management and marketing informs his teaching on subjects related with responsible business management education. His academic career is driven by a personal passion that teaching and researching sustainability and value chain and marketing can help deliver sustainable interdependence of business and society and management education. Fred has also developed an original individual and collaborative research agenda with an output that demonstrates his ability to publish in internationally-ranked, peer-reviewed journals. He is an experienced undergraduate and post-graduate research degree supervisor and examiner. He has been involved with various research projects with UK and international stakeholders in developing countries. He is an experienced curriculum development and enrichment expert. He is a fellow of the Higher Education Academy, UK and a member of the Academy of Marketing UK. He a contributing author of ‘Developing Skills for Business Leadership’, a CIPD publication.
Fred's teaching and research activity covers the broad area of sustainability and Global Value Chains
Newest selected publications
Yamoah. (2017) 'A Quantitative Model for Environmentally Sustainable Supply Chain Performance Measurement'. European Journal of Operational Research.Open Access Link
Madichie, NO. and Yamoah, FA. (2017) 'Revisiting the European Horsemeat Scandal: The Role of Power Asymmetry in the Food Supply Chain Crisis'. Thunderbird International Business Review, 59 (6). pp. 663 - 675. ISSN: 1096-4762 Open Access Link
Nasir, MHA., Genovese, A., Acquaye, AA., Koh, SCL. and Yamoah, F. (2017) 'Comparing linear and circular supply chains: A case study from the construction industry'. International Journal of Production Economics, 183. pp. 443 - 457. ISSN: 0925-5273 Open Access Link
Yamoah, FA., Duffy, R., Petrovici, D. and Fearne, A. (2016) 'Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets'. Journal of Business Ethics, 136 (1). pp. 181 - 197. ISSN: 0167-4544
Howard Wilsher, S., Harrison, F., Yamoah, F., Fearne, A. and Jones, A. (2016) 'The relationship between unhealthy food sales, socio-economic deprivation and childhood weight status: Results of a cross-sectional study in England'. International Journal of Behavioral Nutrition and Physical Activity, 13 (1).