I am Geraldine Cohen (PhD MBA (INSEAD) FHEA MCIM) and I am Senior Lecturer in Marketing at Brunel Business School. I am a Fellow of the Higher Education Academy, Member of the British Academy of Management, Member of the Chartered Institute of Marketing (CIM) since 1986 and Chartered Marketer since 1998. I have more than 25 years of International Business and Marketing experience acquired at Fairchild Semiconductors in Germany, Cummins Engine Company in the USA and Rank Xerox and ECI Ventures in the UK. In the 80's and part of the 90's I ran my own marketing consultancy advising industrial and commercial clients as well as non-profit organisations.
My consultancy experience includes a joint research project with ‘Branding for Talent’ consultancy on ‘Employer Branding and the Importance of Talent’ (2007) leading to ‘Branding for Talent’ (Learning Circle) workshops (2007 and 2008). I was a member of the AQA Expert Panel for Business Studies for the A-level reform (2012 – 2014) and BBS Lead on Co-Innovate collaborations with London based SMEs (2014 – 2015). My board experience includes as a Non-Executive Director of the Mount Vernon and Watford Hospitals NHS Trust (1998 – 2000) and Member of the Brunel University Senate (2004 – 2006).
Newest selected publications
Asaad, Y., Melewar, TC. and Cohen, G. (2015) 'Export market orientation behavior of universities: the British scenario'. Journal of Marketing for Higher Education, 25 (1). pp. 127 - 154. ISSN: 0884-1241
Asaad, Y., Melewar, TC. and Cohen, G. (2014) 'Export market orientation in universities: Bridging the gap between export marketing and higher education'. The Marketing Review, 14 (2). pp. 145 - 162. ISSN: 1469-347X
Asaad, Y., Melewar, TC., Cohen, G. and Balmer, JMT. (2013) 'Universities and export market orientation: An exploratory study of UK post-92 universities'. Marketing Intelligence and Planning, 31 (7). pp. 838 - 856. ISSN: 0263-4503
Scandelius, C. and Cohen, G. (2011) 'A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interests', in Finkbeiner, M. (ed.) Towards life cycle sustainability management. Springer. ISBN 13: 978-94-007-1898-2. Open Access Link
Ueacharoenkit, S. and Cohen, G. (2011) 'Investigating the relationship between brand experience and loyalty'.European, Mediterranean and Middle Eastern Conference on Information Systems. Athens.[unpublished]