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Dr Goudarz Azar
Lecturer in International Business


Dr Goudarz Azar is a Lecturer in International Business and deputy senior tutor at the Brunel Business School. Prior to joining Brunel, he was a research fellow at the Department of Economics of the Swedish University of Agricultural Sciences (SLU) in Uppsala, Sweden. He has a PhD in International Business and a Master degree in Business Administration from SLU (Sweden). His research has been published in journals such as International Business Review, Management International Review, European Business Review and Cross Cultural Management (currently published as Cross Cultural & Strategic Management). He is a member of the editorial review board of the European Journal of International Management and active reviewer for a wide range of journals in the area of International Business.


Dr Azar has taught several undergraduate and postgraduate courses in the field of international business and general management such as International Business Environment, International Trade, Issues and Controversies in Management and Introduction to Management enquiry. He has supervised BSc, MSc and PhD theses.

Newest selected publications

Azar, G. and Ciabuschi, F. (2017) 'Organizational Innovation, Technological Innovation, and Export Performance: The Effects of Innovation Radicalness and Extensiveness'. International Business Review, 26 (2). pp. 324 - 336. ISSN: 0969-5931 Open Access Link

Journal article

Azar, G. and Drogendijk, R. (2016) 'Cultural Distance, Innovation, and Export Performance: An Examination of Perceived and Objective Cultural Distance'. European Business Review, 28 (2). pp. 176 - 207. ISSN: 0955-534X

Journal article

Azar, G. (2014) 'Food Culture Distance as a Predictor of Foreign Market Selection: The Case of Swedish Food Exporters'. Journal of Food Products Marketing, 20 (1). pp. 75 - 97. ISSN: 1540-4102

Journal article

Azar, G. (2014) 'How Congruent are Managers’ Perceptions of Cultural Distance with Objective Reality?'. Cross Cultural Management: an international journal, 21 (4). pp. 400 - 421. ISSN: 1758-6089

Journal article

Azar, G. and Drogendijk, R. (2014) 'Psychic Distance, Innovation, and Firm Performance'. Management International Review, 54. pp. 571 - 613. ISSN: 1861-8901

Journal article
More publications(6)