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Dr Goudarz Azar
Lecturer in International Business


Dr Goudarz Azar is a lecturer in international business and deputy senior tutor at the Brunel Business School. Goudarz Azar is a fellow of Higher Education Academy (HEA). His research draws on multiple disciplines including international business, international marketing and innovation management. He joined Brunel Business School in 2015. Prior to joining Brunel, he was a research fellow at the department of economics of the Swedish University of Agricultural Sciences (SLU) in Uppsala, Sweden. He has a PhD in international business and a Master degree in business administration from SLU (Sweden). His research has been published in journals such as International Business Review, Management International Review, European Business Review and Cross Cultural Management (currently published as Cross Cultural & Strategic Management). He is a member of the editorial review board of the European Journal of International Management and active reviewer for a wide range of journals in the area of international business and innovation.

Newest selected publications

Li, XIAOQING., Quan, R., Stoian, C. and Azar, G. (2019) 'Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review'. International Business Review. ISSN: 0969-5931 Open Access Link

Journal article

Geng, R., Yen, D. and Azar, G. (Accepted) 'The contingent effects institutional forces on the adoption of green customer cooperation practices in China'.Production and Operations Management (POMS). Houston, Texas, U.S.A.[unpublished]

Conference paper

Batsakis, G., Wood, G., Azar, G. and Singh, S. (2018) 'International diversification and firm performance in the post-acquisition period: A resource dependence perspective'. Journal of Business Research. ISSN: 0148-2963 Open Access Link

Journal article

Hansson, H., Lagerkvist, CJ. and Azar, G. (2018) 'Use and non-use values as motivational construct dimensions for farm animal welfare- impacts on the economic outcome for the farm'. Animal : an international journal of animal bioscience. pp. 1 - 9. ISSN: 1751-7311

Journal article

Batsakis, G., Azar, G. and Singh, S. (2017) 'Pricing Strategies of Domestic Vs Multinational Firms in an Emerging Market: An Empirical Study'.Academy of International Business. Dubai, UAE. 25 - 5 JulyOpen Access Link

Conference paper
More publications(11)