Dr Goudarz Azar is a Lecturer in International Business. Prior to joining Brunel, he was a research fellow at the Department of Economics of the Swedish University of Agricultural Sciences (SLU) in Uppsala. He has a PhD in International Business and a Master degree in Business Administration from SLU (Sweden). His research has been published in journals such as International Business Review, Management International Review, European Business Review and Cross Cultural Management (currently published as Cross Cultural & Strategic Management). He is active reviewer for a wide range of journals in the area of International Business.
Newest selected publications
Batsakis, G., Azar, G. and Singh, S. (2017) 'Pricing Strategies of Domestic Vs Multinational Firms in an Emerging Market: An Empirical Study'.Academy of International Business. Dubai, UAE. 25 - 5 JulyOpen Access Link
Singh, S., Batsakis, G. and Azar, G. (Accepted) 'Added Distance, Entry Mode Choice, and the Moderating Effect of Experience: The Case of British MNEs in Emerging Markets'.Academy of International Business-AIB. Dubai.Open Access Link
Azar, G. and Ciabuschi, F. (2017) 'Organizational Innovation, Technological Innovation, and Export Performance: The Effects of Innovation Radicalness and Extensiveness'. International Business Review, 26 (2). pp. 324 - 336. ISSN: 0969-5931 Open Access Link
Azar, G. and Drogendijk, R. (2016) 'Cultural Distance, Innovation, and Export Performance: An Examination of Perceived and Objective Cultural Distance'. European Business Review, 28 (2). pp. 176 - 207. ISSN: 0955-534X
Azar, G. (2014) 'Food Culture Distance as a Predictor of Foreign Market Selection: The Case of Swedish Food Exporters'. Journal of Food Products Marketing, 20 (1). pp. 75 - 97. ISSN: 1540-4102