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Dr Goudarz Azar
Lecturer in International Business


Dr Goudarz Azar is a lecturer in international business and deputy senior tutor at the Brunel Business School. Goudarz Azar is a fellow of Higher Education Academy (HEA). His research draws on multiple disciplines including international business, international marketing and innovation management. He joined Brunel Business School in 2015. Prior to joining Brunel, he was a research fellow at the department of economics of the Swedish University of Agricultural Sciences (SLU) in Uppsala, Sweden. He has a PhD in international business and a Master degree in business administration from SLU (Sweden). His research has been published in journals such as International Business Review, Management International Review, European Business Review and Cross Cultural Management (currently published as Cross Cultural & Strategic Management). He is a member of the editorial review board of the European Journal of International Management and active reviewer for a wide range of journals in the area of international business and innovation.

Newest selected publications

Geng, R., Yen, D. and Azar, G. (Accepted) 'The contingent effects institutional forces on the adoption of green customer cooperation practices in China'.Production and Operations Management (POMS). Houston, Texas, U.S.A.[unpublished]

Conference paper

Hansson, H., Lagerkvist, CJ. and Azar, G. (2018) 'Use and non-use values as motivational construct dimensions for farm animal welfare- impacts on the economic outcome for the farm'. Animal : an international journal of animal bioscience. pp. 1 - 9. ISSN: 1751-7311

Journal article

Batsakis, G., Azar, G. and Singh, S. (2017) 'Pricing Strategies of Domestic Vs Multinational Firms in an Emerging Market: An Empirical Study'.Academy of International Business. Dubai, UAE. 25 - 5 JulyOpen Access Link

Conference paper

Azar, G. and Ciabuschi, F. (2017) 'Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness'. International Business Review, 26 (2). pp. 324 - 336. ISSN: 0969-5931 Open Access Link

Journal article

Azar, G. and Drogendijk, R. (2016) 'Cultural Distance, Innovation, and Export Performance: An Examination of Perceived and Objective Cultural Distance'. European Business Review, 28 (2). pp. 176 - 207. ISSN: 0955-534X

Journal article
More publications(9)