Dr Lü is a member of Faculty, he mainly works in the areas of Business Analytics and Information Systems.
Newest selected publications
Lu, K. (2017) 'Optimal contract design for dual-channel supply chains under information asymmetry'. Journal of Business and Industrial Marketing, 32 (8). pp. 1087 - 1097.
Lu, KJ. and Elwalda, A. (2016) 'The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs'. Journal of Customer Behaviour, 15 (2). pp. pp. 123-152(30) - pp. 123-152(30). ISSN: 1475-3928 Open Access Link
Shaouf, A. and Lu, KJ. (2016) 'The Effect of Web Advertising Visual Design on Online Purchase Intention: An Examination across Gender'. Computers in Human Behavior, Volume 60, (0747-5632). pp. 622 - 634.Open Access Link
Zhou, L., Lu, KJ. and Liu, W. (2016) 'An Approach for Community Detection in Social Networks Based on Cooperative Games Theory'. Expert Systems: the journal of knowledge engineering, Vol. 33, (No. 2). ISSN: 1468-0394
Elwalda, A. and Lu, KJ. (2016) 'Perceived Derived Attributes of Online Customer Reviews'. Computers in Human Behavior, 56. pp. 306 - 319. ISSN: 0747-5632