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Newest selected publications

Lu, K. (Accepted) 'Optimal contract design for dual-channel supply chains under information asymmetry'. Journal of Business and Industrial Marketing.

Journal article

Shaouf, A. and Lu, KJ. (2016) 'The Effect of Web Advertising Visual Design on Online Purchase Intention: An Examination across Gender'. Computers in Human Behavior, Volume 60, (0747-5632). pp. 622 - 634.Open Access Link

Journal article

Lu, KJ. and Elwalda, A. (2016) 'The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs'. Journal of Customer Behaviour, 15 (2). pp. pp. 123-152(30) - pp. 123-152(30). ISSN: 1475-3928 Open Access Link

Journal article

Zhou, L., Lu, KJ. and Liu, W. (2016) 'An Approach for Community Detection in Social Networks Based on Cooperative Games Theory'. Expert Systems: the journal of knowledge engineering, Vol. 33, (No. 2). ISSN: 1468-0394

Journal article

Elwalda, A. and Lu, KJ. (2016) 'Perceived Derived Attributes of Online Customer Reviews'. Computers in Human Behavior, 56. pp. 306 - 319. ISSN: 0747-5632

Journal article
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