Marcia Christina Ferreira received her PhD in Management from Royal Holloway, University of London. She joined Brunel Business School in October 2017, having moved from Liverpool Business School where she was a Lecturer in Marketing. Christina has several years’ management experience in marketing communications, working at multinationals and local companies in South America.
Her research is embedded in the field of interpretive consumer research and aims cross-subject applications following her interest in marketplace cultures, media technologies, design and entrepreneurship.
Marcia Christina is an active member of the Marketing and Corporate Brand Management Research Group (MCBM) at Brunel Business School. She is also a founding member of the research group CCT Scrutinizers; a group formed by junior scholars from eight different countries aiming to create a repository of knowledge for the Consumer Culture Theory community and working as a supporting network for its members.
Newest selected publications
Ferreira, MC. and Scaraboto, D. (2016) '"My plastic dreams": Towards an extended understanding of materiality and the shaping of consumer identities'. Journal of Business Research, 69 (1). pp. 191 - 207. ISSN: 0148-2963
Scaraboto, D., Ferreira, MC. and Chung, E. (2016) 'Materials matter: An exploration of the curatorial practices of consumers as collectors'. Research in Consumer Behavior, 18. pp. 219 - 243. ISSN: 0885-2111
Figueiredo,, B., Scaraboto, D., Ferreira. and Pereira, S. (2014) 'The Production of Culture-Centric Consumer and Marketing Research in Brazil'.2014 Latin American Association for Consumer Research Conference. Mexico City, Mexico. 7 ISSN: 0098-9258
Figueiredo, B., Ourahmoune, N., Rojas, P., Pereira, SJN., Scaraboto, D. and Ferreira, MC. (2014) 'The branded and gendered Brazilian body: Material and symbolic constructions in an overlooked context'. Research in Consumer Behavior, 16. pp. 259 - 273. ISSN: 0885-2111
Ferreira. and Pereira, S. (2010) '"It’S Fake!? Consumers' Self Creation in a Market With Easy Access to Counterfeit Goods"'.2010 Association for Consumer Research Conference. http://www.acrwebsite.org/volumes/v37/acr_v37_15244.pdf. 7 ISSN: 0098-9258