Sanjay Sharma**



My original training was in engineering & computing, though I found the social sciences & humanities to be a better home to academically pursue issues of social change and justice.

I began my career as a field researcher at the University of Sheffield, Adult Continuing Education (1992-4). I then was employed as a Graduate Teaching Assistant (1994-7) while completing my PhD in the School of Education, University of Manchester. My first Lectureship was at Staffordshire University, School of Humanities & Social Sciences (1997-99), and then I moved to the University of East London, School of Cultural & Innovation Studies (1999-2004). I took up my current position in Sociology and Communications at Brunel in September 2004.

twitter: @sanjay_digital


  • PhD Education &
    Sociology (University of Manchester)
  • MSc Sociology (University of Leeds)
  • PGDip, Race Relations, (Lancaster University)
  • BSc Electronics &
    Electrical Engineering (UCL, University of London)

Research area(s)

  • Critical multiculturalism & anti-racism
  • New media & internet politics
  • Digital methods
  • Radical pedagogy

Membership and affiliation

  • Editor darkmatter Journal
  • Editorial Advisory Board, Subjectivity
  • Runnymede Trust, Academic Forum Member
  • Associate Member, Centre for Urban and Community Research (CUCR) Goldsmiths, University of London
  • External Examiner: Communication, Culture & Media MA, Coventry University (2011-13); Social Sciences Programme BSc, Birkbeck College, University of London; (2008-11); Cultural Studies & Postcolonial Studies MA, Centre for Cultural Studies, Goldsmiths, University of London (2007-10)


Research interests

My work is of an interdisciplinary nature, drawing on cultural, media and sociological studies approaches. This research is located in the areas of racialization and difference, cultural politics and new media, which critically consider questions of representation, radical pedagogy, subjectivity and materiality. These interventions operate through thematics of 'critical race theory and 'technologies of race'. In particular, my work is concerned with bridging conceptual and political issues, especially in relation to the production of racialized knowledge and material culture.

Research project(s) and grant(s)

The Racial Ecology of Twitter



Noise of the Past: A poetic journey of war, memory & dialogue
Sept 2007 – Feb 2009
Sanjay Sharma (Co-Investigator)




Undergraduate Programmes

Module convenor

  • Multiculturalism: Race, Identity & Difference (Yr 3)
  • Media, Culture & Representation (Yr2)
  • Introduction to Social Inquiry (Yr1)

Module contributor

  • Forensics, Science & Society (Yr3)

Postgraduate Programmes

Module convenor

  • Making Web Cultures

Module contributor

  • Dissertation
  • PhD Training Workshops

Undergraduate Teaching

Module convenor

  • Multiculturalism: Race, Identity & Difference (Yr 3)
  • Media, Culture & Representation (Yr2)
  • Introduction to Social Inquiry (Yr1)

Module contributor

  • Forensics, Science & Society (Yr3)

Postgraduate Teaching

Module convenor

  • Making Web Cultures

Module contributor

  • Dissertation
  • PhD Training Workshops


  • Undergraduate Programme Convenor (shared)
  • Timetabling Officer
  • Sociology-Communications Teaching & Learning Group
  • Website Liaison

Research supervision

Danil Mikhailov: Problems of Authority in the Emerging Online Culture: A case study of National Heritage; 2010 – 2015

Sina Akter: Social networks and the isolation of British Bangladeshi young women; 2009 – 2012

Lama Al hammouri: Arab Framing and perception of the 2008 American Presidential election; 2009 - 2012

Marta Villela-Vila: New media, young women and body image; 2010 - 2015

Naima Al Naami: Culture and Social Integration: The Case of the Libyan Community in the UK; 2010 - 2013

Selected Publications

Journal articles

Sharma, A.  and Sharma, S.   (2013)   'Darkmatter: Racial reconfigurations and networked knowledge production'. TripleC, 11 (2).  pp. 581 - 588. 

Sharma, S.   (2013)   'Black Twitter? Racial hashtags, networks and contagion'. New Formations: a journal of culture/theory/politics. pp. 46 - 64. doi: 10.3898/NewF.78.02.2013 

Puwar, N.  and Sharma, S.   (2012)   'Curating sociology'. The Sociological Review, 60 (Supplement S1).  pp. 40 - 63. doi: 10.1111/j.1467-954X.2012.02116.x 

Sharma, S.   (2011)   'Unravelling difference: Towards a sensory multiculture'. Senses and Society, 6 (3).  pp. 284 - 305. doi: 10.2752/174589311X13046098680079 

Sharma, S.   (2010)   ''Crash' - Towards a critical pedagogy of whiteness?'. Cultural Studies, 24 (4).  pp. 533 - 552. doi: 10.1080/09502380903494540 

Sharma, S.   (2009)   'Teaching British South Asian cinema - towards a 'materialist' reading practice'. Journal of South Asian Popular Culture, 7 (1).  pp. 21 - 35. doi: 10.1080/14746680802704980 

Papadopoulos, D.  and Sharma, S.   (2008)   'Editorial: Race/matter - materialism and the politics of racialization'. darkmatter Journal, Issue 2 Download publication 

Sharma, S.   (2006)   'Teaching Diversity: im/possible pedagogy'. Policy Futures in Education, 4 (2).  

Sharma, S.  and Sharma, A.   (2003)   'White paranoia: Orientalism in the age of empire'. Fashion Theory: The Journal of Dress, Body & Culture, 7 (3-4).  pp. 301 - 317. doi: 10.2752/136270403778051952 


Sharma, S.   (2006) Multicultural encounters.  Basingstoke: Palgrave Macmillan 

Sharma, S.   (1996) Dis-orienting Rhythms: The Politics of the New Asian Dance Music. London:  Zed books 

Book chapters

Sharma, S.  and Brooker, P.  (2016)   '#notracist: Exploring Racism Denial Talk on Twitter', in Daniels, J. , Gregory, K.  and McMillan Cottom, T. (eds.) Digital sociologies.  Policy Press pp. 459 - 481. 

Brooker, P. , Barnett, J. , Cribbin, T.  and Sharma, S.  (2016)   'Have we even solved the first 'big data challenge?' Practical issues concerning data collection and visual representation for social media analytics', in Snee, H. , Hine, C. , Morey, Y. , Roberts, S.  and Watson, H. (eds.) Digital Methods for Social Science: An Interdisciplinary Guide to Research Innovation.  London Palgrave Download publication 

Sharma, S.  and Sharma, A.  (2015)   'Thinking with darkmatter: Re-routing Race in the Networks of Info-Capitalism', in Cianelli, A.  and Ferra, B. (eds.) Postcolonial Matters. Tra gesti politici e scritture poetiche.  Naples, Italy edizioni University Press pp. 27 - 39. Download publication 

Sharma, S.  (2010)   'Critical multiculturalism and cultural and media studies', in May, S.  and Sleeter, CE. (eds.) Critical multiculturalism: Theory and Praxis.  Routledge pp. 113. 

Puwar, N.  and Sharma, S.  (2009)   'Short-circuiting the production of knowledge', in Towards a Global Autonomous University: Cognitive Labor, The Production of Knowledge and Exodus from the Education Factory, edited by The Edu-Factory Collective.  New York Autonomedia 

Sharma, S.  (2008)   'Teaching representations of cultural difference through film', in Pollock, M. (ed.) Everyday Antiracism: Getting Real About Race in School.  New York New Press pp. 186 - 190. 

Sharma, S.  (2006)   ''Sounds Asian'', in Sayyid, S. , Ali, N.  and Kalra, V. (eds.) A Postcolonial People: South Asians in Britain.  London Hurst 

Sharma, S.  (2004)   'Transforming the curriculum? the problem with multiculturalism', in Law, I. , Phillips, D.  and Turney, L. (eds.) Institutional racism in higher education.  Stoke-on Trent: Trentham Books pp. 105 - 117. 

Sharma, S.  (2004)   ''The problem with multiculturalism'', in al, ILE. (ed.) Institutional Racism in Higher Education.  Trentham Press 

Sharma, S.  (2003)   'The sounds of alterity', in Bull, M.  and Back, L. (eds.) The auditory culture reader.  Oxford: Berg pp. 409 - 418. 

Page last updated: Tuesday 10 November 2015