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Dr Wai Joyce Ko
Reader - Strategic Entrepreneurship

Summary

Joyce has previously worked at the Royal Holloway, University of London, Brunel University of London and University of Southampton. Prior to becoming an academic, she worked for companies in the procurement and manufacturing industry as senior exercutive for over 10 years where she has gained a wealth of experience in sales and marketing, operation, human resources and product development, especially in the automotive and retail sector.

Qualifications

BA(Hons), MBA, FHEA, PhD

Responsibility

Division Lead (Strategy and Entrepreneurship)

Newest selected publications

Liu, G., Chen, Y. and Ko, WW. (2024) 'The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation'. Industrial Marketing Management, 117. pp. 131 - 147. ISSN: 0019-8501

Journal article

Liu, G., Aroean, L. and Ko, WW. (2023) 'Service innovation in business ecosystem: The roles of shared goals, coopetition, and interfirm power'. International Journal of Production Economics, 255. pp. 1 - 11. ISSN: 0925-5273

Journal article

Ko, WW. and Liu, G. (2022) 'Environmental Strategy and Competitive Advantage: The Role of Small- and Medium-Sized enterprises' Dynamic Capabilities'. Business Strategy and the Environment, 26 (5). pp. 584 - 596. ISSN: 0964-4733 Open Access Link

Journal article

Liu, G., Liu, W. and Ko, WW. (2022) 'Organisational capabilities and small and medium sized firms’ attainment of innovation outcomes: the moderating roles of exports and formal business networks'. International Journal of Operations and Production Management, 42 (7). pp. 1022 - 1060. ISSN: 0144-3577 Open Access Link

Journal article

Liu, G., Aroean, L. and Ko, WW. (2022) 'Power, shared goals and supplier flexibility: a study of the HUB-and-spoke supply chain'. International Journal of Operations and Production Management, 42 (2). pp. 182 - 205. ISSN: 0144-3577 Open Access Link

Journal article
More publications(32)