Dr Youngok Choi
Michael Sterling 160
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Dr Youngok Choi is a Lecturer, College of Engineering, Design and Physical Sciences, Brunel University London, and a design researcher specialising in Design Management and Design Policy. She joined Brunel in 2009.Her research interests encompass the role of design in economic growth and improving the quality of people’s lives, and hence sustainable development. The strategic use of design underpins much of her research activities. She has developed a range of design research interests which include but are not limited to: Design Management; Design Policy; Innovation in new product development; Social Innovation; and Design Pedagogy. She has been involved in many design research projects, concerned principally with design policy at national, regional and organisational levels, the future of the UK design industry, social values of design and design strategy for businesses. She has collaborated with Samsung Electronics, Samsung Design Europe and LG Design Europe.Youngok completed her PhD in Design Management from Lancaster University in 2009 and graduated MA course in Design Strategy and Innovation at Brunel University London in 2005. She earlier qualified in both Business Administration and Communication Design at tertiary institutions.
Newest selected publications
Lam, B. and Choi, Y. (2013) 'Comparing learning styles of western and eastern students in postgraduate design management programmes'. International Journal of Mechanical Engineering Education, 41 (4).
Choi, Y. and Na, J. (2012) 'Shaping the Future: National Design Support for Innovative Manufacturing in the UK'. Journal of Design Management, 3 (1). pp. 17 - 25.
Lam, B. (2012) 'Co-designing multicultural teaching and learning approach for design management programme'. Journal of Design Management, 3 (1). pp. 8 - 15.
Choi, Y., Lim, S. and Evans, M. (2012) 'Supporting design: National business support programmes in the UK and South Korea'. The Design Journal, 15 (1). pp. 79 - 104. ISSN: 1991-3761
Hamid, J. and Choi, Y. (2011) 'Co-creation between organisations and consumers'.Participatory Innovation Conference (PINC 2011). Sonderborg, Denmark. 13 - 15 January[unpublished]