Marketing
Overview
Welcome to the Marketing subject pages. Use the tabs to navigate to some of the resources we have to support you in your studies. The databases tab contains links to journal, magazine and newspaper databases that are relevant to marketing.
For a range of other resources, consult:
- the Market Research page for company, industry, market and country reports and data
- the Audio Visual page for audiovisual material specifically related to marketing.
Refer to the Finding resources pages for guidance on searching for research in databases, and locating specific material.
You may also find it useful to browse the resources for Business and Management.
Help
Brunel Business School students, please feel free to contact me for help with enquiries on using Marketing resources.
Email: kanwal.virdee@brunel.ac.uk
Twitter: @BBSLibrarian
Phone: 01895 267425
For in depth help we can arrange an appointment for for you to come and see me. I have office hours at the following times:
Monday 3.30-5pm
Wednesday 10.30am-12pm
Friday 1-2pm
Please email me if you would like to arrange an appointment within one of these times.
I give lectures and run training sessions within some modules in Brunel Business School.
Books
Print books relevant to marketing are mostly located on floor 1 of the Library, in the area HF5415. Use the Library catalogue to identify books in this area and in other areas that may be relevant to you, and to access electronic books.
Highlighted resource
Global Market Information Database (GMID): Brunel Library subscribes to this database which contains information published by Euromonitor. Through it you have access to market research and company reports. The database includes a large number of reports focusing on many countries throughout the world. You can also access the data used to produce the reports. Login to the Library website and find GMID on the A-Z list of databases or the Market Research page. Passport GMID is a new interface which should improve the searching and browsing experience.
Kanwal Virdee
Subject Liaison Librarian
Brunel Business School
Tel: +44(0)1895 267425
Email Kanwal
Twitter: @BBSLibrarian
Databases
For a general search across multiple databases, search Summon.
Individual databases offer a more detailed comprehensive search. Those most relevant to your subject area have been selected below. For guidance on more specific types of information, such as Market Research, Raw Data, Standards and Patents, please see the links on our Research page.
Access to these e-resources is restricted to the students and staff of Brunel University for licensing and technical reasons. Some licence agreements may exclude access to databases and their contents from certain countries. It is your responsibility to comply with the terms and conditions of the relevant licence agreements - for more information see the copyright web page on databases - contact copyright@brunel.ac.uk if you have any questions.
ABI Inform
References, and often full text access, to journal articles in business and management, economics and finance, computers, environment, government and law and social issues and policy on the new ProQuest integrated platform (this has the option to search other databases, too).
Alternative link (if above doesn't work)
Academic Search Complete
Contains full text articles from over 5,000 journals, covering many subjects, including anthropology, politics, political science, psychology, psychiatry, sociology and social work.
Alternative link (if above doesn't work)
Business Source Premier
Contains full text articles from over 2,300 journals covering all business disciplines. Also provides access to market research reports country reports, industry reports, company profiles and SWOT analyses.
Alternative link (if above doesn't work)
Emerald
Articles from prestigious management journals, full text from 1994. Covers all major management disciplines including marketing and human resource management and also includes engineering topics. (Alternative access is offered via the UK Federation - use the link below and search for Brunel University)
Alternative link (if above doesn't work)
Nexis
Full text access to regional, national and international newspapers, business trade journals, company reports and country reports, including Company Dossier. (This database was previously called LexisNexis Business & News).
Alternative link (if above doesn't work)
Oxford English Dictionary
The Oxford English Dictionary (OED) is an etymological dictionary which is widely acknowledged as the most comprehensive record of the English language, tracing the evolution and use of more than 600,000 words through 3 million quotations. OED Online gives access to latest text of the full Oxford English Dictionary, the Historical Thesaurus of the OED and enable users new ways to explore the English language:
Search for new words by year, decade, or any date range.
Set language in context: search by place, language type, and date to discover the impact of world events.
OED Online is revised and updated at regular intervals and covers British, American, and other varieties of English, and all types of use, from formal to slang.
Regional Business News
Provides full text coverage to regional business news press, predominately covering the United States (New York Times, Washington Post, etc.), but also including some sources from the rest of the world such as the Daily Mail, Evening Standard, Le Monde, and Mail on Sunday.
Alternative link (if above doesn't work)
ScienceDirect
Offers access to the Elsevier digital library, covering over 1800 publications. Most are available in full text after 1995. The collection is updated daily.
Alternative link (if above doesn't work)
Scopus
Scopus is the largest ever bibliographic database and indexes over 20,000 titles from science, technology, medicine and the social sciences. This abstract only database is updated daily. Use Article Linker (AL - link to full text) to check for full text online sources.
Alternative link (if above doesn't work)
Web of Knowledge
Indexes journals and conference proceedings in the arts and humanities, social science and science and technology, providing abstracts to the majority, from 1970 to date. This abstract only database is updated weekly. Use Article Linker (AL) to check for full text online sources.
Alternative link (if above doesn't work)
Web Resources
General Guidance - read more
Business Researcher's Interests
An American site, which includes valuable links to publications
Biz/ed
A major British gateway and a good source of company information. Now includes a section specfically for MBA students
A - Z Index of the Inland Revenue's Manuals
Procedural manuals used by the Inland Revenue that have now been or will be shortly published on the Inland Revenue web site
Concept Space
The visual search tool for business concepts. London School of Business. Useful for identifying keywords to help you in your searches on the library's electronic resources.
Intute
The foremost British gateway of social sciences resources.
National Statistics
The official UK statistics site. You can view and freely download a wealth of economic and social data.
MBA
Business Leadership Review archive
A collection of freely available articles and case studies produced by the Association of MBAs. A new issue is produced quarterly. You can subscribe to this resource via email or view the archive online.
Internet Learning Materials for MBA students
A section of the Biz/ed gateway specifically for MBA students. This resource provides useful links to recommended websites.
News Sources
Financial Times
A good source of daily news and opinion which goes well beyond the content of the printed FT and the Library has a subscription to FT.com. See details under the databases tab.
Hoover's UK
News and company information from the American media giant
London Business News
City of London's Financial News from the Evening Standard's Business Section. Includes full text of the day's business news, plus analysis and the latest market news.
E-commerce
e-commerce@its.best.uk
Government white paper of 1999 on e-commerce.This document is presented in Portable Document Format (PDF).
Electronic Commerce & Electronic Markets
Some useful links to information on research, papers, books, bibliographies etc.
Electronic Commerce & the European Union
This web site aims to present a variety of information on the latest developments in electronic commerce in the European Union and further afield. It is hosted by the EC Information Society Project Office (ISPO)
ClickZ Stats
Source for information on Internet market research. Summarises internet data including market size, growth, forecasts, demographics, plus information on such markets as advertising, banking/finance, commercial online services, internet service providers. Resources section provides direct links to organisations referenced to via reports online.
OECD Electronic Commerce
OECD Department of Science, Technology & Information site dedicated to electronic commerce. The OECD is seeking to develop new policies and activities to enable individuals to exploit the potential of electronic commerce. On this site you will find reports, statistics and news. Some full text versions of reports and conferences appear, some of which are in .pdf format.
Roger Clarke's Electronic Commerce Pages
Academic site with much full text material and extensive links. Roger Clarke is a Visiting Fellow, Department of Computer Science, Australian National University and Information Technology Consultant
Organisational and Government - read more
Poll Digest
A service which looks at the latest polls and surveys covered in the media. This includes summaries of MORI research, well as those conducted by other organisations.
The Management Consultancies Association
Contains a search function for consultancies and external links of use to anyone working in this area
Subject Specific - read more
Annual Reports
You may find the annual report for the most recent year on company websites. Look for the Investors or Corporate webpage. If you don't find the annual report on the company website, or you need reports for previous years, consult the following websites.
Northcote
Online access to annual and interim reports for all UK listed companies. Includes reports for the current year and several previous years.
Annual reports for a number of UK companies. One report for a recent year only.
Annual reports for many USA companies.
SCoRe
A national catalogue of company reports. The purpose of this site is to enable researchers to locate company reports held in in print format in UK libraries and archives.
UK Online Investing - Annual Reports Service
A Service provided by World Investor Link and UK Online Investing.com. The Annual Reports Service provides you with quick access to annual reports and other information on selected companies.
If the annual report that you need is not included in the above resources, please note that annual reports are also available in the database Thomson One Banker. This is a complex database, so you may wish to contact your Subject Liaison Librarian for support.
Company information
Companies House
Basic information on 1.2 million UK companies, with links to more comprehensive paid services
Hemmington Scott Limited
Comprehensive company information.
The Thomas Register
The A to Z directory of American companies and brands. Access is free, but you will need to register to use this service
UK Company Researcher
UK Company Researcher has been designed to provide a free and extensive set of links to sites providing UK company information
SEC Filings & Forms (EDGAR)
The US Securities and Exchange Commission requires all public companies in the US (except foreign companies and companies with less than $10 million in assets and 500 shareholders) to file registration statements, periodic reports, and other forms electronically through EDGAR. Anyone can access and download this information for free. Here you'll find links to a complete list of filings available through EDGAR and instructions for searching the EDGAR database.
Using Other Libraries
When conducting specialist research, Brunel Library may not always stock everything you need. If this happens, you have a number of options:
- Join SCONUL. This scheme will give you access to print resources in other university libraries in the UK and Ireland. More information…
- Find out which university has the book you need. More information…
- Apply for an InterLibrary Loan. More information…
Before you visit another library
If you do plan to visit another library, please check first of all that we do not have the item you need. Advice on using the library can be found on our Finding Resources page. Alternatively, please ask a member of staff at the Helpdesk or contact the Subject Liaison Librarian for your School.
Remember, if the item you need is on a reading list, we will make every effort to purchase this for the Library, so please let us know the details.
Where there are specific libraries of interest for your subject, these will be listed below.
Research
As well as the resources listed under the Databases and Web Resources tabs of this subject page, we have a number of other resources that could be of relevance to your research, such as:
Additionally, you may wish to refer our general Research page which comprehensively lists all of our Research Resources.
If you need help with using any of these resources, please contact the Subject Liaison Librarian for your School, details of which can be found from the Overview tab.
