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Business and Management (Marketing)

Business and Management (Marketing) graduates have a range of career opportunities although many of them are interested in Marketing Executive and PR Executive roles. Others seek careers in sales and recruitment. Graduates who have developed their social media and internet marketing skills have further opportunities open to them in the field of digital marketing.

In 2010/11, six months after graduating:

72.0% of graduates with a first degree were in employment

4.0% were in full-time further study

1.3% were combining work and study

In 2010/11 Business and Management (Marketing) graduates were employed in the following positions:

• HR Assistant
• Marketing Associate
• Account Executive
• Online Marketing Coordinator
• Personal Banker
• Business Development Executive
• Marketing Assistant
• Graduate Marketing Executive
• Trade Development Manager
• Buyer
• HR Consultant
• Brand Partnership Intern

In 2010/11 Business and Management (Marketing) graduates entered further study courses such as:

• MSc Marketing
• MSc in HR Management and Employment Relations

The positive impact of a sandwich placement on graduate employment outcomes across Brunel is considerable. Those who have done placements are also much more likely to be in employment for which their degree was a formal requirement or where they believe their degree gave them a competitive advantage in recruitment.

Placement leavers from Business Management (Marketing) experienced the following outcomes:

• 79.0% progressed into employment or further study
• 100.0% were engaged in a graduate-level activity (employment or further study)
• 93.3% of employed leavers were working in the top three categories of graduate level employment
• The average starting salary was £25,000. 

The graduate labour market remains competitive and relevant experience is increasingly required for graduate level jobs. For those without related experience job search strategy is often about getting a ‘foot in the door’ in order to compete for graduate positions later. As a result some graduates were working in occupations such as Marketing Assistant/Intern in order to gain the experience required.

A growing national trend is for many students to delay their job applications until completing their studies, preferring to focus on achieving the highest grade possible. This can result in some graduates initially continuing with their part-time job while they explore their options after graduating. As a result some graduates were working in non-graduate level positions including sales, customer service and administrative occupations.

It is important to note that the DLHE survey provides a snapshot of a very short amount of time (six months) after graduating and while many have progressed into relevant graduate jobs others are taking time out, travelling, waiting to start a course or continuing with their part-time job while they explore their options after graduating. Many graduates have moved on in their careers since completing the questionnaire.