Business Intelligence and Social Media MSc (Brunel Business School)
Brunel Business School has won the Times Higher Education Awards Business School of the Year 2013
About the course
This exciting new programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. The Business Intelligence and Social Media MSc draws together technology and business perspectives in order to understand the implications for social-media enabled business.
The course helps students prepare for a career in business and management within and beyond the IT sector by gaining technical skills and an appreciation of the crucial role social web technologies play in today’s organisations and their ability to transform business processes.
- You will develop sound knowledge and understanding of new-media related business practices and transferable skills designed to meet the challenges of employment within the global economy.
- You will gain understanding of the importance of information and mass communications technologies to the operations of modern businesses of all kinds.
- You will be encouraged to reflect on the relevance of concepts to business and apply your newly developed skills in advance studies or professional practice. Successful graduates of the course progress to leadership and decision making roles in industrial organisations or develop successful consultancy and advisory businesses of their own.
- Practitioners seeking a more commercially relevant and technology oriented master’s qualification in the area of new business technologies rather than an MBA find this course of interest.
The MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.
Professional Consultancy in Business Intelligence and Social Media: The aim of this module is to encourage the application of professional advisory and management principles to the generation of business solutions. Through the study of appropriate methods it is intended that students will develop skills in order to enable them to produce reliable solutions of high quality and increase their appreciation of the significance of adopting a professional approach to the process of business analysis and consultancy.
The module will provide students with an opportunity to develop consultancy and advisory skills, practical skills and technical competencies with new-media whilst working collaboratively to undertake an authentic task. Students also will be given the opportunity to practise and evaluate realistic decision-making in a simulated business environment, with particular emphasis on the organisational implications of evolving business models.
It is anticipated that students will achieve a high level of understanding of the global view of collaborative solutions development and be well prepared for professional practice.
Social Media: The aim of this module is to provide students with an understanding of developments in communication channels and the business implications of these new social media technologies. Students will develop a solid appreciation of the applications and opportunities for the commercial sector to capitalize on social media, as well as to understand the theoretical underpinnings of social organizations and structures.
Business Intelligence: The aim of this module is to present the most significant technologies associated with business intelligence, big data and data analytics, with a particular emphasis on applications in the corporate sector. Students will be supported in developing state-of-the-art knowledge and professional competencies in the analysis, interpretation and management of corporate knowledge resources, with the expectation of gaining proficiency in application tools of relevance to high technology industry. (Please note that this module does not require programming skills).
Mobile, Social Media and Cloud Services: This module aims to present the principles and concepts of social media within the context of cloud services and the mobile web. It takes a specific perspective of how new social media technologies are integrated with cloud based services and mobile platforms in support of business functions. It supports students in developing knowledge and competencies on the principles and technologies enabling cloud services and mobile commerce, and the role that social media has in supporting new technological applications and business processes within the technology sector.
Knowledge Management, Social Networks and Innovation: This module explores the intersection between knowledge, social network technologies and innovation. It examines how organisations create, utilise and communicate knowledge in the global knowledge-based economy and the wider social and economic factors affecting knowledge transfer. The module identifies the exploitation of WEB.2.0 which enables social engagement and processes for business development.
It will analyse and articulate recent trends in new information and communications technologies in this respect and how they may be adopted and adapted for organisational innovation and societal benefit.
Entrepreneurship: This module introduces Entrepreneurship as a field of study and as a framework of analysis. It focuses on the nature of entrepreneurship and its importance in society. In particular the module examines:
- The person - through the analysis and understanding of the psychological and behavioural characteristics of the entrepreneurs. This is achieved by examining and reflecting upon the major theories in the field (psychological theory and cognitive theory)
- The process – through the review and analysis of the main approaches to entrepreneurship.
In addition, the module shows how entrepreneurship unfolds in a wide range of contexts.
Understanding Business and Management Research: The module is predicated on the dominant role of both quantitative and qualitative methods in management research and the need to enable the understanding of research reports and use this information to improve the quality of work, decision-making, and the understanding of complex management problems. The latter will be instrumental in applying existing management theory and research to practical management problems as action researchers.
The specific aims are:
- To provide a balanced view of social science and business research methods enabling a critical understanding of research information.
- To acquire theoretical and practical knowledge for business management by covering issues and debates in management research as reflected in the literature.
- To provide knowledge of relevant research methods and techniques for master's level project work.
Dissertation: A research-based dissertation is an integral element of the programme to which considerable importance is attached. Students are required to base their dissertation on empirical research into a management problem or issue of their choice (subject to approval).
Dissertations are supervised by full-time members of the academic staff of the School who have a wide range of research interests and expertise. The dissertation must be submitted by the end of the academic year during which a student completes all of the taught modules of the course.
Choose one module from these:
Global Outsourcing: The main aims of this module are to:
- Examine the implications, scope and influence of the outsourcing decision upon business strategy and operations
- Analyse vendor assessment procedures, vendor management, project transition and governance
- Evaluate effective procurement strategies for successful outsourcing
- Develop an understanding of the legal aspects associated with outsourcing
International Business Ethics and Corporate Governance: This module focuses on business ethics and corporate governance in the international context. Both areas will be addressed from the perspective of the dual "business" models of the shareholder and the stakeholder approaches. Further the broader societal impacts of business activities will be considered in-depth. The full range of businesses will be considered – from large corporations through to SMEs. Empirical studies will be used to apply the theoretical resources of moral philosophy, CSR and corporate governance.
Strategic Marketing Management: This module aims to approach marketing management through study of both the theoretical underpinning and the practical implications of contemporary marketing challenges. Exploration of strategic marketing management through the study of the planning cycle, strategy, planning and control in the management of the marketing mix.
Global Diversity Management: This module provides and insight into Global Diversity Management by examining how organizations plan, coordinate and implement a set of management strategies, policies, initiatives such as training and development activities that seek to accommodate diverse sets of social and individual backgrounds, interests, beliefs, values and ways of work in organizations with international, multinational, global and transnational workforces and operations.
Read more about the structure of postgraduate degrees at Brunel
and what you will learn on the course.
Brunel Business School has won the Times Higher Education Awards Business School of the Year 2013
The course offers:
- Curriculum focus on social media in business.
- Teaching with and through social media.
- Technologies introduced from non-tech perspective.
- Focus on consultancy and entrepreneurship.
- Opportunities for students to practice and develop problem analysis, solution design, advisory and communication skills, as well as to become familiar with business models and the life-cycle of business development.
Academics who teach on this exciting programme are part of the Information Systems Evaluation and Integration Group which is a research centre of excellence that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.
Teaching and Assessment
The course is structured so that full-time students take four 15 credit modules per term, plus a 60 credit dissertation module in term 3. Each 15 credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time. Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments. The dissertation is an extended research oriented task conducted individually and offers the opportunity for students to undertake in-depth investigation in to a topic of their choosing. Students may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance (rather than theoretical research).
Modes of Study
1-year full-time in September: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.
1-year full-time in January: The taught element of the programme includes 8 modules which are delivered in two terms (four in January to April, and four in September to December); delivery will be by a combination of lectures, seminars and tutorials/group work. The dissertation is undertaken May to August, and then can be completed January to March after the second teaching term.
The business climate is changing fast and there is a wide spread expectation that new jobs will be created in the technology business sector. However it is also widely perceived that there is a worldwide shortage of qualified managers with the skills to capitalise on newly developing disruptive technologies.
As a direct result of new technological advances that enable innovative ways of conducting business and creating value, there are many new opportunities for business professionals to create careers that didn’t exist even just a few years ago. It is reported in the industry literature that these new roles are becoming necessary to handle the responsibilities created by disruptive technologies that have disrupted or changed the traditional business models.
It is expected that new job titles will continue to emerge and we anticipate that graduates of the MSc in Business Intelligence and Social Media course will be well placed to fill these new roles in the USA, China, India – essentially globally. Companies that are actively seeking candidates include technology sector businesses, but also banking, insurance, retail and education. In fact, it is expected that virtually all business sectors will need to address Big-data and inevitably will need skilled people to manage development. Hence, we have designed the course to target the types of new job roles being created and anticipated in business.
The School’s Business Life Employability Programme is designed to help students to acquire a range of employability and networking skills, enabling them to gain a distinct edge in the labour market and to manage their career search and development more effectively.
In addition to the events and training sessions organised within the Business School, master's students have exclusive access to the workshops and skills training provided by the Brunel University’s Graduate School. Typical sessions have included:
For further master's skills training courses, visit the University’s Graduate School website.
- CV Writing for Master's Students
A good quality CV is crucial and takes time to perfect. Students on taught master's are invited to attend this special training session on how to prepare Curriculum Vitae towards a targeted job or sector.
- CV Writing Drop-in Clinic for Master's Students
Masters students are invited to bring along their CVs for a one-to-one review session with a careers advisor or as a follow-up to the Graduates School’s CVs writing for master's Students.
- How to Succeed in Assessment Centres (Master's Students)
This session will help students to prepare for assessment centres which are used as part of an organisation’s recruitment processes for jobs in industry or academia, in particular for highly competitive positions.
- Interview Techniques for Master's Students
A training session designed for master's students that explores the whole competitive process of a job from preparation to presenting and demonstrating your interest on the day.
- Transferrable Skills for Master's Students
Students are encouraged to widen their skills base during postgraduate study in response to employer demand for transferrable skills as well as intellectual knowledge.
Learn more about the Brunel Business Life Employability Programme.
At Brunel we provide many opportunities and experiences within your degree programme and beyond – work-based learning, professional support services, volunteering, mentoring, sports, arts, clubs, societies, and much, much more – and we encourage you to make the most of them, so that you can make the most of yourself.
» More about Employability
Fees for 2016/7 entry
Brunel University is offering Academic Excellence Scholarships to postgraduate students (15%) and scholarships for Brunel Alumni (15%).
Read about funding opportunities available to postgraduate students
UK/EU students can opt to pay in six equal monthly instalments: the first instalment is payable on enrolment and the remaining five by Direct Debit or credit/debit card.
Overseas students can opt to pay in two instalments: 60% on enrolment, and 40% in January for students who commence their course in September (or the remaining 40% in March for selected courses that start in January).
Fees quoted are per annum and are subject to an annual increase.
Entry Criteria 2016/7
- A 2:1 UK Honours degree or an equivalent internationally recognised qualification in management, business studies or a cognate discipline (with a large component of management related subjects in their degree).
- Applicants from non-business/management disciplines (and without any business/management element) will be eligible if they have a first class Honours degree or the overseas equivalent.
- Applicants with a lower second class degree (2:2) in a management; business studies or cognate discipline may be considered, providing they can show evidence of significant relevant work experience (minimum two years full-time post qualification).
- Applicants with non-degree qualifications will be also considered who have relevant work experience (minimum five years full-time) and will be assessed on an interview basis.
- Applicants may be required to attend an interview.
Entry criteria are subject to review and change each academic year.
International and EU Entry Requirements
If your country or institution is not listed or if you are not sure whether your institution is eligible, please contact Admissions
This information is for guidance only by Brunel University London and by meeting the academic requirements does not guarantee entry for our courses as applications are assessed on case-by-case basis.
English Language Requirements
- IELTS: 6.5 (min 6 in all areas)
- Pearson: 58 (51 in all subscores)
- BrunELT: 65% (min 60% in all areas)
Brunel University London strongly recommends that if you will require a Tier 4 visa, you sit your IELTS test at a test centre that has been approved by UK Visas and Immigration (UKVI) as being a provider of a Secure English Language Test (SELT). Not all test centres have this status. The University can accept IELTS (with the required scores) taken at any official test centre or other English Language qualifications we accept as meeting our main award entry requirements.
However, if you wish to undertake a Pre-sessional English course to further improve your English prior to the start of your degree course, you must sit the test at an approved SELT provider. This is because you will only be able to apply for a Tier 4 student visa to undertake a Pre-sessional English course if you hold a SELT from a UKVI approved test centre. Find out more information about it.
Brunel also offers our own BrunELT English Test and accepts a range of other language courses. We also have Pre-sessional English language courses for students who do not meet these requirements, or who wish to improve their English.
Our International Pathways and Language Centre offers a number of foundation and pre-masters courses to provide you with the academic skills required for your chosen course.
The Pre-Masters course has been designed to prepare international students who have not qualified for direct entry to Brunel University London's Master's degrees. Undertaking a Pre-Master's course will give you time to adjust to the rigorous research and independent study requirements of a postgraduate degree. This will ensure you get the most out of your master's studies at Brunel University London and go on to achieve graduation in your chosen field. See details.