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Business and Management (Entrepreneurship and Innovation) BSc (Brunel Business School)

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Business and Management (Entrepreneurship and Innovation) BSc (Brunel Business School)

Placement Offered This course has a Placement Year option


Course subject to approval

Start a business and earn a degree with this innovative new programme from Brunel Business School

At last, a business and management degree that doesn't just teach entrepreneurship and innovation, you get to put it into practice as you create, launch, and develop a real enterprise from year two.

NEW for September 2019

Brunel Business School is AACSB accredited Business School of the Year 2013

About the course

BSc (Hons) Business and Management (Entrepreneurship and Innovation) has been created to educate you in the study of business and management at degree level with a specialisation in entrepreneurship and innovation.

Through a series of specialist modules in years two and three, including your final year project, you will develop invaluable entrepreneurship and innovation knowledge and practice, and the skills to recognise new business opportunities

A unique feature of the programme is the opportunity to gain hands-on, practice-based learning by creating, running and growing a real-life enterprise as part of a group of up to five students.

Along the way, you will learn from academics and professional business mentors who will help you to get the most out of your start-up and degree experience.

BSc Business and Management (Entrepreneurship and Innovation) consists of three levels of taught modules.

In Level 1 (your first year) you will be introduced to general business foundations  (the organisation, management, and the business environment), through six compulsory modules that will help to provide you with a good understanding of theory and practice in general business and management.

A specific emphasis is placed on the development of your commercial and business awareness, and preparation for new business creation, and/or placement or work experiences.

Level 2 and Level 3 offer the specialist modules in entrepreneurship and innovation where you will extend your understanding of business through a more focused range of modules.

Levels 1 and 2 modules are compulsory, and Level 3 consists of both compulsory and optional modules.

Compulsory specialist subjects

These will include New Venture Creation; Business Growth and Sustainability; Innovation, Creativity and Leadership; Entrepreneurship and Small Business Management, and Corporate Entrepreneurship and Innovation. 

Optional modules

These allow you to further specialise at Level 3 in the areas such as Entrepreneurial Finance, Internet Marketing, Strategic Management or Innovation and Knowledge Management.

As part of your Level 3 studies you will have the opportunity to demonstrate your ability to apply the theoretical concepts and analytical skills learned, by producing an 8000 word researched Final Year Project on a particular issue of entrepreneurial and innovation management. 

“Come and be part of a unique business degree with a specialisation in entrepreneurship and innovation in the UK that gives you the opportunity to create and run a real start-up. The experience and skills that you will gain will equip you for an entrepreneurial career in a wide range of organisations – not only start-ups but also SMEs and multinational companies that are looking for graduates with an entrepreneurial mindset, knowledge and skills.”

Dr Xiaoqing Li

Course Director
Business and Management (Entrepreneurship and Innovation) BSc


The degree will help you to acquire a range of skills in business and management, but also an in-depth understanding of entrepreneurship and innovation in creating and growing small businesses, including entrepreneur finance, strategy and business planning, as well as the theories and practices of entrepreneurship and innovation in established corporate organizations.

  • You will have hands-on experimental experience of new venture creation and growth, the aptitude and ability to recognise and evaluate entrepreneurial opportunities, and the confidence to discover innovative solutions to economic and social problems
  • You will have enhanced awareness of the self-employment opportunities to exploit when you graduate, such as starting up or continuing to run your own businesses
  • You will have qualities and transferrable skills suitable for variety of career opportunities, such as working for established firms with an entrepreneurial and innovation mind-set, becoming business consultants and business analysts, or continuing with postgraduate study in a variety of areas.
  • You will have gained appropriate business social responsibility and culture understanding in a national and international business context
  • Entrepreneurial experience: through hands-on entrepreneurial and innovation skills practice as well as the ability to apply theory to practice


Contact our Enquiries team.
Course Enquiries: +44 (0)1895 265599 (before you submit an application)
Admissions Office: +44 (0)1895 265265 (after you submit an application)

Course Content

The BSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Level 1


  • Introduction to Management Enquiry
  • Management Information with Technology
  • Organisational Behaviour and Analysis
  • Introduction to Accounting
  • International Business Environment
  • Principles and Practice of Marketing

Level 2


  • New Venture Creation
  • Business Growth and Sustainability
  • Creativity, Innovation and Leadership
  • Research Methods for Business and Management
  • Entrepreneurship and Marketing in Business
  • International Business in Emerging Markets

Work placement assignment (placement year students only)

Level 3


  • Entrepreneurship and Small Business Management
  • Corporate entrepreneurship and innovation
  • Issues and Controversies in Management  (Final Year Project)

Optional, choose two from:

  • Entrepreneurial Finance
  • Strategic Management
  • Innovation and Knowledge Management
  • Internet Marketing

Read more about the structure of undergraduate degrees at Brunel


This degree focusses on developing your entrepreneurial and innovation thinking and skills. The work-based learning approach (through creating and running a real life business start-up, work placement, and a dissertation based on Co-Innovate projects) will help to nurture you as an entrepreneur or innovator.

This degree will help to give you an 'entrepreneurial and innovation edge' as a business graduate, bringing valuable, practised skills to established firms and multi-nationals launching new products and services.

You will learn how to make calculated risks to initiate new ventures, be able to recognise and evaluate entrepreneurial and innovation opportunities, and have the confidence to discover innovative solutions to economic and social problems, and the skills of managing resources and overcoming barriers.

These attributes and skills will help to equip you to compete in the competitive job market or to succeed in your own entrepreneurial career.


Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for:

  • Starting up or continuing your own business
  • Joining a family business
  • Working in corporations in an intrapreneurial capacity, in roles such as a business development manager, new production development managers and strategic leader.

You may also choose to develop a portfolio career, involving one or more of these career opportunities.  

Alternatively, you could also go to further study in entrepreneurship, innovation management, venture capital management, business management, marketing, human resource management, and international business.

Graduates destination in terms of organisation types can be:

  1. Self-employed businesses
  2. Established firms
  3. Consultancies
  4. Governments
  5. NGOs

Work Placements

If you opt for a four year programme with a placement you can opt to use your placement year to develop and grow your business.

Alternatively, if you opt to apply and secure an external placement, at the end of your level two studies, you will typically spend 44 weeks in an organisation performing a role relevant to your degree.

The scope and variety for a placement is already a long-established feature of undergraduate degrees at Brunel Business School and is highly successful with many students currently on placement in a number of roles within various sectors. Previous placement have included:

IBM, Adidas, Lloyds TSB, British Airways, Orange, Microsoft, Warner Bros, Morgan Stanley, Air France, Walt Disney, PricewaterhouseCoopers, United Biscuits, Nissan to name a few.

  • Work placements typically pay a salary between £13,000 and £17,000 per annum, depending on the market sector and location – some have been known to earn considerably more than this, while some placement may be unpaid.

During your placement, an academic member of Brunel Business School will keep in touch, and you and your employer will be invited to attend a tutorial day at Brunel.

Most work placements are organised with companies based in the UK, but where a student has contacts overseas, it is possible to organise a placement outside the UK, subject to certain conditions being met.

At Brunel we provide many opportunities and experiences within your degree programme and beyond – work-based learning, professional support services, volunteering, mentoring, sports, arts, clubs, societies, and much, much more – and we encourage you to make the most of them, so that you can make the most of yourself.

» More about Employability

Entry Criteria 2018/19

Subject to approval

  • GCE A-level BBB.
  • BTEC Level 3 Extended Diploma DDD in Business or Enterprise and Entrepreneurship.
  • BTEC Level 3 Diploma DD in Business with an A-level at grade B. (Other combinations may be considered on a case-by-case basis).
  • BTEC Level 3 Subsidiary Diploma D in Business with A-levels      grade BB. (Other combinations may be considered on a case-by-case  basis).
  • International Baccalaureate Diploma 30 points.
  • Access to Higher Education Diploma Complete and pass Access to Business or related subject course with 45 credits at Level 3 Distinction.  Applicants must also have 2 years work experience.

All BTEC combinations must include an A-level.

A minimum of five GCSEs are required, including Mathematics grade C or grade 4 and GCSE English Language at Grade C or grade 4.

Entry criteria are subject to review and change each academic year.

International and EU Entry Requirements

If your country or institution is not listed or if you are not sure whether your institution is eligible, please contact Admissions

This information is for guidance only by Brunel University London and by meeting the academic requirements does not guarantee entry for our courses as applications are assessed on case-by-case basis.

English Language Requirements

  • IELTS: 6.5 (min 5.5 in all areas)
  • Pearson: 58 (51 in all subscores)
  • BrunELT: 65% (min 55% in all areas)

Brunel University London strongly recommends that if you will require a Tier 4 visa, you sit your IELTS test at a test centre that has been approved by UK Visas and Immigration (UKVI) as being a provider of a Secure English Language Test (SELT). Not all test centres have this status. The University can accept IELTS (with the required scores) taken at any official test centre or other English Language qualifications we accept as meeting our main award entry requirements.

However, if you wish to undertake a Pre-sessional English course to further improve your English prior to the start of your degree course, you must sit the test at an approved SELT provider. This is because you will only be able to apply for a Tier 4 student visa to undertake a Pre-sessional English course if you hold a SELT from a UKVI approved test centre. Find out more information about it.

Brunel also offers our own BrunELT English Test and accepts a range of other language courses. We also have Pre-sessional English language courses for students who do not meet these requirements, or who wish to improve their English. Find out more information about English course and test options.

Special Features

Special features

  • An opportunity to gain hands-on, practice-based learning by creating, running and growing a real-life enterprise
  • You can opt to use your placement year to develop your enterprise
  • You will be taught by academics who have a strong track record in producing high quality research in international journal publications
  • You will receive guidance and support from professional business mentors
  • You will learn from entrepreneurs through guest-speaker sessions, company visits, and live case studies 
  • You will gain valuable transferable team working skills through team-based and peer-learning experiences embedded in the programme
  • Access to the Business School employability programme, Business Life,  offering high quality personal, technology, and business skill training courses and workshops
  • Access to a variety of entrepreneurship and innovation activities and events in central London including the London Mayor's Entrepreneur Award
  • Through the Brunel / Co-innovate partnership you can opt to collaborate with an SME to help solve a real business problem as part of your final year project
  • Access to Brunel Innovation Hub that offers expert advice and funding on student start-ups
  • Brunel Business School is accredited by the AACSB and is the Top 100 of the FT European Business Schools (2017)

Fees for 2018/19 entry

UK/EU students: £9,250 full-time

International students: £16,200 full-time

Additional course related costs

See our fees and funding page for full details of scholarships available to Brunel applicants

Fees quoted are per year and are subject to an annual increase.