Home Page of Kevin Lu (BSc (Hons) in Mathematics, PhD in Management) email: kevin.lu@brunel.ac.uk, otherwise, phone 01895 265 254. or write to:104c ESGW Building, Business School, Brunel University Uxbridge UB8 3PH UK
Main activities	Head of Research OISM
Teaching activities	Teaching modules of Business Analytics; PG-dissertation Coordinator, industry-based projects;
Research activities	His research has been supported by NSFC, KTP, GCRF, SAMS, EPSRC, the EU, and industry partners. He successfully supervised ten PhD projects, three of which were completed within three years.
Publications Shaouf, AA. and Lu, K. (2022) 'Establishing Trust in E-Commerce Through Website Design Elements'. International Journal of Technology and Human Interaction, 18 (1). pp. 1 - 24. ISSN: 1548-3908 Meng, L., Duan, S., Kou, S., & Lu, K. (2022). The effect of depth of field: how a blurry background in product presentation influence product size perception? Psychology & Marketing. 0, 1-20. ISSN:1520-6793 Erbao, C., Luo, H. and Lu, K. (2022) Dynamic pricing in the presence of strategic consumers with experience-in-store-and-buy-online. International Journal of Production Research, 0. pp. 1 - 18. ISSN: 0020-7543 Kevin Lu, at al. (2022). Multi-view Subspace Clustering with Multi-level Representations and Adversarial Regularization, IEEE Transactions on Neural Networks and Learning Systems. Xie, G., Lu, K., Gupta, S., Jiang, Y., & Shi, L. (2021). How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences. Journal of Retailing, (SI: Metrics and Analytics) 97(4), 621-638. Zhou, L., Du, G., Lu, K., & Wang, L. (2021). A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications. Expert Systems with Applications, 174, 1-15. Chen, C., Zhang, D., Lu, K. and Wang, C.L. (2021), "User design as a double-edged sword: exploring perceived self-improvement and uncertainty in purchasing utilitarian products", Journal of Product & Brand Management. Du, G., Zhou, L., Lu, K., & Ding, H. (2021). Deep multiple non-negative matrix factorization for multi-view clustering. Intelligent Data Analysis, 25(2), 339-357. Alsaggaf, M., Lu, K., & Li, X. (2019). Electronic word-of-mouth in the mobile service sector: The role of service quality and customer emotional response. International Journal of Services and Operations Management, 34(1), 81-110. Lu, K. J. (2018). Decision Making under Uncertainty through Extending Influence Diagrams with Interval-valued Parameters. Expert Systems: the journal of knowledge engineering, 35(4), 1-15. Yang, H., Cao, E., Lu, K., & Zhang, G. (2017). Optimal contract design for dual-channel supply chains under information asymmetry. Journal of Business and Industrial Marketing, 32(8), 1087-1097. Lu, K. J. (2016). UNDERSTANDING AND PREDICTING ONLINE PURCHASE INTENTION: DEVELOPMENT OF A MODEL FOR COGNITIVEAFFECTIVE SHOPPER RESPONSES. International Journal of Management and Applied Science, 2(12). Shaouf, A., & Lu, K. J. (2016). The Effect of Web Advertising Visual Design on Online Purchase Intention: An Examination across Gender. Computers in Human Behavior, 60, 622-634. Elwalda, A., & Lu, K. J. (2016). Perceived Derived Attributes of Online Customer Reviews. Computers in Human Behavior, 56, 306-319. Zhou, L., Lu, K. J., & Liu, W. (2016). An Approach for Community Detection in Social Networks Based on Cooperative Games Theory. Expert Systems: the journal of knowledge engineering, Vol. 33,(No. 2). A Elwalda, K Lu. (2016) The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs. Journal of Customer Behaviour 15 (2), 123-152 Zhou, L., & Lu, K. J. (2015). An Approach for Overlapping and Hierarchical Community Detection in Social Networks Based on Coalition Formation Game Theory. Expert Systems with Applications, 42(24), 9634-9646. Erbao Cao., Zhou, X., & Lu, K. J. (2014). Coordinating a Supply Chain under Demand and Cost Disruptions. International Journal of Production Research, 53(12), 3735-3752. Zhou, L., & Lu, K. J. (2014). Detecting Communities with Different Sizes for Social Network Analysis. The Computer Journal, 58(9), 1894-1908. Zhou, L., & Lu, K. J. (2013). Game Theory-based Influence Diagrams. Expert Systems: The Journal of Knowledge Engineering, 30((4)), 341-351. Li, Z., Li, L., Duan, L., Lu, K. J., & Shi, Z. (2012). Distributed data mining: a survey. Information Technology and Management, 4, 403-409. Charleen, K., & Lu, K. J. (2011). How to Make Profit through Microblogging? The Case of Dell on Twitter. Journal of Marketing and Operations Management Research. Shi, C., Yan, Z., Lu, K., Shi, Z., & Wang, B. (2009). A dominance tree and its application in evolutionary multi-objective optimization. Information Sciences, 179(20), 3540-3560. Zhu, H., Lu, K., & Jin, R. (2009). A practical mandatory access control model for XML databases. Information Sciences, 179(8), 1116-1133. Zhan, G., He, Q., Shi, Z., & Lu, K. (2008). On defining partition entropy by inequalities. IEEE Transactions on Information Theory, 53(9), 3233-3239. Basra, R., Lu, K., & Skobelev, P. (2007). Resolving scheduling issues of the London Underground using a multi-agent system. International Journal of Intelligent Systems Technologies and Applications, 2(1), 3-19. Luo, P., Lu, K., Shi, Z., & He, Q. (2007). Distributed data mining in grid computing environments. Future Generation Computer Systems, 23(17), 84-91. Luo, P., Lu, K., Huang, R., He, Q., & Shi, Z. (2006). A heterogeneous computing system for data mining workflows in multi-agent environments. Expert Systems: The Journal of Knowledge Engineering, 23(5), 258-272. Chen, Z., & Lu, K. (2006). A preprocess algorithm of filtering irrelevant information based on the minimum class difference. Knowledge-Based Systems, 19(6), 422-429. -------- Brunel University Research Archive (BRAD)/