Digital Marketing and Creative Storytelling

 

In a saturated digital world, capturing attention requires more than just good content – it demands powerful storytelling, strategic thinking, and the ability to leverage new technologies. This 8-week CPD programme, led by Brunel Business School’s internationally recognised marketing and AI faculty, blends creative storytelling with cutting-edge digital marketing practices, powered by artificial intelligence.

Participants will learn how to design brand narratives that resonate, optimise content using AI tools, and build strategies that engage audiences, foster loyalty, and deliver measurable impact.

The Brunel difference:

• Taught by global experts: Faculty include award-winning researchers, CIM-accredited educators, and published thought leaders in branding, marketing, and AI.
• Research-driven, industry-aligned: Informed by live consultancy, global marketing research, and active collaborations with media, retail, tech, and hospitality sectors.
• AI integration at its core: Gain hands-on insight into how AI is transforming marketing strategy – from predictive analytics to personalised content automation.
• Creative meets technical: Learn storytelling from experts in design, branding, and psychology, paired with data science and tech specialists.
• Recognised excellence: Delivered by an AACSB-accredited business school with global research impact and PRME-aligned ethical leadership.
• Flexible, professional delivery: Evening sessions and optional online/hybrid modes make this course ideal for working professionals and teams.

Who is this programme for?

This programme is designed for:

• Marketing professionals and brand strategists
• Content creators and social media managers
• Business owners and entrepreneurs
• Communication leads and digital transformation managers
• Anyone looking to combine creativity with AI-driven marketing insights 

What you’ll learn

	Topic	Summary
1	Principles of Marketing and Storytelling	Learn how foundational marketing principles and compelling storytelling drive customer connection.
2	Crafting Brand Narratives Across Platforms	Develop multi-platform messaging that strengthens identity and amplifies reach.
3	AI in Digital Marketing & Content Creation	Discover how AI is revolutionising content strategy, automation, and personalisation.
4	Building an AI-Digital Marketing Strategy	Build intelligent marketing strategies using AI to target, engage, and convert.
5	Measuring Brand Loyalty & Effectiveness	Explore tools and metrics to build loyalty and evaluate marketing impact.
6	AI for Data Analytics and Business Decisions	Use AI-powered analytics to interpret trends, forecast behaviour, and inform strategy.
7	Ethics and Challenges of AI	Examine bias, responsibility, and trust in AI-powered marketing.
8	Cybersecurity and Data Privacy	Learn how to protect your organisation and customers in a digital-first world.

Benefits

• Build skills in AI-enhanced marketing and storytelling that resonates
• Learn to craft content strategies that are creative, data-informed, and impactful
• Improve your ability to measure effectiveness and demonstrate ROI
• Deepen your understanding of brand loyalty, digital trust, and responsible innovation
• Gain confidence using industry-relevant AI tools and data platforms

Learning outcomes

By completing the programme, you will be able to:

• Develop integrated brand narratives across digital channels
• Apply AI tools to optimise content creation, audience segmentation, and engagement
• Build strategies that boost brand loyalty and marketing performance
• Navigate the ethics and risks of AI in digital marketing, with strong data governance

Delivery format

• Duration: 8 weeks
• Schedule: One evening per week (18:30–20:30)
• Delivery: Online, in-person, or hybrid
• Certificate: Brunel University Certificate of Completion (min. 70% attendance)

Growth and skills levy funding

This programme meets growth and skills levy standards and is an ideal option for organisations seeking to upskill innovation and product teams through existing funding streams.