Digital Transformation and AI
Strategic insight. Global expertise. Real-world results.
In today’s fast-evolving digital economy, staying competitive means more than adopting new technologies – it requires strategic thinking, responsible leadership, and the confidence to transform. This 8-week CPD programme offers a powerful learning experience, led by globally recognised experts from Brunel Business School, with research and policy credentials in AI, blockchain, digital transformation, and innovation management.
Designed to equip business professionals with practical tools and future-ready skills, this programme blends academic insight with hands-on application. Whether you're an SME leader, digital strategist, or manager looking to embed AI into operations or marketing, you’ll gain the knowledge and confidence to lead digital change.
The Brunel difference:
- Learn from global experts: Delivered by faculty who advise governments, publish in top journals, and lead international projects in AI, fintech, and transformation strategy.
- Research-led, practice-informed: Programme content is grounded in live consultancy, government-funded research, and real-world case studies across sectors and markets.
- Interdisciplinary approach: Faculty from business, AI, finance, and marketing collaborate to deliver a truly holistic learning experience.
- Accredited excellence: Brunel Business School is AACSB-accredited, PRME-aligned, and globally ranked in business and management.
- Flexible and accessible: Evening delivery (18:30–20:30) supports busy schedules; online and hybrid options available.
- Global relevance: Gain insights from projects that span the UK, EU, China, Africa, and the Middle East.
Who is this programme for?
- SME owners and directors
- Change and digital transformation leaders
- IT professionals and analysts
- Marketing and operations managers
- Professionals driving AI integration or innovation strategies
What you’ll learn
| | Topic | Focus |
|---|
| 1 |
Foundation of Digital Transformation |
Understand the drivers, frameworks, and strategic impact of digital transformation. |
| 2 |
Identifying and Integrating Digital Tools |
Explore tools to automate, innovate, and streamline operations. |
| 3 |
AI Strategy for Operational Efficiency |
Apply AI to enhance productivity, reduce costs, and build intelligent workflows. |
| 4 |
AI-Powered Digital Marketing |
Use AI to personalise campaigns, generate insights, and improve customer engagement. |
| 5 |
Blockchain and Digital Futures |
Discover how blockchain reshapes value chains and supports transparency. |
| 6 |
AI and Data-Driven Decision-Making |
Learn to extract insights from data and support smarter decisions with AI. |
| 7 |
Ethics and Challenges of AI |
Examine responsible AI use, bias, and transparency. |
| 8 |
Cybersecurity and Data Privacy |
Understand how to protect digital assets and maintain regulatory compliance. |
Learning outcomes
By the end of this programme, participants will:
- Understand how to lead and manage digital transformation in any organisation
- Identify appropriate digital tools and integrate them into operations
- Design effective, AI-powered marketing and operational strategies
- Critically assess ethical risks and implement cybersecurity best practices
- Confidently lead innovation, backed by the latest research and global case studies
Certification and format
- Duration: 8 weeks
- Schedule: Evenings, 18:30–20:30
- Delivery: Online, in-person or hybrid
- Certification: Brunel University Certificate of Completion (with 70% attendance)
Growth and skills levy funding
This programme meets growth and skills levy standards and is an ideal option for organisations seeking to upskill innovation and product teams through existing funding streams.