Strategic Entrepreneurship and Innovation
In a volatile business landscape, sustainable growth demands more than operational excellence – it requires entrepreneurial vision, strategic leadership, and innovation that is both creative and commercially viable. This 8-week CPD programme, delivered by Brunel Business School’s research-led faculty, empowers professionals to lead innovation, embed entrepreneurial thinking within organisations, and make sound financial decisions that drive impact.
Participants will explore frameworks for innovation, design thinking, strategic entrepreneurship, and funding mechanisms, equipping them to lead with agility, think like intrapreneurs, and thrive in complex environments.
The Brunel difference:
- Led by practitioner-scholars: Delivered by faculty with expertise in entrepreneurship, innovation finance, strategy, and change leadership.
- Research-informed, business-connected: Developed from real-world consultancy and executive education engagements with organisations such as Bank of China, NHS, British Council, and Surrey Fire Service.
- Entrepreneurship meets financial strategy: Learn to generate innovative ideas and finance them—through sustainable investment, ESG, and strategic funding models.
- Applied and experiential: Includes case studies, business simulations, and a final project applying tools to real-world organisational scenarios.
- Recognised excellence: Delivered by an AACSB-accredited business school within the University of London, with strong rankings for research impact and responsible business.
- Built for professionals: One evening a week, with online, in-person, or hybrid delivery options – ideal for busy leaders and agile teams.
Who is this programme for?
This programme is designed for:
- Executives and senior professionals leading change or innovation
- Corporate intrapreneurs and strategic project leaders
- Innovation and product development managers
- Entrepreneurs and start-up founders
- Business consultants and advisors
- Mid-career professionals seeking to enhance strategic and financial skillsets
What you’ll learn
| | Topic | Summary |
|---|
| 1 |
Foundations of Strategic Entrepreneurship |
Explore how entrepreneurship thrives inside organisations. Learn to identify opportunities, build momentum, and lead with purpose. |
| 2 |
Innovation Dynamics |
Understand what drives innovation. Learn how to cultivate creativity, manage risk, and remove barriers to change. |
| 3 |
Leading Innovation in Organisations |
Equip yourself with leadership tools that motivate teams and embed innovation into daily practice. |
| 4 |
Financial Acumen for Entrepreneurs |
Gain confidence in interpreting financial data, sustainability reporting, and assessing business value. |
| 5 |
Investment & Funding Innovation |
Learn about ESG, green finance, venture capital, and how to fund innovation strategically and responsibly. |
| 6 |
Managing Change in Uncertain Times |
Apply proven change management models to navigate disruption and maintain innovative momentum. |
| 7 |
Design Thinking for Innovation |
Use design thinking methods to develop products and services that solve real customer problems. |
| 8 |
Entrepreneurial Simulation & Presentation |
Apply everything in a capstone simulation and receive feedback from faculty and peers. |
Benefits
- Build entrepreneurial and innovation leadership skills
- Learn to align creativity with financial strategy
- Understand how to foster a culture of innovation across teams
- Gain practical experience in funding, financial planning, and ESG
- Apply tools like design thinking and change frameworks to live business scenarios
Learning outcomes
By completing the programme, you will be able to:
- Embed entrepreneurial thinking in complex, corporate environments
- Develop and lead innovation strategies that deliver measurable value
- Understand key financial principles behind innovation funding and risk
- Apply design thinking and change management to drive successful transformation
- Present entrepreneurial solutions using real-world business tools and language
Delivery format
- Duration: 8 weeks
- Schedule: One evening per week (18:30–20:30)
- Delivery: Online, in-person, or hybrid
- Certificate: Brunel University Certificate of Completion (min. 70% attendance)
Growth and skills levy eligible
This programme meets growth and skills levy standards and is an ideal option for organisations seeking to upskill innovation and product teams through existing funding streams.