CIM Accredited Degree | Brunel Business School

Achieve more with the CIM accredited degree at Brunel Business School

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The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Brunel Business School has joined forces with CIM to give students and alumni the opportunity to gain professional qualifications. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Our degrees have been mapped against the CIM Certificate in Professional Digital Marketing (Level 4) and CIM Diploma in Professional Digital Marketing (Level 6) and the exemptions available are detailed as follows:

Diploma level 6 - You will gain exemption from Marketing & Digital Strategy, and will just need to complete ‘Digital Optimisation’ and ‘The Digital Customer Experience’ workshops.

On Certificate level 4 - You will gain exemption from ‘Applied Marketing’ and ‘Planning and Campaigns’ and would just need to complete the ‘Digital Marketing Techniques’ workshop.

'CIM works with leading universities worldwide to award Graduate Gateway status. This gives students the opportunity to gain a CIM qualification or award alongside their marketing degree. Not only will this help improve your employment opportunities, but it will also enable you to transfer your skills into the workplace, meaning you’ll add value to an organisation and be able to adapt to the many roles of a marketer."

Sarah Moriarty, The Chartered Institute of Marketing

Why CIM qualifications and degrees matter

The CIM works with leading universities worldwide to offer access to their CIM Accredited Degree programme, opening up opportunities to gain further qualifications as well as membership to the leading international professional marketing body. Becoming a member conveys your commitment to a professional marketing career and gives you access to many other resources for networking, knowledge acquisition and career progression. On average, graduates with CIM membership and qualifications gain £152,000 more over their entire career. It is also more likely that a future employer would be open to funding higher level CIM study for you if you already have a CIM qualification under your belt.

Gain a CIM qualification whilst studying at Brunel

By joining our CIM Accredited Degree programme, we offer you the opportunity to gain professional marketing qualifications while you study. Because our degree courses already cover some of the content in CIM modules, you are exempt from taking those assessments as part of your CIM qualification, saving you time and money.

When taking the CIM Certificate in Professional Digital Marketing (Level 4), you will be exempt from the Marketing and Integrated Communications module. This means you only have to take one assessment in Digital Marketing to gain the full qualification.

Should you pursue the CIM Diploma in Professional Digital Marketing (Level 6), you will likewise be exempt from the Strategic Marketing module, and so will only have to pass two modules, Mastering Metrics and Digital Strategy.

Who can access the CIM Gateway?

The Brunel Business School CIM Accredited Degree programme is open to students studying on the following degree courses:

Business and Management (Marketing) BSc
Business and Management (Marketing with placement) BSc
Marketing MSc
Corporate Brand Management MSc

We also offer access to the CIM Accredited Degree programme to Brunel Business School marketing alumni who have graduated from these degree courses in the last three years. The additional modules for each qualification must be completed within five years of graduation for the exemptions to still be valid.

How do I claim my CIM qualification?

In order to claim the CIM professional qualification, in addition to passing the appropriate modules:

Students on an undergraduate degree must pass with a 2:2 classification or higher
Students on a postgraduate degree must achieve a pass mark or higher
Students are required to send evidence of graduation to the CIM Qualifications Team

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CIM Certificate in Professional Digital Marketing

CIM Diploma in Professional Digital Marketing

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What our students say:

I felt like I have learned a lot more these days than in my degree so far

Sofie Froberg Karlsen, BSc Business and Management (Marketing)

I felt like I have learned a lot more these days than in my degree so far, it was a lot more professional and work focused.

Really interesting and quite fun

Ba-Ena Alando, MSc Marketing

Really interesting and quite fun, learnt a lot that compliments my MSc in Marketing

I feel equipped with the right tools to do my assignment.

Samiya Sajjad, MSc Corporate Brand Management

Very insightful workshop, I feel equipped with the right tools to do my assignment.

Good interactive session overall

Hamza Tajri, MSc Marketing

Good interactive session overall, loved the way Jon delivers the lecture to us with good examples and tasks.