Brunel Design School and Open Inclusion address the inclusive design for immersive technology gap with a ground-breaking partnership.
Despite the development of immersive technologies being a priority of the UK Industrial Strategy, inclusive design for immersive tech is still a largely under-explored area.
With the view of enabling OpenInclusion to build and expand its business platform, the preliminary work included building a network of partners focused on the inclusive design of the immersive reality. The next step forward was a joint funding application to Innovate UK’s Audience of the Future: Design Foundations fund. In addition to Brunel Design and Open Inclusion, this application involved Channel 4.
The application was successful and the funding of ca. £60,000 was granted for a 6-month project to develop inclusive design solutions to improve access to 360° videos for users with motor, perceptual and cognitive impairments and disabilities and for older users.
The project will improve the levels of inclusion across the disability and age spectrum for broadcast, gaming and education content in VR, AR and MR. As such, considering that the population of people with disabilities in the UK amounts to more than 11 million and those over the age of 65 to more than 11.5 million, the project has the potential to make a significant contribution to enlarging the immersive tech sector of the UK economy.
The partnership between Brunel Design and Open Inclusion was expanded to include Cambridge Engineering Design Centre, Games London, To Play For, Virti Health and RNIB. The successful application generated a grant of ca. £600,000, which enables the development of the Inclusive Design Toolkit for Immersive Reality.
Inclusive design has been a topic of research within design for many years. But applying inclusive design in the context of immersive technology has been relatively new, it is novel research. As an academic you always want to do something that hasn’t been done before and that can potentially benefit people and in this case people with disabilities
Dr Vanja Garaj - Head of Design
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Mrs Gurnam Selvarajah
Gurnam is a talented Director, highly skilled in strategic project design and delivery, who has experience in Telecoms, Technology, Finance, Training, Business Support Services, Public/Private Sector Partnerships, Local Councils and Recruitment. With Operations Management at a senior level, she is prolific in winning new business and created a vibrant successful business which began as a joint venture project at Park Royal Workforce.Gurnam is equally highly accomplished in directing strategy, senior management, networking, customer relationship management and building sustainable and profitable business lines and brings a wealth of experience to her clients' businesses.With a passion for business development, Gurnam has successfully grown businesses whilst confidently delivering tangible business results. She has led business critical projects with budgets up to £130M, identified and managed stakeholders whilst leading teams across business departments. She has demonstrated the capability to deliver across a multitude of business cultures, sectors and projects.For her next challenge, Gurnam is looking to utilize her knowledge and experience in strategic management, project management, operational delivery and business development in an environment where she will make a positive difference to an organizations' people, processes, project delivery and business growth.
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Case study last modified 27/06/2022