Exit Menu

Emotional design for homeware

Emotional design elements, social media marketing and manufacturing efficiency come together to design successful homeware products.

The need

As a small Industrial Design consultancy, Everydayproduct needed support in finding the success drivers to a newly developed product concept for the kitchenware or homeware market. This led them to a decision to work with Co-Innovate at Brunel University London.

The solution

We agreed to work on new ideas to design successful homeware products, explore the trends, social media marketing and user preferences. Through the implementation of emotional design elements with consideration of social media marketing and manufacturing efficiency the aim was to access user-generated content and fulfill the emotional needs of users aged between 26-35.

The research focused on key drivers in the success of the range of Kaleido trays. Kaleido is a collection of serving trays of various sizes and colours designed by Clara Von Zweigbergk, a Swedish designer, for Hay ApS, which everydayproduct had identified as an ideal example of successful, on-trend, and trend-setting housewares. housewares. The collaboration has also been a way for the student to work on new ideas to design successful homeware products, explore the trends, social media marketing and user preferences.

The outcome

The company received a guideline for a new homeware design with three concepts and transferable know-how to deploy on future projects. The relationships and knowledge Everydayproduct have developed through Co-Innovate will sustain their innovation efforts in the long term, as well as resulting in the creation of a new generation of sustainable product designs in homeware.

The student's body of work is insightful, well presented and will be useful in the future. We are happy with Alex's work as we have achieved the objectives of the collaboration

Sam, Partner at Everydayproduct

Get in touch with the project team member(s) for this case study

Mrs Gurnam Selvarajah Mrs Gurnam Selvarajah
Entrepreneur Director
Gurnam is a talented Director, highly skilled in strategic project design and delivery, who has experience in Telecoms, Technology, Finance, Training, Business Support Services, Public/Private Sector Partnerships, Local Councils and Recruitment. With Operations Management at a senior level, she is prolific in winning new business and created a vibrant successful business which began as a joint venture project at Park Royal Workforce.Gurnam is equally highly accomplished in directing strategy, senior management, networking, customer relationship management and building sustainable and profitable business lines and brings a wealth of experience to her clients' businesses.With a passion for business development, Gurnam has successfully grown businesses whilst confidently delivering tangible business results. She has led business critical projects with budgets up to £130M, identified and managed stakeholders whilst leading teams across business departments. She has demonstrated the capability to deliver across a multitude of business cultures, sectors and projects.For her next challenge, Gurnam is looking to utilize her knowledge and experience in strategic management, project management, operational delivery and business development in an environment where she will make a positive difference to an organizations' people, processes, project delivery and business growth.
Mrs Naima Omasta-Milsom Mrs Naima Omasta-Milsom
Innovation Director (Co-Innovate)
Having started as an electronic and telecommunication engineer I am an experienced Director with a demonstrated history of working in the professional business and training industry including management of workspace. Strong professional skilled in project management, collaboration, negotiation, business planning, analytical skills, mentoring and government. Connect with me on LinkedIn

Project teams

Co-Innovate Journeys |

Partnering with confidence

Organisations interested in our research can partner with us with confidence backed by an external and independent benchmark: The Knowledge Exchange Framework. Read more.

Case study last modified 22/06/2022

Contact us

  • Get in touch
    If you are interested in working with our experts please leave us your details and we will be in touch with you shortly.
  • Name