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Reaching undecided will drive EU referendum campaign


Mobilising undecided voters will be vital during the European Union referendum campaign, Professor Justin Fisher told a BBC Radio 4 audience on the station’s Westminster Hour programme.

Prof Fisher, who is Head of Politics, History and the Brunel Law School, added that social media would continue to be a useful tool in determining which voters to target. He said: “The parties all have canvass records and details of which issues people find most important. The problem is that most people don’t think the EU is particularly important. It never registers in the top 10.”

He noted that ‘leave’ support was likely to be concentrated in areas where voters are less well-educated, where there is higher unemployment, and where there is a popular Eurosceptic MP. Cities including London, on the other hand, are more fertile ground for the ‘remain’ campaign.

Listen to the full interview here (38:00).

· On 17 March, the second of Brunel University London’s Big Question events will ask a panel of experts ‘Will British universities be stronger inside or outside the European Union?’ before an audience of students, staff and the wider community. Book tickets for the free event here.